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Associate Director, Medical Expert Engagement Marketer -West - job 1 of 2

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on TwitterFacebookInstagramYouTube and LinkedIn

Job Description

This role is remote-based, and candidates must live within one of the following states: California, Oregon, Washington, Arizona, Utah, Colorado, Nebraska, Texas.

Abbvie is currently looking for an individual to join our HQ Marketing Team as an Associate Director, Medical Expert Engagement Marketer. The Associate Director, Medical Expert Engagement Marketer (MEEM) – West is responsible for executing and supporting the Medical Expert (ME) Engagement strategy within the Western region (California, Oregon, Washington, Arizona, Utah, Colorado, Texas) for a novel ADC soon to be approved for use within NSCLC.  The MEEM-West  will work cross-functionally to identify, engage, and build professional relationships with Medical Experts in the lung cancer disease area and execute regional engagement plans in a commercial capacity. Candidates must reside within the assigned territory.

Responsibilities

  • Strategic Engagement:  Support the Director in executing the ME Engagement Strategy across the assigned region, ensuring alignment with AbbVie’s broader oncology business objectives.
     
  • Regional Execution:  Develop, Implement, and Support Medical Expert Engagement Strategy within region with regional advisory board meetings, special engagements, congress planning, engagement with HCPs, and special projects
     
  • Program Management: Lead and co-lead the materials approval process (PRC), including job code creation, resource approval, and field resource deployment.
     
  • Speaker Bureau Management -Oversee the performance of regional speaker programs, ensuring alignment with strategic goals and maximizing HCP engagement in collaboration with Peer-to-Peer Marketing Manager
     
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, sales, medical, and external agencies, to ensure seamless execution of regional initiatives.
     
  • Budget and Resource Management: Manage budgets and resources effectively, ensuring timely execution of plans, adherence to timelines, and accurate financial reporting.
    • SOWs, Contracting, POs
    • Contracting and payment of Medical Experts
    • Finance Reporting
  • Conference Planning: Coordinate and support ME engagements at medical conferences, ensuring collaboration with relevant functions for a seamless HCP experience.
     
  • Training and Rollout: Partner with relevant teams to roll out national marketing resources and adapt them to capitalize on regional opportunities.
     
  • Agency Management: Co-lead agency partners to ensure adherence to timelines, budget constraints, and PRC submission accuracy.

Stakeholder Education: Educate Medical Experts on strategic brand priorities, fostering strong professional relationships that drive brand success.

Qualifications

Education:  Bachelor’s Degree required.

Experience:   At least one of the following (Preference in Thoracic Oncology)

  • Minimum of 5 years’ experience in the biopharmaceutical industry, with at least 1 year in marketing or medical affairs
  • Minimum of 5 years’ experience as an advanced nurse practitioner or pharmacist in oncology, with at least 1 year in sales or marketing in healthcare
  • Sales Leadership, TLL, Account Management

Therapy Area:  Experience in the oncology, rare disease. Thoracic Oncology a plus

Project Management: Strong project management skills with the ability to handle multiple projects simultaneously.

Leadership: Demonstrated ability to build strong cross-functional partnerships, influence without authority, and lead peers inclusively.

Communication: Excellent communication and analytical skills, with the ability to collate insights and provide strategic recommendations.

Strategic Mindset: Ability to think strategically and execute effectively on regional engagement plans.

Travel: Willingness to travel up to 60% of the time, including domestic travel for office visits, field time, internal meetings, and conferences.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

  • This job is eligible to participate in our short-term incentive programs. ​

  • This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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What You Should Know About Associate Director, Medical Expert Engagement Marketer -West, AbbVie

If you're passionate about oncology and looking to make a real impact in the field of medical marketing, AbbVie has an exciting opportunity for you! As the Associate Director, Medical Expert Engagement Marketer for the Western U.S., based in vibrant Los Angeles, CA, you will play a pivotal role in shaping our Medical Expert (ME) Engagement strategy. Your mission? To connect with key medical experts and ensure they are engaged with our innovative ADC products, particularly as we gear up for a crucial launch in non-small cell lung cancer (NSCLC). In this role, you'll work seamlessly across various departments, spearheading programs and regional engagement strategies. You'll be a key player in organizing advisory board meetings and ensuring that Medical Experts are well-informed and engaged through our speaker bureau. Budget management and effective resource allocation will also be critical components of your role, as will your collaboration with marketing, sales, and medical teams to guarantee that we are all on the same page. We're looking for someone with a strong project management background, excellent communication skills, and a strategic mindset to help us drive the success of our products. If you’re ready to make a significant impact in healthcare and surround yourself with talented professionals, AbbVie could be your next great adventure!

