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Director, US HCP Marketing

POSITION SUMMARY:

As Intercept continues to build its position as the leader in rare and serious liver disease, we are seeking a Director, US HCP Marketing. This position will be responsible for shaping the strategic development and tactical execution for HCPs including professional promotion and Promotional Medical education. This person will be accountable to meet key strategic imperatives of the brand and contributing to revenue performance in the U.S to meet and exceed goals. Tactical execution will include development of marketing collateral, peer-to-peer content, and training resources.  Responsibilities include management of core agencies including advertising agency (agency of record) and promotional medical education agency.

The position requires a highly motivated individual who can work independently, think strategically, and collaborate cross-functionally to accomplish complex deliverables on tight timelines and to perform all responsibilities in accordance with company policies, procedures and training.

The incumbent will work closely with multiple functional groups across the organization, including but not limited to Field Sales, Field Medical, Market Research, Medical Affairs, Sales Training, Regulatory and Legal.

The role is based in our Morristown, NJ Headquarters with flexibility for remote work 2-3 days per week.

JOB RESPONSIBILITIES:

  • Develop and execute HCP marketing strategies, positioning, messaging and tactics to drive performance of OCALIVA® through insights gained from market research and advisory boards
  • Lead our US and Thought Leader efforts including Key Opinion Leader identification, mapping and engagement plan including congress strategies
  • Lead Peer-to-Peer promotional speaker program strategy, content, and execution
  • Plan and help facilitate advisory boards and other engagement activities to inform both commercial strategy and content development
  • Develop the annual marketing strategic and tactical plan for OCALIVA® and manage the variables that impact the successful execution of the plan. Applies innovative and competitive strategies to the development of marketing plans

QUALIFICATIONS:

  • Bachelor’s degree required
  • Minimum 8+ years biopharmaceutical experience
  • Minimum 4+ years of experience with marketing drugs in U.S. is required
  • Pharma sales experience preferred
  • Experience working closely with Key Opinion Leaders preferred
  • Prior experience in rare disease, GI or specialty disease states preferred
  • Prior consulting firm experience preferred

REQUIRED KNOWLEDGE AND ABILITIES:

  • Perform responsibilities with a commitment to Compliance and a high ethical standard
  • Experience in delivering complex messages to various internal and external customers
  • Proven ability to work under pressure, prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
  • Experience working with external brand agencies and vendors on a day-to-day basis
  • Experience with process management including, but not limited to budget and LMRC review process
  • Strong leadership skills and ability to manage multiple priorities
  • An outstanding track record of strong communication, presentation, analytic and strategic capabilities
  • Strong verbal and written communications skills
  • Learning agility and ‘scalability’ to take on increasing responsibility as Intercept grows
  • Consistent demonstration and embodiment of our Corporate Beliefs: Passion for Innovation; Think Big, Act Small; Learn to Dare; and Teams Build the Future
  • Ability to have fun and thrive in a growing, diverse, and inclusive work environment

ABOUT INTERCEPT:

Intercept is a biopharmaceutical company focused on the development and commercialization of novel therapeutics to treat rare and serious liver diseases, including primary biliary cholangitis (PBC) and severe alcohol-associated hepatitis (sAH). In a new age of liver disease treatment, our team is developing vital therapies to meet the needs of those living with rare and serious liver disease. We are committed to improving patients’ lives and addressing the liver community’s most pressing needs.

People at Intercept are passionate about patients. You’ll see our patient photos lining our walls and hear their stories in town halls.  We’re equally passionate about our team, ensuring each member feels included and has the opportunity to reach their potential. We recognize the power of a diverse, equitable and inclusive (DEI) work force, and how it enriches the professional lives of our team members. Diversity, Equity, and Inclusion drives innovation and connects us to the patients and communities we serve.

For more information about Intercept, please visit our website at: www.interceptpharma.com and follow us on X at: @InterceptPharma.

COMPENSATION & BENEFITS:

The anticipated salary range for this position is $215,000 to $240,000. This represents the anticipated low and high end of the salary range for this position.  Actual salaries may vary based on various factors including, but not limited to, experience, skillset, and performance.  

The salary range listed is just one component of our total compensation package.  Intercept also provides a competitive suite of benefits, including:

  • 401(k) plan with company match
  • Rewards and recognition program
  • Health care benefits (medical, prescription drugs, dental, and vision insurance)
  • Short and long-term disability coverage provided
  • Plan coverage for domestic partners
  • Paid parental leave benefits and adoption assistance
  • Tuition reimbursement assistance
  • A generous Paid Time Off program that includes 20 vacation days, 12 holidays, 4 personal days, and 2 volunteer days per calendar year
  • Numerous well-being and work/life programs

EEO Statement

Employment decisions at the Company are made without unlawful regard to race, color, religion, creed, national origin, alienage or citizenship status, sex (including gender, pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, sexual orientation, national origin, ethnicity, age, physical or mental disability, legally protected genetic information, marital or partnership status, sexual and reproductive health decisions, military or veteran status, or any other status protected by applicable federal, state, or local law. This organization participates in E-Verify (E-Verify's Right to Work guidance can be found here:  https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPoster.pdf).

