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Senior Manager, Sales Development (Allbound)

The Senior Manager of Sales Development (Allbound) is an energetic, data-driven leader who focuses on driving high pipeline performance, strong rep engagement, and ultimately revenue growth. Allbound is a group of sales development reps working both outbound and inbound. This function is a critical part of our Revenue Organization as it exists to build closable pipeline so the company can grow and accomplish our mission.


The Senior Manager role coaches allbound reps and a Team Lead, acts as tooling expert, uses data to plan and forecast, achieves team pipeline quotas, and works cross-departmentally to execute on company revenue goals. This role partners closely with Marketing, AEs, and RevOps. The ideal candidate has a track record of performance and brings a high tempo to both strategy and tactics. They are an expert in successful SaaS prospecting who can translate and coach up reps “in the flow” with them. 


This is an exciting time to be prospecting into a specific target customer profile with a message that is resonating with HR professionals who want to engage and retain talent for their business.




OUTCOMES
  • Outcome 1:  Achieve allbound sales qualified pipeline goal 
  • Maintain rep accountability on activity (80 touches/day prospecting)
  • Coach reps to bust through barriers to hit meeting and SQL goals each week
  • Manage a tight ICP qualification standard with 70%+ opp acceptance by AEs
  • Excellence means hitting+ allbound team quota with consistency quarter-to-quarter

  • Outcome 2: Achieve 5x pipeline coverage on revenue targets with Marketing support
  • Collaborate continuously with Marketing on demand generation tactics to increase ICP lead efficiency
  • Generate your own Salesforce reports to highlight KPIs vs. plan by individual and team and to recommend start-stop-continue actions
  • Drive qualified pipeline that maintains or grows ASPs and win rates
  • Report team progress, risks, and pivots against pipeline goals to Revenue leadership weekly

  • Outcome 3: Increase rep efficiency 20% as tooling expert
  • Act as subject matter expert and admin on prospecting techstack including Outreach, Gong, ZoomInfo, Salesforce, ChiliPiper, Hubspot, Loom, power dialer
  • Continually update playbooks to support a smarter-not-harder process to maximize speed of pipeline creation
  • Work with RevOps to simplify workflows and processes to increase rep productivity
  • Weekly exploration of messaging sentiment and sequence design as you lead an internal copy team

  • Outcome 4: Be the most effective manager coach in RevOrg
  • Cover “pit and peak” messaging and calls in weekly 1:1s with direct reports and manager
  • Be the call craft leader through call scoring and live gamefilm count
  • Hold your team accountable to data-driven expectations: SLAs, activity, KPIs, data hygiene, etc
  • Co-create and co-implement plan with Enablement Manager that proves skill growth 

  • Outcome 5: Achieve capacity and productivity targets
  • Measure and proactively report on headcount drivers
  • Build interview cadence with Talent Team and conduct manager round interviews to assess and decide on candidate fit for open roles
  • Consistently hire reps with high tempo who push themselves to meet ramp quota and spur on teammates to resilience and high performance
  • Drive the growth and development of exceptional reps to exceed their individual quotas, preparing them for promotion to BDR, AE, AM, or other roles


COMPETENCIES
  • Data-Driven Leadership
  • You make decisions rooted in data or themes to drive business impact
  • You interpret data from multiple perspectives and sources, including external
  • You extract productivity insights from 15Five’s tech stack into rep coaching
  • You are responsible for and drive data integrity within your team

  • Courageous Communication
  • You have high self awareness and are complimented by colleagues on EQ
  • You are an effective communicator up and down the org and with the market
  • You have a point of view–including the 15Five UVP–and you share it
  • You support reps and Leadership through training and feedback
  • You seek out advice with the intent to grow your craft as a communicator

  • “Get it Done” Ownership
  • You are agile, resilient, and more driven than most
  • You are stubborn about overcoming obstacles and being successful
  • You can be counted on to consistently meet goals
  • You keep your word, uphold SLAs, and show up on time
  • You know org-wide goals and make your mark on them as a team

  • High Pace Initiative
  • You thrive in an uptempo dynamic environment ripe for personal impact
  • You know what success looks like and you don’t wait; you ask for forgiveness
  • You take initiative to suggest solutions, not just identify problems
  • You are organized and have an effective personal prioritization system

  • Influence
  • You influence Marketing/DG/copy teams to craft effective messaging
  • You use headcount drivers to speak into Revenue Leadership on capacity plans
  • You use tech stack usage and productivity rates to streamline spend with RevOps
  • You generally know how to balance use cases, data, and relationship to show and convince others how the business wins

  • Universal 15Five manager competencies including strategy & execution, cognition & scalability, people development, and customer & external focus



