Marketing Content Adviser

As a Marketing Content Adviser at the University of Auckland, your main responsibilities will include planning and executing digital content strategies across various platforms, creating engaging omni-channel content that drives audience engagement, and developing UoA stories that highlight the achievements of its students and alumni. You'll also focus on optimizing content through testing and managing personalized experiences to enhance customer journeys.

To be considered for the Marketing Content Adviser role at the University of Auckland, you should possess strong communication and stakeholder management skills along with experience in marketing automation and content marketing. Further qualifications may include proficiency in multi-platform marketing tools, SEO, Google Analytics, and customer lifecycle management, with a passion for innovative content creation being highly desirable.

The University of Auckland supports its Marketing Content Advisers through flexible employment practices, competitive salaries, a comprehensive benefits program including superannuation, and opportunities for career development. Staff members also enjoy a work-life balance with options for remote work, generous annual leave, and access to various employee discounts.

Essential skills for the Marketing Content Adviser position at the University of Auckland include excellent written, oral, and presentation abilities. You should have a strong understanding of omni-channel marketing strategies, the ability to create captivating content tailored to specific audiences, and demonstrate a proactive approach towards communication and stakeholder management.

Career advancement opportunities for a Marketing Content Adviser at the University of Auckland can come from taking on more complex projects, leading cross-functional teams, or specializing in certain marketing strategies. The University is committed to professional development, offering staff training programs and pathways for progression within its marketing departments.

When answering this question, highlight specific examples of omni-channel campaigns you've developed. Talk about the platforms used, the audience targeted, and how your content drove engagement and conversions. Show your understanding of integrating different media to create a unified customer experience.

Address this question by discussing key performance indicators (KPIs) you track, such as engagement rates, conversion rates, or audience growth. Provide examples of how you've used data analytics tools, like Google Analytics, to assess content performance and make improvements.

In your response, explain your approach to building relationships with stakeholders. Highlight relevant communication skills, how you gather feedback, and how you ensure alignment between stakeholder expectations and marketing objectives. Include examples if possible.

When responding, describe a specific campaign where you used segmentation to tailor content. Discuss the methods you used to evaluate the audience's needs, the adjustments made to content, and the resulting impact. This shows your strategic thinking and understanding of audience targeting.

Mention the specific tools and technologies you are proficient in, such as content management systems, email marketing software, social media scheduling tools, and analytics platforms. Your familiarity with these tools will demonstrate your readiness to perform in the Marketing Content Adviser role.

Convey your commitment to professional development by describing the resources you utilize to keep current, such as industry publications, webinars, podcasts, or networking with fellow marketers. This showcases your passion for the marketing field and a proactive approach to learning.

Detail the steps you take to formulate a content marketing strategy, such as conducting market research, defining audience personas, setting goals, and determining distribution methods. By outlining your structured approach, you'll demonstrate your analytical skills and strategic thinking.

In answering this question, explain how you research and define a brand's voice and tone. Provide examples of content you've created that exemplify this alignment, demonstrating your creativity and attention to detail in maintaining consistent brand messaging.

When discussing challenges, select a situation that reflects your problem-solving skills. Describe the issue, your analysis of the contributing factors, the alternatives you considered, and the solution that you implemented. This will highlight your resilience and adaptability.

Share your insights on the power of storytelling in enhancing content marketing efforts. Explain how compelling stories can captivate audiences, build emotional connections, and ultimately lead to better engagement outcomes, illustrating your understanding of content's value.