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Senior Growth Manager | Ruby Labs

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

One of the RubyLabs’ portfolio companies is looking for a highly experienced and specialized Senior Growth Product Manager to join our team. The primary focus of this role is to drive top-of-funnel growth through optimizing our funnel stages, leading to user registration and payment. This role requires direct experience in managing and improving web funnels in a B2C environment.

Key Responsibilities

  • Funnel Optimization: Define and implement hypotheses to improve the conversion rate (CR) to purchase and lifetime value (LTV) within the web funnel.

  • Data-Driven Strategy: Dive deep into data on the competitive environment and user behavior to propose strategies that drive customer acquisition efficiency and improve CPA.

  • Testing Roadmap: Run a robust testing roadmap, driving continuous improvement in the web funnel. You will ensure that strict quarterly KPIs are met and exceeded.

  • Cross-Functional Collaboration: Collaborate closely with designers, developers, and other key stakeholders to seamlessly execute optimization strategies, from product requirement documents to execution.

  • Agile Ceremonies: Assist Engineering team in leading agile software development ceremonies, including daily standups, grooming, planning, and retrospectives.

  • Ownership of Results: Lead the entire growth process, taking full responsibility for results, from hypothesis creation to final implementation and evaluation.

  • UA Collaboration: Work hand-in-hand with the User Acquisition (UA) team to build and optimize the full flow, ensuring that every step, from the first user interaction through registration and payment, is optimized for growth.

  • User Pain Points: Deeply understand user pain points and behaviors, leveraging this understanding to determine the most effective strategies for selling our product.

Qualifications

  • Proven experience with web funnel optimization in a B2C environment.

  • 4+ years of growth product management experience, specializing in B2C subscription models.

  • Ability to define, run, and analyze A/B tests specifically for web-based funnels.

  • Experience leading growth initiatives with a focus on improving CR, LTV, and other performance metrics.

  • Strong collaboration skills to work effectively with cross-functional teams including designers, developers, and data science teams.

  • Ability to manage multiple growth initiatives and meet strict quarterly KPIs.

  • Strong problem-solving skills with a user-first mindset, aiming to understand pain points and optimize user experience.

  • Experience in building and executing strategic roadmaps for growth testing.

  • Familiarity with leading agile software development ceremonies is a plus.

Nice to have

  • Background in LegalTech products.

  • Background in premium/subscription products.

  • International market experience.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

  • Recruiter Screening (40 minutes)

  • Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

#Li-Remote

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What You Should Know About Senior Growth Manager | Ruby Labs, Ruby Labs

Welcome to Ruby Labs! We’re on the lookout for a Senior Growth Manager to join our innovative team. At Ruby Labs, we create cutting-edge consumer products, and we're excited to expand our portfolio! As a Senior Growth Manager, you will play a critical role in optimizing our top-of-funnel growth strategies. This position isn’t just about managing web funnels; it's about diving deep into data, testing hypotheses, and collaborating with amazing cross-functional teams to elevate user registration and payment processes. With at least 4 years of B2C product management experience under your belt, you’ll take ownership of results by defining and implementing conversion rate improvement strategies. Your passion for data-driven decision-making will help identify user pain points and guide our testing roadmap. Additionally, your strong problem-solving skills will empower you to drive initiatives, ensuring we meet and exceed key performance indicators. If you appreciate the flexibility of remote work, unlimited paid time off, and the right tools to do your job efficiently, this role at Ruby Labs could be the perfect fit for you. The chance to grow professionally and be part of a vibrant community awaits you!

Frequently Asked Questions (FAQs) for Senior Growth Manager | Ruby Labs Role at Ruby Labs
What are the key responsibilities of a Senior Growth Manager at Ruby Labs?

As a Senior Growth Manager at Ruby Labs, you'll be responsible for funnel optimization, data analysis, and ensuring continuous improvement of our web funnels. This involves defining and implementing strategies to increase conversion rates, collaborating with cross-functional teams, and managing a robust testing roadmap.

Join Rise to see the full answer
What qualifications do you need to apply for the Senior Growth Manager position at Ruby Labs?

To thrive as a Senior Growth Manager at Ruby Labs, you should have over 4 years of experience in growth product management with a focus on B2C subscription models. Proven skills in A/B testing, excellent cross-functional collaboration abilities, and a strong user-first mindset are essential.

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How does Ruby Labs support remote work for the Senior Growth Manager role?

Ruby Labs embraces a fully remote work environment for the Senior Growth Manager position, allowing you to work from anywhere within a ±4 hours CET time zone. This flexibility ensures optimal collaboration while maintaining a healthy work-life balance.

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What kind of growth initiatives will the Senior Growth Manager lead at Ruby Labs?

In the Senior Growth Manager role at Ruby Labs, you will lead diverse growth initiatives focused on enhancing conversion rates, lifetime value, and other performance metrics. Your leadership will be vital in running a testing roadmap and taking ownership of the growth process from inception to evaluation.

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What benefits does Ruby Labs offer to its Senior Growth Manager?

Ruby Labs offers an attractive package for the Senior Growth Manager, including unlimited PTO, paid national holidays, company-provided MacBooks, and a flexible independent contractor agreement that promotes autonomy and work-life balance.

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Common Interview Questions for Senior Growth Manager | Ruby Labs
Can you explain your approach to funnel optimization as a Senior Growth Manager?

Discuss your data-driven strategies, provide examples of previous optimizations, and explain how you define success metrics for different funnel stages to showcase your expertise in driving growth.

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How do you manage cross-functional teams in growth initiatives?

Highlight your communication skills, how you facilitate collaboration, and any tools or frameworks you use to ensure all team members are aligned and focused on common goals.

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What metrics do you consider essential for evaluating growth initiatives?

Identify metrics such as conversion rates, customer acquisition cost, lifetime value, and retention rates. Explain how data analysis informs your strategies and decision-making.

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Describe a successful A/B testing project you led?

Share a specific example, detailing the hypothesis, how you implemented the test, the results, and the impact on business outcomes to demonstrate your hands-on experience.

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How do you handle setbacks in growth strategies?

Discuss your resilience, how you analyze failures to draw insights, and your ability to pivot and adapt strategies based on feedback and data-driven insights.

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What role does user feedback play in your growth management processes?

Emphasize the importance of understanding user pain points, how you gather feedback, and the methodologies you utilize to integrate user insights into your growth strategies.

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Can you elaborate on your experience with data analysis tools?

Mention specific tools you've used to gather and analyze data, how you derive actionable insights, and how that data has shaped your growth initiatives.

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What strategies would you implement for optimizing user acquisition?

Outline your approach, focusing on consumer behavior, segmentation, and targeted marketing strategies that enhance customer engagement right from the first interaction.

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How do you stay updated on market trends and competitor strategies?

Share your methods for research, monitoring industry benchmarks and trends, and how you incorporate those insights into your growth planning.

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What is your experience with agile methodologies?

Discuss specific agile practices you've employed in previous roles, how they benefit growth projects, and your role in facilitating agile ceremonies.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 28, 2025

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