DESIRED EXPERIENCE
  • Bachelor’s degree or relevant work experience 
  • 5+ years of managing high performance Sales Development reps in tech
  • Track record of hiring, onboarding, coaching reps remotely over multiple timezones
  • Experience building and executing an outbound program that involves multichannel tracked with input/output KPIs
  • Expert in tech stack: Outreach, Gong, ZoomInfo, Salesforce, ChiliPiper, Hubspot, Loom, power dialer
  • Preference given to candidates with “allbound” performance experience
  • Preference given to candidates who have sold to the HR persona


SAMPLE WEEK IN THE LIFE
  • Monday: monitoring inbound channels, monitoring data hygiene, call coaching, CRO standup, company-wide boost 
  • Tuesday: department standup, one-on-ones, call scoring, process checks and creation/optimization, cross-departmental meetings 
  • Wednesday: one-on-ones, call scoring, Salesforce report creation, analyzing Outreach reports, cross-departmental meetings
  • Thursday: call coaching, SDR interview, process checks and creation/optimization, monitoring data hygiene, enablement topic prep, internal KPI deck prep
  • Friday: live call review/best practice sharing, process checks and creation/optimization, cross-departmental meetings, personal development time


ABOUT 15FIVE


15Five is the holistic performance management company. 15Five equips HR teams with a complete platform solution to improve manager effectiveness, drive high performance and engagement, and increase retention. 15Five’s easy-to-use software, coaching, manager training, and community enables HR leaders to continuously measure engagement and performance, and empower managers to drive change.


At 15Five, we focus on building a diverse team that prioritizes inclusivity and celebrates everyone’s unique identity. We are proud of our thriving hybrid culture that supports a remote-first workplace balanced with distributed office hubs, and annual opportunities for all employees to connect in person. We also offer:


- Full Medical, Dental, and Vision Insurance

- Flexible Time Off (minimum 3 weeks off every year)

- Employer paid Short-Term, Long-Term Disability, and Term Life

- 401K with 4% match at 6 months of employment

- Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)

- Up to 16 weeks Paid Parental Leave for birth and non-birth parents

- 16 paid holidays in 2025

- TalkSpace (mental health therapy)

- Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)

- Thrive Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/recharge activities)

- Monthly reimbursement for internet

- Sabbatical Program accessed at 7 Years

- We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities


For more information see:

Our Mission, Vision, & Values - https://www.15five.com/about

Our People and Culture - https://www.15five.com/about/careers

Diversity, Equity, Inclusion, & Belonging - https://www.15five.com/deib

Our Personal & Professional Development Resources - https://www.15five.com/resources/content-library


Reading over the role description and feeling like you don’t check every box? That’s okay; if you think you have what it takes but don’t necessarily meet all the criteria, please apply—you could be exactly who we are looking for!


15Five follows equitable hiring practices. Our compensation programs are designed to attract, motivate, and retain talented employees who are highly engaged, high performing, and have an exceptional impact on the business and our customers.


The base salary range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the role across all US locations. We benchmark all roles for compensation in ranges relative to the top half of the market of similar tech companies using up-to-date market data. Within the range, individual pay is determined by budget allocated for the role and additional factors, including job-related competencies and skills, experience, and relevant education or training. Please note that the compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits. The US new hire base salary range for this full-time role is base salary $120,000 - $128,000 + uncapped commission + equity + benefits. The OTE for this role is $150,000 - $157,000 (base + target commissions).


Note that base salary ranges are reviewed each year based on up-to-date market data, and team members who are performing are eligible for a merit increase, budget permitting. 


In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.


#LI-REMOTE

#LI-JL1

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What You Should Know About Senior Manager, Sales Development (Allbound), 15Five

As the Senior Manager of Sales Development at 15Five, you'll be stepping into a vital role where your energetic and data-driven leadership will help propel our sales team to new heights. This isn’t just another managerial position; it’s a chance to truly make an impact in our Revenue Organization by building a robust pipeline that fuels growth and innovation. You’ll be in charge of a group of talented sales development reps, guiding them through both outbound and inbound strategies while ensuring that they remain motivated and accountable day in and day out. Close collaboration with Marketing, Account Executives, and RevOps is key, as you work to fine-tune strategies that lead to a strong pipeline of qualified leads. In this role, you’ll leverage your extensive experience in SaaS prospecting to coach and boost your team’s performance while also analyzing data to forecast future outcomes. If you're someone who thrives in a fast-paced environment and is passionate about mentorship, you're going to love the culture at 15Five where we celebrate inclusivity and push each other to excel. With exciting opportunities to innovate our prospecting techniques, you’ll be crucial in helping HR professionals engage and retain talent effectively. If you're ready to take the lead and drive team success while enjoying the perks of remote work, we can't wait to hear from you!

