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PennyMac is hiring: AVP, Lifecycle Marketing in Westlake Village

PENNYMACPennymac is a specialty financial services firm with a comprehensive mortgage platform and integrated business focused on the production and servicing of U.S. mortgage loans and the management of investments related to the U.S. mortgage market.At Pennymac, our people are the foundation of our success and at the heart of our dynamic work culture. Together, we work towards a unified goal of helping millions of Americans achieve aspirations of homeownership through the complete mortgage journey.A Typical DayThe Assistant Vice President Lifecycle Marketing will contribute to the data-driven marketing program that guides the Company’s investments in generating high quality leads through Email Marketing. As the AVP Marketing , you will build and optimize lifecycle email marketing programs and campaigns for our SAAS platform with the goal of increasing conversion, retention, upsell, and reducing churn.The Assistant VP Lifecycle Marketing will :Develop an overall lifecycle marketing strategy to engage and retain Pennymac customers with relevant, timely, and targeted communicationsLead the strategy and implementation for customer lifecycle marketing programs and activitiesExperiment with new technologies and leverage personalization to create a buyer’s journey that resonates with each customerMonitor, analyze, and report on campaign performance across all channels to understand the effectiveness of strategies and tactics for improving engagement, conversion, and retentionCollaborate with channel owners to execute campaigns and to identify and detail business requirements for new capabilities that will amplify the effect of lifecycle marketing effortsPerform other related duties as required and assignedDemonstrate behaviors which are aligned with the organization’s desired culture and valuesWhat You’ll BringBachelor's degree with a focus on business or marketing discipline with 6+ years of work experience or Master’s degree with 3+ years of work experienceExperience implementing and using Salesforce Marketing Cloud preferredAn execution oriented, hands-on marketer with great project management skillsWhy You Should JoinAs one of the top mortgage lenders in the country, Pennymac has helped over 4 million lifetime homeowners achieve and sustain their aspirations of home. Our vision is to be the most trusted partner for home. Together, 4,000 Pennymac team members across the country are guided by our core values: to be Accountable, Reliable and Ethical in all that we do.Pennymac is committed to conducting a business that makes positive contributions and promotes long-term sustainable growth and to fostering an equitable and inclusive environment, where all employees and customers feel valued, respected and supported.Benefits That Bring It Home: Whether you're looking for flexible benefits for today, setting up short-term goals for tomorrow, or planning for long-term success and retirement, Pennymac's benefits have you covered. Some key benefits include:Comprehensive Medical, Dental, and VisionPaid Time Off Programs including vacation, holidays, illness, and parental leaveWellness Programs, Employee Recognition Programs, and onsite gyms and cafe style dining (select locations)Retirement benefits, life insurance, 401k match, and tuition reimbursementPhilanthropy Programs including matching gifts, volunteer grants, charitable grants and corporate sponsorshipsTo learn more about our benefits visit: https://pennymacnews.page.link/benefitsCompensation: Individual salary may vary based on multiple factors including specific role, geographic location / market data, and skills and experience as defined below:Lower in range - Building skills and experience in the roleMid-range - Experience and skills align with proficiency in the roleHigher in range - Experience and skills add value above typical requirements of the roleSome roles may be eligible for performance-based compensation and/or stock-based incentives awarded to employees based on company and individual performance.Salary$90,000 - $150,000Work ModelOFFICE

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What You Should Know About PennyMac is hiring: AVP, Lifecycle Marketing in Westlake Village, Pennymac

At Pennymac, we are thrilled to announce an exciting opportunity for an Assistant Vice President of Lifecycle Marketing to join our dynamic team in Westlake Village, CA. As a specialty financial services firm, we pride ourselves on creating a comprehensive mortgage platform that empowers millions of Americans to achieve their dreams of homeownership. In this role, you’ll be at the forefront of our data-driven marketing initiatives, crafting and optimizing lifecycle email marketing programs that drive engagement and foster customer loyalty. You’ll play a key role in developing strategies that reach our customers with the right message at the right time, all while experimenting with innovative technologies and personalized content. Daily, you’ll analyze campaign performance, collaborate with various channel owners, and make informed decisions to refine our marketing efforts and enhance customer retention. We’re looking for someone with a strong background in marketing and a passion for driving results through effective communication. If you have experience with Salesforce Marketing Cloud and possess top-notch project management skills, you’ll find this position both rewarding and pivotal in the support of our mission. Join us to help make a difference in the lives of homeowners while growing your career at one of the leading mortgage lenders in the nation. Let’s embark on this journey together!

Frequently Asked Questions (FAQs) for PennyMac is hiring: AVP, Lifecycle Marketing in Westlake Village Role at Pennymac

What are the responsibilities of an AVP, Lifecycle Marketing at Pennymac?

As the AVP of Lifecycle Marketing at Pennymac, your key responsibilities include developing marketing strategies that engage and retain customers through targeted communications, leading the execution of customer lifecycle marketing programs, analyzing campaign performance, and collaborating with different teams to maximize the effectiveness of your marketing efforts.