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Average salary estimate

$227500 / YEARLY (est.)
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$215000K
$240000K

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What You Should Know About Director, US HCP Marketing, Intercept Pharmaceuticals

At Intercept, we're on a mission to revolutionize the treatment of rare and serious liver diseases, and we’re looking for a passionate Director of US HCP Marketing to join our dynamic team! This is more than just a job; it’s an opportunity to shape the future of liver disease treatment through strategic marketing initiatives designed for healthcare professionals. As the Director of US HCP Marketing, you’ll spearhead the creative development and impactful execution of marketing strategies that will elevate our flagship product, OCALIVA®. Your role involves collaborating with cross-functional teams—from Field Sales to Medical Affairs—ensuring that our message resonates with key opinion leaders and healthcare providers alike. You will develop marketing collateral and peer-to-peer educational content while managing relationships with core agencies. We're looking for someone who thrives in a fast-paced, innovative environment and can decipher market insights gained through research and advisory boards into actionable marketing plans. If you have a background in biopharmaceuticals and a knack for leading teams and projects to success, this could be your chance to make a real difference. Plus, enjoy a flexible work environment with the possibility of working remotely a few days per week. Come, be a part of our passionate team at Intercept, where innovation meets a commitment to patient care. Let’s build the future together!

Frequently Asked Questions (FAQs) for Director, US HCP Marketing Role at Intercept Pharmaceuticals
What are the key responsibilities of the Director, US HCP Marketing at Intercept?

As the Director of US HCP Marketing at Intercept, you'll be responsible for developing and executing comprehensive marketing strategies for OCALIVA®. This includes creating targeted promotional materials, overseeing peer-to-peer educational programs, and leading outreach efforts to engage with key opinion leaders in the healthcare community.

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What qualifications are needed for the Director, US HCP Marketing position at Intercept?

To qualify for the Director of US HCP Marketing role at Intercept, you must have at least a Bachelor's degree, with a minimum of 8 years of biopharmaceutical experience and 4 years specifically in marketing within the US market. Familiarity with rare diseases or specialty states is also highly preferred.

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How does a Director, US HCP Marketing at Intercept engage with healthcare professionals?

The Director of US HCP Marketing at Intercept engages healthcare professionals by leading promotional efforts, facilitating advisory boards, and creating peer-to-peer education programs. Your goal will be to build and maintain relationships with healthcare providers and thought leaders to drive awareness of OCALIVA®.

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What is the work environment like for the Director, US HCP Marketing at Intercept?

Working as the Director of US HCP Marketing at Intercept offers a vibrant and inclusive workplace culture that encourages collaboration and innovation. You'll have the flexibility of working remotely for up to three days per week, all while being part of a passionate team dedicated to improving patients' lives.

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What are the potential career growth opportunities for the Director, US HCP Marketing at Intercept?

As the Director of US HCP Marketing at Intercept, your career growth opportunities are abundant. The role is designed to scale with the company as the need for innovative solutions in liver disease treatment grows, allowing you to take on increasing responsibilities within the organization.

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Common Interview Questions for Director, US HCP Marketing
Can you describe your experience with healthcare professional marketing?

Highlight your previous marketing roles and your strategies for engaging healthcare professionals. Provide specific examples of campaigns you led and their outcomes, focusing on measurable results and your understanding of the healthcare landscape.

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How do you prioritize marketing initiatives in a fast-paced environment?

Discuss your approach to prioritization, emphasizing tools or methodologies you use for project management and how you assess the potential impact of initiatives on overall marketing goals.

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What strategies would you implement to increase awareness of OCALIVA® among healthcare professionals?

Share innovative strategies such as leveraging digital platforms, hosting educational webinars, and utilizing key opinion leader endorsements, while emphasizing the importance of understanding the specific needs of the target audience.

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How do you ensure compliance with regulatory standards in your marketing efforts?

Explain your understanding of compliance requirements in pharmaceutical marketing and provide examples of how you have successfully integrated these standards into your marketing campaigns without sacrificing creativity.

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Describe a successful marketing campaign you've managed – what made it successful?

Detail a specific marketing campaign, including your objectives, execution, and the results achieved. Discuss your role in the process and how you measured success through analytics.

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How do you collaborate with cross-functional teams to achieve marketing goals?

Talk about your experience working with teams such as Sales, Medical Affairs, and Market Research. Highlight successful collaborations and the communication strategies you used to align goals across departments.

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What is your approach to developing relationships with key opinion leaders?

Share your strategy for identifying, approaching, and engaging key opinion leaders. Discuss how you maintain these relationships and leverage their insights for marketing strategy development.

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How do you adapt your marketing strategies based on market feedback?

Discuss how you utilize insights from market research and advisory boards to adjust your marketing tactics. Provide an example of a time when feedback led to a significant change in strategy.

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What tools or technologies do you use for marketing analytics?

Mention specific tools you have experience with, such as CRM systems, data analytics platforms, or social media analytics tools. Explain how you use these tools to drive decision-making and reporting.

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Why do you want to work for Intercept in the Director, US HCP Marketing role?

Articulate your passion for working at Intercept, aligning your personal values with the company’s mission to innovate in liver disease treatment. Highlight your admiration for their approach to patient care and inclusive work culture.

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Intercept is a biotech firm focused on the development of products to treat liver diseases. Intercept was founded in 2002 and is headquartered in New York, NY.

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Full-time, hybrid
DATE POSTED
January 3, 2025

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