Market Development Manager - Louisville

The Market Development Manager at Sazerac plays a key role in leading a team of Market Development Representatives to drive brand awareness and meet sales objectives in Louisville. Responsibilities include motivating the sales team, establishing strategic programs for distribution and promotions, executing sales calls with key accounts, and monitoring Key Performance Indicators to ensure targets are met.

To apply for the Market Development Manager position at Sazerac, you need a Bachelor’s degree in Business or equivalent experience, along with at least one year of relevant professional experience. New college graduates with sales internships or consumer goods experience can also apply. Strong planning, organizational skills and a valid driver's license are essential. Preferred qualifications include a minimum of two years sales experience, particularly in market development.

At Sazerac, we believe in nurturing talent and supporting the professional development of our employees. As a Market Development Manager, you will be part of a fast-paced environment that offers numerous growth opportunities, including tailored training programs, mentorship, and the chance to lead a high-performing sales team. Your personal growth is matched by the company's ongoing commitment to its employees.

The Market Development Manager at Sazerac should be prepared to stand for extended periods, move objects up to 35 pounds, and travel frequently to visit multiple accounts throughout the day. This role expects candidates to maintain a dynamic and mobile approach to their responsibilities, ensuring effective client engagement across various locations.

As a Market Development Manager at Sazerac, you can expect a vibrant and collaborative work environment. Our Louisville office has been recognized multiple times as one of the ‘Best Places to Work in Kentucky,’ emphasizing our commitment to a positive workplace culture. You'll be among a team that values entrepreneurial spirit and teamwork, all while contributing to a rich legacy in the spirits industry.

In answering this question, share specific strategies you would use, such as developing innovative promotional campaigns, training your team on effective selling techniques, and using sales data to identify market opportunities. Highlight your ability to adapt strategies based on market dynamics and consumer behavior.

You could answer this by discussing methods like setting clear and achievable goals, providing regular feedback, celebrating successes, and fostering a supportive team environment. Emphasize the importance of communication and the role of leading by example.

When discussing your experience with market analysis, emphasize your ability to interpret data and transform insights into actionable strategies. Share specific examples of how market trends have led you to adjust sales tactics.

In your response, describe a specific challenge, the steps you took to resolve it, and the outcome. Use the STAR method (Situation, Task, Action, Result) to structure your answer and clearly demonstrate your problem-solving abilities.

Talk about the importance of product visibility, aligning merchandising with brand marketing, and using data to assess the effectiveness of current displays. Mention how interpreting retailer feedback can also improve merchandising strategies.

Discuss your approach to conflict resolution by emphasizing communication, understanding differing perspectives, and working towards collaborative solutions. Mention how fostering a respectful environment can reduce conflicts before they escalate.

Explain that building relationships with key accounts involves active listening, understanding their business needs, and consistently delivering value. Provide examples of how you've successfully built and maintained strong relationships in past roles.

Your response should convey a strong interest in Sazerac’s rich history and unique culture in the spirits industry. Highlight what excites you about working for a company with such diverse offerings and a commitment to excellence.

Describe your time management techniques, such as using project management tools, creating to-do lists, and evaluating which tasks align most closely with strategic goals. Emphasize flexibility to adapt priorities as necessary based on business needs.

Discuss key performance indicators (KPIs) such as sales volume, market share growth, and customer satisfaction. Explain why tracking these metrics is crucial for identifying areas of improvement and driving continuous progress.