Senior Marketing Manager, Global Brand Strategy (A&F and Kids)

Job Description

The Senior Marketing Manager of Global Brand Strategy (A&F and abercrombie kids) is responsible for delivering brand campaign strategies that connect with the customer, while balancing product priorities, brand storytelling and sales objectives into customer-facing campaigns, and delivering upon our brand purpose to create consumer trust, loyalty and brand love. 

This job is located at our Global Home Office in Columbus, Ohio.

What Will You Be Doing?

• Responsible for developing year-long and seasonal global calendar and product set strategies, leading brainstorms and work sessions with creative partners, and presenting plans to cross-functional teams and leadership.
• Is a consultative partner to regional marketing channel strategists to ensure annual and seasonal plans are being appropriately and consistently brought to life.
• Connects with regional marketing leads and team members to ensure they have the tools and plans necessary to adapt to their markets and incorporates regional needs into planning process.
• Track the success of regional marketing efforts within key markets to ensure global implementation of key learnings.
• Responsible for gathering data/insights and marketing research via Data & Analytics teammates as necessary inputs into marketing planning efforts, ensuring we stay close to the customer and understand their changing behaviors and perceptions.
• Understands and constantly re-evaluates the customer mindset and regional brand needs to solidify brand relevancy and build effective campaigns that put customers at the center.
• Deeply understands both brand and merchant priorities and can translate those into business driving, customer-centric marketing campaigns.
• Works to develop new and unique ways to authentically, consistently connect with the core brand demographic.
• Responsible for engaging in and leading brand partnership conversations as appropriate.
• Continually evaluates processes and ways to find efficiency.
• Key performance measurements: delivers positive brand health measures, creates global marketing alignment, can pull actionable insights out of research and information, showcases strong cross-functional partnership, has presence and can command a room, has strong presentation skills, is a champion for the greater team and brand.
• Key partners: Marketing Channel Strategists, Marketing Operations, Marketing Creative, Merchandising, Data & Analytics, Research & Insights, Global Promotions, Visual Merchandising, Legal, Corporate Philanthropy, Diversity and Inclusion, Corporate Communications

What Do You Need To Bring?

• Bachelor’s Degree or related experience, preferably in Marketing or Advertising 
• 7+ years marketing experience with a specific emphasis in brand strategy and campaign execution, and/or complementary agency roles.
• Current senior-level experience in global branding is highly desirable.
• Ability to translate brand DNA into meaningful, measurable marketing campaigns, and support them through execution.
• Prior experience leading and contributing to campaign ideation and brainstorming.
• Demonstrated ability to present, articulate and sell concepts to senior leadership by discussing how those concepts meet the brand’s strategic marketing and financial objectives.

Our Company

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of  iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister and Gilly Hicks. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas. 

Our Values

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities. 

 Our Brand

Would you jump at the chance to be part of reinventing one of the world’s most recognizable brands? At A&F, we’re on a mission to inspire our customers to be confident, feel comfortable, and face their fierce. Our goal is to create relevant products and brand experiences that allow our customers to define the narrative of their own stories. We approach the work week with a long weekend mindset: free from stress and with time well spent, we can realize our full potential.

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

• Incentive Bonus Program  
• Paid Time Off and Work From Anywhere Flexibility    
• Paid Volunteer Day per Year, allowing you to give back to your community 
• Merchandise Discount 
• Medical, Dental and Vision Insurance Available 
• Life and Disability Insurance 
• Associate Assistance Program 
• Paid Parental and Adoption Leave 
• Access to Carrot to support your unique parenthood journey 
• Access to Headspace dedicated to creating healthier, happier lives from the inside out 
• 401(K) Savings Plan with Company Match 
• Opportunities for Career Advancement, we believe in promoting from within 
• A Global Team of People Who'll Celebrate you for Being YOU 

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER