Paid Search/ Meta Search Manager

As a Paid Search/Meta Search Manager at Accor, your key responsibilities will include managing ENA PPC and Metasearch channels, adapting campaign setups based on customer demand, and collaborating closely with eCommerce and marketing teams. Additionally, you’ll be responsible for analyzing campaign performance, optimizing marketing budgets, and coordinating with global teams to improve campaigns across all channels.

To qualify for the Paid Search/Meta Search Manager role at Accor, candidates should have a minimum of 3 years of eCommerce experience, particularly in PPC or Metasearch within the travel or hospitality industry. Strong analytical skills, proficiency in analytics tools such as PowerBi or Tableau, and excellent communication skills are essential for success in this role.

The Paid Search/Meta Search Manager plays a pivotal role in Accor's marketing strategy by owning the PPC and Metasearch channels, ensuring that campaigns are optimized to reach targeted audiences effectively. By analyzing data and coordinating with global teams, you'll be able to implement strategic changes that drive engagement and maximize ROI across various marketing efforts.

In your role as a Paid Search/Meta Search Manager at Accor, you will utilize a variety of tools to enhance your marketing strategies. Familiarity with analytics platforms like Google Analytics, PowerBi, and Tableau will be beneficial, along with proficiency in Microsoft Office applications for reporting and presentation purposes.

The work environment for the Paid Search/Meta Search Manager at Accor combines a dynamic office setting with the flexibility of hybrid working arrangements. You'll typically work three days in the office and two days remotely, facilitating a balanced approach to collaboration and individual productivity.

Absolutely! At Accor, we are committed to talent development and provide numerous opportunities for career advancement. You’ll be part of a multinational team where you can grow your skills, engage in Corporate Social Responsibility activities, and enjoy employee benefits, including discounts at hotels worldwide.

As a Paid Search/Meta Search Manager at Accor, your performance metrics will primarily focus on ROI from marketing spends, campaign performance metrics, and key performance indicators (KPIs) specific to the hub. You’ll regularly track and report on these metrics to ensure that you meet business objectives and contribute positively to Accor’s growth.

Certainly! In my previous roles, I managed various PPC campaigns tailored specifically for the hospitality industry. This involved optimizing ad spend, targeting relevant demographics, and analyzing performance metrics to understand the ROI. I believe my hands-on experience equips me to make informed decisions that enhance campaign performance at Accor.

I prioritize tasks by assessing campaign performance and urgency, leveraging data analytics to determine which campaigns need immediate attention. I also maintain open communication with stakeholders to ensure alignment on priorities, enabling me to manage my time effectively and drive results in a fast-paced environment.

I believe in proactive communication and clear documentation. I utilize collaborative tools to keep everyone informed and involved. By setting regular check-ins and ensuring that our objectives align, I promote a seamless workflow across different teams, which is crucial in a global company like Accor.

One notable PPC campaign I managed aimed to increase bookings for a specific hotel chain. I employed A/B testing to find the most effective ad copy and landing pages, which significantly improved engagement rates. The standout factor was our data-driven approach, allowing us to pivot quickly based on performance insights and ultimately resulted in a 25% increase in bookings.

Analytics forms the backbone of my decision-making process. I regularly analyze performance data to identify trends, make informed adjustments, and improve campaign efficiency. By focusing on metrics such as cost per acquisition and return on ad spend, I can dynamically adjust strategies to ensure optimal performance.

I have extensive experience conducting A/B testing on various campaign elements, including ad copy, landing pages, and audience targeting. This method enables me to benchmark different approaches and effectively measure what resonates with the audience, ultimately refining our tactics for better results.

I stay updated on industry trends by subscribing to advertising blogs, attending digital marketing webinars, and participating in professional networks. I follow leaders in the PPC domain and regularly review case studies to learn about successful strategies employed by peers in the hospitality sector.

I have managed significant marketing budgets across different campaigns, ensuring that all efforts align with business objectives. I proactively monitor spend and performance, adjusting bids and reallocating resources as necessary to maximize ROI and support long-term strategic goals.

When presenting to stakeholders, I focus on data visualization to make complex information accessible. I tailor my reports to highlight key insights that demonstrate campaign effectiveness, ensuring I explain the 'why' behind our strategies and proposed next steps for improvement.

I address underperforming campaigns by first conducting a thorough analysis to identify performance bottlenecks. I look for patterns in the data and assess aspects like targeting, bidding strategies, and ad creatives. From there, I adjust the campaign approach or collaborate with my team to implement new strategies that align with our objectives.