Job details

Product Marketing Manager

About Zone & Co.

Zone & Co is a leading SaaS company committed to freeing finance teams from the limitations of clunky, disparate systems and manual processes. Our rapidly growing portfolio of solutions is built on the oracle NetSuite platform (the leading cloud-based ERP software platform) and offers advanced automation and integration solutions to a wide spectrum of business-critical functions, including complex billing & revenue recognition, to off-the-shelf advanced reporting, Payroll, AP automation, payments, reconciliations, approvals and more.

Zone helps over 3,000 companies worldwide work smarter, faster and more securely, whilst maximizing platform value. We do this with a growing innovation-minded team of over two hundred folks, based across North America, Europe and Asia Pacific.

Our journey has only just begun and we are excited to welcome talented individuals looking to grow alongside us. If this sounds interesting to you, we’d love to hear from you!

Learn more at www.zoneandco.com or follow us on LinkedIn: linkedin.com/company/zoneandco.

About the role:
At Zone & Co, we’re looking for a passionate and driven Product Marketer to help shape the future of our innovative SaaS products. In this role, you’ll act as the key link between product development, sales, and the market, ensuring that our solutions not only meet customer needs but also stand out in a competitive landscape. With the opportunity to work cross-functionally, influence strategy, and make a tangible impact, this role is perfect for someone who thrives in a fast-paced, collaborative environment.

You’ll play a vital role in positioning our products, executing go-to-market strategies, and enabling teams with the tools and insights needed to drive success. If you’re excited about blending creativity, strategy, and data to bring products to life, we’d love to hear from you!

Key Responsibilities

Collaborate with your manager to refine and implement clear, compelling, and differentiated product messaging that resonates with target audiences.
Continuously iterate and improve messaging based on market feedback and performance metrics.
Design and execute go-to-market plans, including product launches, pricing strategies, and sales enablement programs, with support from your manager.
Align cross-functional teams to ensure seamless product rollouts.
Support impactful marketing campaigns with product-driven insights and tailored messaging.
Create high-quality materials such as product collateral, sales presentations, case studies, and video scripts to empower sales and marketing efforts.
Partner with the Sales Enablement team to deliver training and resources that drive success.
Monitor key performance indicators (KPIs) to evaluate the effectiveness of product marketing efforts.
Leverage data to identify opportunities for improvement and make data-driven decisions.
Conduct research to understand customer needs, market trends, and competitor strategies.
Maintain competitive intelligence for your product line to inform product development and marketing strategies.
Engage with cross-functional teams, including product development, sales, content, and design, to align on goals and deliverables.
Actively participate in product roadmap discussions and development planning, providing marketing insights and customer perspectives.

Background in finance, accounting, or fintech, with experience in the SaaS space.
3+ years in product marketing and at least 5+ years in marketing, sales, or solution engineering roles.
Skillset:

Proven product marketing and development experience.
Strong understanding of market trends and product lifecycles.
Ability to craft strategic marketing campaigns that deliver results.
Exceptional written and verbal communication skills.
High empathy and a knack for understanding diverse perspectives.

Technical & Strategic Knowledge:

Proficiency in stakeholder management across all levels, including senior leadership.
Data-driven mindset with a strong ability to analyze performance and identify growth opportunities.

At Zone, our benefits are designed to enrich your life beyond the workplace. Recognizing that work is just a fraction of your overall life experience, we are dedicated to providing robust support. As a fully remote company, we prioritize flexibility and balance. Explore our comprehensive list of benefits at Zoneandco.com.

Zone and Co is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.

We strongly encourage candidates of all different backgrounds and identities to apply. This is an opportunity for us to bring in a different perspective and we’re eager to further diversify our company. Zone & Co is committed to building an equitable, inclusive, and supportive place for you to do some of the greatest work of your career.

What You Should Know About Product Marketing Manager, Zone & Co

If you’re looking for an exciting opportunity to delve into the fast-paced world of product marketing, join us at Zone & Co as a Product Marketing Manager! As a leading SaaS company, we specialize in revolutionizing finance teams' workflows by simplifying clunky processes and integrating advanced technologies. In this role, you will be the vital link between product development, sales, and the market, ensuring our innovative solutions are perfectly positioned to meet customer needs while standing out in a crowded landscape. You’ll collaborate closely with your manager to develop compelling product messaging and execute go-to-market strategies that resonate with our diverse audiences. Your creativity and analytical skills will shine as you design impactful marketing campaigns, craft engaging materials, and provide the sales team with essential training and insights. We’re all about data at Zone & Co—monitoring KPIs to assess the effectiveness of your initiatives and leveraging insights to drive continual improvement is key. Your experience in finance or SaaS marketing, along with your proven ability to connect with stakeholders at all levels, will be instrumental in shaping our product roadmaps and strategies. If you thrive in a collaborative environment, love turning data into actionable marketing strategies, and are passionate about making a difference in the industry, we want to hear from you!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Zone & Co

What are the key responsibilities of a Product Marketing Manager at Zone & Co?

As a Product Marketing Manager at Zone & Co, your main responsibilities include developing product messaging, executing go-to-market strategies, and collaborating with cross-functional teams. You'll also play a critical role in designing impactful marketing initiatives and monitoring performance metrics to ensure our marketing efforts resonate with our target audiences.