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Senior Marketing Analytics Manager

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About the Role

About Abnormal Security: Abnormal Security is a leading provider of AI-driven cybersecurity solutions. Our mission is to protect organizations from the most sophisticated cyber threats. Demand for our innovative platform continues to scale, and marketing is a critical driver of that growth. We’re looking for a Sr. Marketing Analytics Manager to join our growing team and contribute to our ambition to be a data-driven, insight-rich marketing organization. This role reports into the Marketing Operations team at Abnormal and will play a critical role in shaping our marketing analytics strategy and influencing go-to-market success.

Role Overview: We are seeking an experienced and detail-oriented Sr. Marketing Analytics Manager to join our Marketing Operations organization. This person will be responsible for owning the marketing analytics tech stack, driving system integration efforts, and evaluating the effectiveness of our marketing programs.

You’ll play a major role in building and delivering analytics reports, providing insights into top-of-funnel performance, and evaluating the impact of marketing across all channels, including sales and partner influence. This includes developing and refining multi-touch attribution frameworks to understand how different touchpoints contribute to pipeline and revenue. The role spans our global presence across Americas, EMEA, and APAC, and supports marketing efforts across all sales segments—including Enterprise, Majors, and Mid-Market.

What you will do

Analytics & Reporting:

Build and deliver comprehensive analytics and reports in Sigma and Salesforce (SFDC), focusing on the measurement of marketing effectiveness across various touchpoints (top of funnel, multi-channel attribution, sales, and partner channels).
Develop and maintain revenue and performance dashboards to monitor marketing, sales, and partner channel activities, and provide actionable insights.
Create custom reports to measure the impact of marketing activities, including lead generation, conversion rates, and overall ROI.
Work closely with cross-functional teams to ensure data accuracy, consistency, and timely reporting across the organization.
Establish metrics, monitor performance, and deliver actionable insights on a weekly basis

Multi-Touch Attribution:

Lead data orchestration of multi-touch attribution efforts to understand and analyze how marketing, sales, and partner touchpoints contribute to revenue generation through the funnel.
Collaborate with Sales, Marketing, Partner and Finance teams to refine attribution models and improve insights into the customer journey.

Internal Stakeholder Presentations:

Prepare and deliver clear, actionable presentations on marketing performance and KPIs to internal teams, including executives.
Communicate key insights and recommendations effectively to technical and non-technical stakeholders.

OKR Reporting:

Support the tracking and reporting of internal OKRs (Objectives and Key Results) related to marketing performance.
Ensure that key results are aligned with the overall Go-To-Market strategy and measure progress toward company-wide objectives.
Leverage analytics to inform unbiased strategies, serve as a thought partner for departmental leadership, and challenge the status quo of our operations
Collaborate with departmental leads to drive progress on OKRs, goals, and programs

Technology Stack Tools:

Leverage a variety of tools and platforms to analyze data and build reports, including Excel, Salesforce (SFDC), Snowflake, Business Intelligence (Sigma), Google Analytics, and Marketo, 6Sense, Qualified and more.
Collaborate with IT, Rev Ops, and engineering teams to ensure smooth integrations of accurate data flow.

Must Haves

8+ years of experience in marketing analytics, business intelligence, or data analytics, with a focus on marketing performance.
Strong proficiency in Salesforce (SFDC), Sigma, Google Analytics, Marketo, and Excel. Experience with Snowflake, Tableau, Domo is a plus.
Experience with multi-touch attribution models and analyzing cross-channel marketing effectiveness.
Deep understanding of marketing technology ecosystems, including data integration and reporting tools.
Proven track record of developing and presenting actionable insights based on data to cross-functional teams and executives.
Strong communication and presentation skills, with the ability to explain complex data concepts in a clear and accessible way.
Detail-oriented with the ability to manage multiple projects in a fast-paced environment.
Functional knowledge of the Sales and Marketing space (marketing funnels, revenue, retention)
A strong analytical mindset, a proven track record of high accuracy, and an ability to identify gaps (and their solutions)
Backgrounds in Biz Ops, SaaS, and Management Consulting
Spreadsheet guru with advanced modeling skills

Nice to Have

Familiarity with marketing mix modeling and incrementality testing methodologies
Familiarity with Account based Marketing (ABM)

#LI-LM1

At Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page.

Base salary range:

$141,000—$172,000 USD

Average salary estimate

$156500 / YEARLY (est.)

min

max

$141000K

$172000K

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What You Should Know About Senior Marketing Analytics Manager, Abnormal

Are you ready to take your career to the next level? Join Abnormal Security as a Senior Marketing Analytics Manager and be part of a team that's leading the charge in AI-driven cybersecurity solutions! In this fully remote role, you'll have the opportunity to dig deep into data and influence our marketing analytics strategy, shaping the future of our organization. With at least 8 years of experience under your belt, you'll own the analytics tech stack and provide insightful reports that measure the effectiveness of our marketing programs. Your expertise in Salesforce, Sigma, and multi-touch attribution will allow you to analyze how marketing efforts contribute to revenue generation across our global reach. Collaboration is key, as you'll partner with various teams to ensure data accuracy and present actionable insights to stakeholders at all levels, including executives. If you have a detail-oriented mindset and love the thrill of working in a fast-paced environment, this is the perfect role for you. Join us at Abnormal Security and help us protect organizations from sophisticated cyber threats while advancing your career in an innovative, supportive environment!

Frequently Asked Questions (FAQs) for Senior Marketing Analytics Manager Role at Abnormal

What are the responsibilities of a Senior Marketing Analytics Manager at Abnormal Security?

The Senior Marketing Analytics Manager at Abnormal Security is responsible for managing the analytics tech stack, driving integrations, and evaluating marketing program effectiveness. Duties include building comprehensive reports, analyzing multi-channel attribution, and providing actionable insights that influence business outcomes. Collaboration with cross-functional teams ensures that data accuracy and timely reporting is a priority.