Out of Home (OOH) Media Planner/Buyer

As an Out of Home (OOH) Media Planner/Buyer at Shaker, your responsibilities will include developing OOH media plans aligned with client goals, negotiating rates with vendors, and managing campaign budgets. You will oversee execution and performance optimization of campaigns, ensuring timely placements and adherence to quality standards, while also generating reports to track effectiveness. Collaborating with internal teams and external partners is key to crafting successful media strategies.

Candidates for the Out of Home (OOH) Media Planner/Buyer position at Shaker should possess strong analytical skills, excellent negotiation capabilities, and effective communication skills to build relationships with clients and vendors. A background in media planning and buying is preferred. Familiarity with media planning software and data analysis tools, as well as knowledge of OOH media trends, will set you up for success in this role.

The Out of Home (OOH) Media Planner/Buyer plays a crucial role at Shaker by strategically creating and executing media plans that effectively engage target audiences. By maximizing client exposure and managing budgets, you'll directly contribute to meeting clients' recruitment marketing objectives and enhancing their brand visibility in public spaces. Your expertise ensures that advertising campaigns are innovative and yield high returns on investment.

To excel as an Out of Home (OOH) Media Planner/Buyer at Shaker, proficiency in media planning software and data analysis tools is essential. Familiarity with spreadsheets will help manage budgets effectively. Additionally, experience with project management tools like Asana will be beneficial, as they allow you to keep track of campaign workflows and ensure timely implementation of media placements.

The company culture at Shaker is vibrant and energetic, emphasizing collaboration and creativity. As an Out of Home (OOH) Media Planner/Buyer, you'll work alongside talented professionals in a supportive environment that values fun and innovation. With competitive pay and comprehensive benefits, Shaker offers an atmosphere that fosters professional growth and encourages team members to exceed expectations.

When developing an OOH media plan, I start by understanding the client's goals and target audience. My approach includes conducting thorough market research, assessing various OOH formats, and leveraging demographic data to pinpoint effective media placements. I ensure the plan aligns with the budget while aiming for maximum audience engagement and campaign effectiveness.

Budget management in an OOH campaign requires a strategic approach. I prioritize clear communication with stakeholders about budget constraints and apply negotiation skills to secure optimal media placements. Periodically reviewing expenses and campaign performance metrics also allows me to adjust spending as needed, ensuring we stay within budget while maximizing impact.

Negotiating media rates involves building strong relationships with vendors and understanding the value of each media placement. I prepare by researching past rates, competitor spending, and seasonal trends, allowing me to present a compelling case for favorable terms. Open dialogue and collaboration with vendors can also foster trust and help find mutually beneficial agreements.

Monitoring OOH campaign effectiveness relies on analyzing a mix of qualitative and quantitative data. I utilize tracking tools to measure key performance indicators such as impressions, engagement levels, and conversion rates. Gathering feedback from clients and observing campaign impact on brand awareness helps me identify areas for improvement and optimize future strategies.

One of the challenges in OOH media planning I've faced is securing prime locations within a tight budget. To overcome this, I focused on fostering relationships with multiple vendors, which allowed me to negotiate better rates and explore alternative placements. By being flexible and adjusting the strategy based on the campaign's goals, I was able to successfully ensure impactful media exposure.

To ensure campaign timelines are met, I utilize tools like Asana for project management and maintain detailed schedules. Establishing clear project milestones and keeping open lines of communication with team members and vendors allows me to proactively address potential delays and keep everyone aligned on deadlines.

Collaboration with creative teams is vital for successful OOH campaigns. In my experience, I work closely with designers to ensure campaigns are visually appealing and consistent with client branding. By facilitating brainstorming sessions and providing constructive feedback, we can create impactful messages that resonate with target audiences in public spaces.

I actively track trends like digital OOH advertising, interactive displays, and the rise of programmatic buying in OOH media. Understanding these trends allows me to leverage the latest technologies and formats, providing clients with innovative solutions that enhance audience engagement and campaign effectiveness.

My approach to client communications emphasizes transparency and regular updates. I provide clients with detailed reports on campaign performance and key metrics. By scheduling periodic check-ins and being responsive to client inquiries, I ensure they're informed and engaged throughout the campaign lifecycle.

Balancing multiple OOH campaigns requires strong organizational skills and prioritization. I maintain a structured workflow system and utilize calendaring tools to keep track of deadlines and tasks. Regularly reviewing each campaign’s status allows me to allocate resources efficiently and ensure all projects receive the attention they need to succeed.