Global Integrated Marketing Manager, NBA 2K

The Global Integrated Marketing Manager at 2K is responsible for driving go-to-market strategies and executing integrated marketing plans for the NBA 2K franchise. This involves building unique campaigns targeting specific audiences, collaborating across teams, and managing both internal and external relationships to ensure the impactful delivery of marketing assets.

Candidates for the Global Integrated Marketing Manager role at 2K should have 3-5+ years of marketing experience, preferably in a consumer brand setting. A proven track record in executing large-scale media campaigns, excellent organizational skills, and a strong understanding of integrated marketing strategies are essential. A passion for basketball and video games is highly desirable.

In this role, the Global Integrated Marketing Manager contributes to campaign strategy by developing comprehensive marketing plans, driving media deliverables, and actively participating in the creative process. They're tasked with formulating pitches that highlight audience engagement, ROI, and overall impact of the NBA 2K brand, ensuring campaigns resonate with both existing and potential players.

Ideal candidates for the Global Integrated Marketing Manager position at 2K should have experience in games marketing or a strong background in consumer brand marketing. Familiarity with live content production and working with various external partners, including media agencies, is also preferred. A keen understanding of the North American market would be a plus.

The work environment for the Global Integrated Marketing Manager at 2K fosters inclusivity and creativity, encouraging team members to bring their authentic selves to work. With a collaborative culture, the role involves frequent interaction with various internal and external partners, creating opportunities for innovative thinking and the execution of groundbreaking marketing campaigns.

When answering this question, focus on specific campaigns you've managed. Discuss how you established key messaging, targeted audiences, and collaborated with cross-functional teams. Be sure to highlight measurable outcomes that demonstrate the campaign's success.

Discuss your methods for gathering data on consumer behaviors, such as surveys, feedback from marketing campaigns, or analyzing market trends. Explain how this data informs your marketing strategies, allowing you to tailor your messaging effectively.

Highlight your organizational skills and software tools you use for budget tracking and project management. Discuss your approach to prioritization, including how you assess project importance and deadlines, ensuring that everything stays on track.

Share your strategy outline for creating a marketing plan, starting from audience research to setting clear objectives and key performance indicators. Detail how you would collaborate with the creative teams for content development and the promotion strategies you would implement.

This is a chance to showcase your problem-solving skills. Briefly describe a specific campaign that had obstacles it faced. Explain how you overcame them and the lessons learned, particularly how they improved your future campaigns.

Discuss various metrics applicable to marketing initiatives, such as engagement rates, conversion rates, ROI, and social media reach. Be prepared to explain how you interpret these metrics to guide future marketing strategies.

Talk about your outlets for staying informed, such as industry publications, podcasts, market research reports, or networking events. Share any proactive steps you take to integrate new trends into your marketing strategies.

Provide a specific example where you worked with multiple departments to achieve a common goal. Discuss your communication strategies and how you navigated challenges to maintain collaboration and project cohesion.

Discuss the importance of creativity in your role, providing examples of innovative ideas you've proposed or implemented. Emphasize how creative approaches can lead to engagement and differentiate a brand in a competitive market.

Express your passion for the NBA and gaming culture, mentioning how these align with 2K's mission and values. Talk about the company's commitment to innovation and inclusivity, and how you see yourself contributing to that environment.