Frequently Asked Questions (FAQs) for Associate Director, Medical Expert Engagement Marketer -West Role at AbbVie
What responsibilities does the Associate Director, Medical Expert Engagement Marketer at AbbVie have?

The Associate Director, Medical Expert Engagement Marketer at AbbVie has a diverse set of responsibilities including executing the Medical Expert Engagement strategy, managing regional advisory board meetings, overseeing speaker programs, and collaborating across departments to ensure seamless execution of regional initiatives. This role will demand strategic thinking, strong budget management, and the ability to build relationships with key opinion leaders in oncology.

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What qualifications are required for the Associate Director, Medical Expert Engagement Marketer position at AbbVie?

Candidates for the Associate Director, Medical Expert Engagement Marketer position at AbbVie should have a Bachelor’s Degree and at least 5 years of experience in the biopharmaceutical industry, preferably within marketing or medical affairs. Experience in thoracic oncology is highly valued, along with robust project management skills and the ability to foster strong cross-functional partnerships.

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How does the Associate Director, Medical Expert Engagement Marketer collaborate with other teams at AbbVie?

The Associate Director, Medical Expert Engagement Marketer collaborates closely with marketing, sales, medical, and external agencies to effectively implement the regional engagement strategy. This cross-functional collaboration is critical to ensure that all efforts align with AbbVie’s broader business objectives, enhancing quality interactions with medical professionals in oncology.

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What travel requirements are there for the Associate Director, Medical Expert Engagement Marketer role at AbbVie?

The role of Associate Director, Medical Expert Engagement Marketer requires a willingness to travel up to 60% of the time. This includes trips for office visits, fieldwork, internal meetings, and attendance at medical conferences where you will coordinate and support Medical Expert engagements.

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Why should I apply for the Associate Director, Medical Expert Engagement Marketer position at AbbVie?

Applying for the Associate Director, Medical Expert Engagement Marketer position at AbbVie means joining a leader in innovative healthcare solutions. You will have the chance to work on groundbreaking treatments for serious health issues, alongside passionate and talented professionals dedicated to improving patient outcomes, all while collaborating across a dynamic organization.

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Common Interview Questions for Associate Director, Medical Expert Engagement Marketer -West
Can you describe your experience in medical marketing, particularly within oncology?

In answering this question, focus on specific projects or campaigns you've managed in the oncology field, highlighting your strategic contributions and outcomes. Provide examples that showcase your understanding of the needs of healthcare professionals and how you tailored your strategies accordingly.

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How do you approach building relationships with medical experts in the field?

It's essential to convey your interpersonal skills in this response. Discuss your methods for establishing trust and engagement, such as through regular meetings, understanding their research interests, and effectively communicating AbbVie’s mission and offerings that align with their work.

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What strategies do you implement to ensure effective program management?

Share your project management techniques, such as setting clear goals, utilizing project management tools, and maintaining consistent communication among team members. Illustrate your ability to juggle multiple projects by sharing a specific example where your organizational skills led to a successful outcome.

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Describe a time you worked cross-functionally to achieve a project goal.

Provide a detailed example where you collaborated with various teams such as marketing and sales. Discuss what your roles were, the challenges faced, and how effective communication and collaboration led to a successful project outcome.

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How do you manage your budget and resources effectively?

Talk about your hands-on experience with budgeting in previous projects. Describe your approach to resource allocation, monitoring expenditures, and how you prioritize spending to ensure the best ROI on marketing initiatives.

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What is your understanding of the current trends in oncology marketing?

Stay informed about recent developments in oncology marketing and share insights on how these trends influence the way pharmaceutical companies engage with medical experts. Make sure to include how AbbVie could leverage these trends in its strategies.

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How do you evaluate the success of a marketing campaign?

Outline your metrics for assessing campaign success, such as engagement rates, feedback from medical professionals, and sales data. Articulate how you would analyze this data to iterate on future campaigns for maximum effectiveness.

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Describe your experience with compliance in pharmaceutical marketing.

Emphasize your understanding of the regulatory environment governing pharmaceutical marketing, discuss any training you have in compliance, and provide examples of how you have implemented compliant marketing practices in previous roles.

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How do you handle difficult conversations with stakeholders?

Discuss your communication strategy for navigating tough conversations. Highlight your skills in diplomacy, active listening, and problem-solving that allow you to address stakeholders’ concerns while maintaining productive relationships.

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What excites you most about the Associate Director, Medical Expert Engagement Marketer role at AbbVie?

Here, it’s important to connect your personal passions with AbbVie's mission. Talk about your commitment to advancing oncology treatments and how the company's values resonate with your career goals, illustrating your enthusiasm for making a difference in patients’ lives.

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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...

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DATE POSTED
January 6, 2025

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