Frequently Asked Questions (FAQs) for Senior Manager, Sales Development (Allbound) Role at 15Five
What are the main responsibilities of a Senior Manager, Sales Development at 15Five?

The Senior Manager, Sales Development at 15Five is responsible for leading sales development reps, driving pipeline generation, coaching team members, and working closely with Marketing and Revenue Operations to meet company revenue goals. This includes achieving team pipeline quotas, managing prospecting activities, and ensuring a successful inbound and outbound strategy.

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What qualifications do I need for the Senior Manager, Sales Development role at 15Five?

To qualify for the Senior Manager, Sales Development position at 15Five, candidates should have a bachelor's degree or relevant experience, along with at least 5 years of managing high-performance sales development teams in the tech industry. Expertise in tools like Salesforce, Outreach, and Gong is also preferred.

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How does the Senior Manager, Sales Development contribute to team success at 15Five?

As a Senior Manager, Sales Development at 15Five, you play a critical role in coaching your team to exceed their performance targets. You’ll improve their efficiency through data-driven insights, enhance their prospecting skills, and maintain accountability on activity metrics, thus ensuring team success and sustained revenue growth.

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What kind of growth opportunities are available for a Senior Manager, Sales Development at 15Five?

At 15Five, the Senior Manager, Sales Development is eligible for numerous growth opportunities, including mentorship for career advancement, a culture prioritizing personal development, and access to extensive training programs. This role also prepares you for promotions into other key areas within the organization.

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What qualities make a successful Senior Manager, Sales Development at 15Five?

A successful Senior Manager, Sales Development at 15Five is data-driven, possesses courageous communication skills, demonstrates strong ownership, and thrives in a fast-paced environment. They foster an engaging team culture and have a clear vision of success, which helps achieve organizational goals effectively.

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Common Interview Questions for Senior Manager, Sales Development (Allbound)
How do you measure the success of your sales development team?

To measure success, focus on key performance indicators such as pipeline generation, meetings scheduled, sales qualified leads (SQLs) achieved, and individual rep productivity metrics. This data helps identify strengths and areas for improvement within the team.

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Can you explain your coaching style when managing sales development reps?

My coaching style is hands-on and collaborative, emphasizing regular one-on-ones to discuss performance, obstacles, and strategies. I strive to create a supportive environment where reps feel comfortable sharing challenges, while also pushing them to exceed their goals.

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What strategies do you implement to maintain high levels of rep engagement?

Maintaining high rep engagement involves fostering a positive team culture, providing regular feedback, recognizing achievements, and offering support through challenging sales cycles. I also encourage professional development and create clear pathways for career advancement.

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How do you ensure your team meets the SQL goals?

I ensure that my team meets SQL goals through structured coaching sessions, data analysis for identifying performance gaps, and maintaining regular check-ins to monitor progress. Collaborating closely with Marketing to improve lead quality is also crucial.

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What techniques do you use to drive improvements in prospecting efficiency?

To drive improvements in prospecting efficiency, I focus on implementing technology solutions that streamline workflows, refining messaging based on data insights, and providing ongoing training to strengthen prospecting techniques and best practices.

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Describe a successful outbound strategy you've implemented in the past.

A successful outbound strategy I implemented involved segmenting our target customers, tailoring messaging to their specific pain points, and using multi-channel outreach to maximize engagement. By tracking engagement metrics, we continuously adjusted our approach to optimize results.

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How do you handle underperforming team members?

When dealing with underperforming team members, it's essential to understand the root causes. I hold one-on-one discussions to identify challenges, create a targeted improvement plan, and provide the necessary resources and support to help them get back on track.

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What tools do you consider essential for a Sales Development team?

Essential tools for a Sales Development team include CRM systems like Salesforce, prospecting software like Outreach and ZoomInfo, analytics tools like Gong, and communication platforms like Loom. These tools enhance efficiency and provide valuable data for performance evaluation.

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How do you ensure consistency in achieving sales targets?

To ensure consistency in achieving sales targets, I establish clear performance metrics, maintain open lines of communication regarding progress, and conduct regular training sessions to ensure that everyone is aligned with our sales objectives and strategies.

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What is your approach to collaborating with other departments, like Marketing and RevOps?

My approach to collaboration with Marketing and RevOps is to establish regular touchpoints for sharing insights, aligning goals, and refining strategies based on collective data. Open communication fosters teamwork, which is vital for creating a cohesive sales strategy.

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Full-time, remote
DATE POSTED
December 21, 2024

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