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Associate Director, Medical Expert Engagement Marketer -Central image - Rise Careers
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Associate Director, Medical Expert Engagement Marketer -Central - job 1 of 2

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on TwitterFacebookInstagramYouTube and LinkedIn

Job Description

This role is remote-based, and candidates must live within one of the following states: South Carolina, North Carolina, Georgia, Tennessee, Alabama, Mississippi, Arkansas, Louisiana, Florida, Nebraska, Iowa, Wisconsin, Kansas, Missouri, Indiana, Illinois, Michigan, Ohio, Kentucky.

Abbvie is currently looking for an individual to join our HQ Marketing Team as an Associate Director, Medical Expert Engagement Marketer. The Associate Director, Medical Expert Engagement Marketer (MEEM) – Central is responsible for executing and supporting the Medical Expert (ME) Engagement strategy within the Central region (Nebraska, Iowa, Wisconsin, Kansas, Missouri, Indiana, Illinois, Michigan, Ohio, Kentucky) for a novel ADC soon to be approved for use within NSCLC.  The MEEM-Central  will work cross-functionally to identify, engage, and build professional relationships with Medical Experts in the lung cancer disease area and execute regional engagement plans in a commercial capacity. Candidates must reside within the assigned territory.

Responsibilities

  • Strategic Engagement:  Support the Director in executing the ME Engagement Strategy across the assigned region, ensuring alignment with AbbVie’s broader oncology business objectives.
     
  • Regional Execution:  Develop, Implement, and Support Medical Expert Engagement Strategy within region with regional advisory board meetings, special engagements, congress planning, engagement with HCPs, and special projects
     
  • Program Management: Lead and co-lead the materials approval process (PRC), including job code creation, resource approval, and field resource deployment.
     
  • Speaker Bureau Management -Oversee the performance of regional speaker programs, ensuring alignment with strategic goals and maximizing HCP engagement in collaboration with Peer-to-Peer Marketing Manager
     
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, sales, medical, and external agencies, to ensure seamless execution of regional initiatives.
     
  • Budget and Resource Management: Manage budgets and resources effectively, ensuring timely execution of plans, adherence to timelines, and accurate financial reporting.
    • SOWs, Contracting, POs
    • Contracting and payment of Medical Experts
    • Finance Reporting
  • Conference Planning: Coordinate and support ME engagements at medical conferences, ensuring collaboration with relevant functions for a seamless HCP experience.
     
  • Training and Rollout: Partner with relevant teams to roll out national marketing resources and adapt them to capitalize on regional opportunities.
     
  • Agency Management: Co-lead agency partners to ensure adherence to timelines, budget constraints, and PRC submission accuracy.

Stakeholder Education: Educate Medical Experts on strategic brand priorities, fostering strong professional relationships that drive brand success.

Qualifications

Education:  Bachelor’s Degree required.

Experience:   At least one of the following (Preference in Thoracic Oncology)

  • Minimum of 5 years’ experience in the biopharmaceutical industry, with at least 1 year in marketing or medical affairs
  • Minimum of 5 years’ experience as an advanced nurse practitioner or pharmacist in oncology, with at least 1 year in sales or marketing in healthcare
  • Sales Leadership, TLL, Account Management

Therapy Area:  Experience in the oncology, rare disease. Thoracic Oncology a plus

Project Management: Strong project management skills with the ability to handle multiple projects simultaneously.

Leadership: Demonstrated ability to build strong cross-functional partnerships, influence without authority, and lead peers inclusively.

Communication: Excellent communication and analytical skills, with the ability to collate insights and provide strategic recommendations.

Strategic Mindset: Ability to think strategically and execute effectively on regional engagement plans.

Travel: Willingness to travel up to 60% of the time, including domestic travel for office visits, field time, internal meetings, and conferences.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

  • This job is eligible to participate in our short-term incentive programs. ​

  • This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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What You Should Know About Associate Director, Medical Expert Engagement Marketer -Central, AbbVie

Are you ready to make a meaningful impact in the world of oncology? AbbVie is looking for an Associate Director, Medical Expert Engagement Marketer to join our dynamic HQ Marketing Team in Chicago, IL or remotely within select states. In this exciting role, you'll have the opportunity to shape our Medical Expert Engagement Strategy in the Central Region, which covers states like Nebraska, Iowa, and Michigan, as we prepare to launch a novel Antibody-Drug Conjugate (ADC) for lung cancer treatment. You will collaborate with cross-functional teams to identify and build strong professional relationships with key Medical Experts, ensuring that our strategic goals align with broader business objectives. As a strategic thinker, you’ll develop and execute regional engagement plans, oversee budgets, coordinate Medical Expert engagements at conferences, and ensure effective management of our speaker programs. This role requires a blend of project management, strong communication skills, and the ability to influence stakeholders without authority. If you have a passion for oncology and are willing to travel up to 60% of your time to truly connect with healthcare professionals, AbbVie may be the place for you. Join us and play a crucial role in our mission to deliver innovative solutions that improve lives everywhere!

