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Marketing Analyst - job 1 of 3

Qualifications

Basic Qualification

2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)


Preferred Qualifications

3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
BA or BS in Marketing, IT, Computer Science, or equivalent, Masters or other relevant advanced degree valuable
3 or more years progressive experience in a B2B data management, reporting, or marketing and sales operations roles, deep understanding of data-driven marketing, digital campaign reporting
Experience as an analytics lead, with a balance of hands on execution and business insights, ability gain consensus with key stakeholders in a matrixed organization
Strong analytical abilities to translate data into actionable insights that optimize marketing performance
Proven domain expertise with Data Warehouse, CRM, Marketing Automation workflows (Tableau, Salesforce, Eloqua, Datorama, Dynamics, Google Cloud, FiveTran preferred), experience developing optimal structures for marketing databases that support global marketing initiatives
Thorough understanding of marketing KPIs, global data hygiene processes, data mapping, and multi-country best practices, develop recurring and ad-hoc data quality reports that reflect progressive improvements
Highly advanced Tableau, Datorama, and Excel skills, strong problem-solving and technical aptitude, and a passion for using data and insights to drive future business decisions, ability to distill and tailor complex information for various audiences
Ability to prioritize, multi-task and thrive in a fast-paced, high-growth environment where excellent organizational skills and project management expertise are required 
Knowledge of emerging cloud-based data quality and data enhancement tools for DW, CRM, MA systems a plus
Positive attitude, persuasive and tactful, a true team player and self-starting contributor, proven by successful references from prior marketing, sales, or IT colleagues 
Role models and influences aspirational behaviors of leading courageously, obsessing about customers, collaborating as one Visa, and executing with excellence

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 95,200.00 to 134,600.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$114900 / YEARLY (est.)
min
max
$95200K
$134600K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Analyst, Visa

Are you ready to take your career to the next level as a Marketing Analyst at Visa in Austin, TX? We're looking for someone who is not only passionate about data-driven marketing but can also translate complex analytics into actionable insights that turbocharge our marketing performance. With a solid background of at least 2 years in a marketing or IT role, you will be central to our marketing operations, ensuring our data hygiene is top-notch while developing insightful reports that reflect our progress. You'll also work closely with key stakeholders to create seamless support structures for our global initiatives using tools like Tableau, Salesforce, and Google Cloud. The ideal candidate brings advanced skills in data manipulation and analysis, along with a knack for communicating findings effectively to various audiences. Adaptability in a fast-paced environment is crucial, as you'll be juggling multiple projects all aimed at enhancing our strategies. If you're looking for a supportive environment where collaboration is key, and where your contributions can drive impactful change, then come join us at Visa. Let’s embark on this journey together where your analytical prowess can shine and your career can flourish!

Frequently Asked Questions (FAQs) for Marketing Analyst Role at Visa
What are the main responsibilities of a Marketing Analyst at Visa?

As a Marketing Analyst at Visa, you will be deeply involved in data management, reporting, and enhancing our marketing and sales operations. Your responsibilities will include developing and executing actionable insights from analytics, ensuring data quality across multiple platforms, and collaborating with various departments to streamline marketing strategies. You will be expected to leverage tools like Tableau and Salesforce to generate reports that reflect our teams' performance and suggest improvements.

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What qualifications do I need to apply for the Marketing Analyst position at Visa?

To qualify for the Marketing Analyst position at Visa, candidates should have, at minimum, a Bachelor’s Degree in Marketing, IT, or Computer Science, along with at least 2 years of relevant work experience. Preference will be given to those with more than 3 years of experience or an advanced degree such as an MBA or Master’s. Familiarity with data management tools and marketing automation platforms is also essential.

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What skills are most important for a successful Marketing Analyst at Visa?

Key skills for a successful Marketing Analyst at Visa include advanced analytical skills and proficiency in tools such as Tableau and Excel. An understanding of marketing KPIs and experience with CRM and data platforms are crucial. Additionally, strong communication skills, the ability to collaborate effectively, and a proactive attitude toward problem-solving will set you apart in this role.

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How does Visa support career development for Marketing Analysts?

Visa fosters a culture of growth and development for its Marketing Analysts. With opportunities for continuous learning through workshops, mentorship programs, and exposure to cutting-edge analytics tools, we aim to empower our employees to advance their careers. You’ll also have the chance to work on diverse projects that enhance your skills and contribute to your professional growth.

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What is the expected salary range for a Marketing Analyst at Visa in Austin, TX?

The estimated salary range for a Marketing Analyst at Visa in Austin, TX, varies between $95,200 to $134,600 annually. This figure can be impacted by various factors like experience, skills, and knowledge. Additionally, bonus and equity opportunities may be available, along with a comprehensive benefits package.

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Common Interview Questions for Marketing Analyst
Can you describe your experience with data analysis tools relevant to the Marketing Analyst role?

In your response, share specific examples of tools you have used, such as Tableau or Excel, and discuss the types of analyses you have performed. Highlight how this experience has directly influenced marketing decisions or improved performance metrics.

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How do you prioritize tasks when you have multiple deadlines to meet?

To answer this, convey your method for prioritization, which could involve assessing the urgency and impact of tasks. Discuss any organizational tools or strategies you employ to manage your time efficiently, ensuring high-quality outcomes even under pressure.

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Explain a marketing project where your data-driven insights made a significant impact.

Choose a specific example where your analytical skills directly influenced a marketing strategy. Discuss the insights you uncovered, the actions taken, and the measurable results that followed. This demonstrates your ability to translate data into effective marketing solutions.

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How do you ensure data integrity and quality in your reports?

Discuss the processes you implement to check data accuracy, such as data cleaning and validation methods. Explain how you regularly review data inputs and outputs to maintain high standards for decision-making.

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What role does collaboration play in your work as a Marketing Analyst?

Emphasize the importance of cross-departmental collaboration in your role. Share experiences where teamwork with marketing, sales, or IT colleagues led to successful projects and better campaign performance.

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What marketing KPIs do you consider essential for measuring success?

Identify key performance indicators relevant to the role, such as customer acquisition cost, return on investment, or customer lifetime value. Discuss why these metrics matter and how they inform your marketing strategies.

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Describe how you have used customer insights to drive marketing strategies.

Provide an example where you collected and analyzed customer data to shape marketing initiatives. Discuss the feedback loops and adjustments made to targeting or messaging based on these insights.

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How do you stay informed about trends in data-driven marketing?

Share your strategies for keeping up with industry trends, such as following relevant publications, participating in webinars, or networking in industry groups. This shows your commitment to continuous learning and professional development.

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Can you give an example of how you handled a challenge in a previous marketing role?

Choose a challenging situation you encountered, and describe the steps you took to address it. Emphasize your problem-solving skills and the successful outcome to illustrate your resilience and adaptability.

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What makes you a good fit for the Marketing Analyst position at Visa?

In your response, align your skills, background, and career goals with the requirements and values of Visa. Highlight your enthusiasm for leveraging data to improve marketing performance and your desire to contribute meaningfully to the team.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, on-site
DATE POSTED
December 16, 2024

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