Frequently Asked Questions (FAQs) for Associate Director, Medical Expert Engagement Marketer -Central Role at AbbVie
What are the key responsibilities of the Associate Director, Medical Expert Engagement Marketer at AbbVie?

The Associate Director, Medical Expert Engagement Marketer at AbbVie is responsible for executing the Medical Expert Engagement strategy in the Central region. Key responsibilities include developing regional engagement plans, managing budgets, leading the materials approval process, coordinating speaker programs, and collaborating with cross-functional teams to ensure the success of marketing initiatives.

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What qualifications are required for the Associate Director, Medical Expert Engagement Marketer position at AbbVie?

Candidates for the Associate Director, Medical Expert Engagement Marketer position at AbbVie should hold a Bachelor's Degree and have a minimum of 5 years of experience in the biopharmaceutical industry, particularly in oncology or medical affairs. Strong project management skills and a strategic mindset are also essential, along with excellent communication abilities.

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How does the Associate Director, Medical Expert Engagement Marketer role contribute to AbbVie's oncology business objectives?

This role is instrumental in advancing AbbVie's oncology business objectives by effectively executing the Medical Expert Engagement strategy. By developing and nurturing relationships with healthcare professionals in the lung cancer community, the Associate Director ensures alignment with commercial goals and fosters brand loyalty, ultimately contributing to AbbVie's mission of delivering innovative medicines.

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What is the expected travel requirement for the Associate Director, Medical Expert Engagement Marketer at AbbVie?

The Associate Director, Medical Expert Engagement Marketer position at AbbVie expects travel up to 60% of the time. This includes routine domestic travel for meetings, conferences, and field activities, enabling you to build significant connections with Medical Experts across the Central region.

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What is AbbVie's approach to diversity and inclusion for the Associate Director, Medical Expert Engagement Marketer role?

AbbVie is deeply committed to diversity and inclusion, ensuring that their hiring processes are equitable and inclusive. The Associate Director, Medical Expert Engagement Marketer position is open to qualified individuals from various backgrounds, reflecting AbbVie's dedication to creating a diverse workforce that drives innovation and delivers on their mission to transform lives.

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Common Interview Questions for Associate Director, Medical Expert Engagement Marketer -Central
Can you explain your experience within the biopharmaceutical industry related to oncology?

In preparing to answer this question, highlight specific roles you've held that relate to oncology, emphasizing outcomes you've achieved or projects you've led. Make sure to demonstrate your deep understanding of oncology products and the specifics of engaging with Medical Experts in that field.

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How would you develop a regional engagement strategy for Medical Experts?

Show your strategic thinking by discussing how you would assess the specific needs of the region, identify key stakeholders, and align your plans with overall marketing goals. Discuss your process for gathering insights and tailoring the engagement approach accordingly.

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What project management skills do you possess that would be relevant to this position?

Discuss your ability to prioritize tasks, manage timelines, and lead cross-functional teams effectively. Provide examples of projects you've managed successfully and the tools or methodologies you employed to ensure all objectives were met.

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How do you measure the success of Medical Expert engagement initiatives?

Outline specific metrics you would track, such as engagement frequency, feedback from Medical Experts, and subsequent impact on brand performance. Discuss how data-driven insights can inform future strategies.

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Describe a time when you had to influence stakeholders without direct authority.

Use the STAR method (Situation, Task, Action, Result) to narrate a specific experience where your communication and relationship-building skills helped you gain endorsement for an initiative. Highlight your strategic insight that helped you connect with diverse teams.

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What is your approach to managing budgets for marketing initiatives?

Explain your experience in budget management, including how you monitor expenses and ensure adherence to financial reporting. Discuss any budgeting tools you utilize and how your approach supports effective resource allocation.

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Can you give an example of a successful speaker program you've managed?

Share details about a speaker program you've coordinated, emphasizing objectives, outcomes, and any innovative approaches you implemented to engage speakers and participants effectively.

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How do you stay current with trends in the oncology market?

Demonstrate your commitment to continuous learning through professional development. Discuss resources such as industry journals, conferences, and networking with peers that help you keep your knowledge up to date.

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What makes a successful Medical Expert relationship, in your opinion?

Elucidate your insights on the importance of trust, transparency, and ongoing communication in fostering successful relationships with Medical Experts, backed up by examples from your experience.

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How do you approach conference planning for medical engagements?

Discuss your experience in planning for medical conferences, including your process for stakeholder collaboration. Highlight how you ensure a seamless experience for Healthcare Professionals while meeting strategic objectives.

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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...

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Full-time, remote
DATE POSTED
December 20, 2024

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