Digital Marketing Specialist - Lead Generation

As a Digital Marketing Specialist at OneCV.AI, your main responsibilities will include developing strategies to increase website traffic, executing optimized landing pages for lead conversion, managing both paid search and social media campaigns, and analyzing performance metrics to refine marketing efforts. You will also be involved in content strategy development, keyword research, SEO, and implementing link-building strategies.

To apply for the Digital Marketing Specialist position at OneCV.AI, you should have a Bachelor’s degree in Marketing, Digital Media, or a related field. Additionally, you need at least three years of experience in B2C digital marketing, particularly in lead generation and performance-driven campaigns. A strong understanding of SEO, content marketing, and digital advertising is essential.

In your role as a Digital Marketing Specialist at OneCV.AI, you will use various tools and platforms like Google Analytics, SEMrush, Adobe Analytics, as well as marketing automation platforms such as HubSpot and Marketo. These tools will help you optimize campaigns and track performance effectively.

The Digital Marketing Specialist position at OneCV.AI is fully remote, allowing for a flexible working environment. You will be part of a collaborative team that values diverse perspectives, encourages creative problem-solving, and supports each other's growth in a fast-paced, innovative startup atmosphere.

As a Digital Marketing Specialist at OneCV.AI, you can expect a compensation range of $25-45 per hour, along with performance-based bonuses tied to traffic and lead generation targets, making your earning potential directly related to your success in driving results.

When creating a lead generation strategy, I start by analyzing our target audience and their needs. Then, I develop various campaigns tailored to interact with potential customers at various stages of the buying journey, utilizing SEO optimization and engaging content. Continuous performance monitoring is key to refining the approach.

I am experienced in multiple digital marketing channels, including SEO, PPC advertising, social media platforms like Facebook and LinkedIn, and content marketing. I believe that leveraging a mix of these channels allows for a comprehensive approach to lead generation.

In my previous role, I managed a paid search campaign that achieved a 30% increase in leads by targeting specific keywords and optimizing ad copies. I continuously analyzed metrics and adjusted the bidding strategy, leading to a successful and profitable return on investment.

I measure the success of my marketing efforts through key performance indicators (KPIs) such as website traffic, lead conversion rates, and overall return on investment. I also use analytics tools to gather insights on customer behavior and campaign effectiveness.

I have extensive experience with SEO, focusing on keyword research, on-page and off-page optimization, and content strategy. I understand that effective SEO leads to higher search visibility, which is crucial for driving organic traffic and generating leads.

Content marketing is central to my lead generation strategy as it helps build credibility, engages the target audience, and drives traffic. By creating high-quality, relevant content that addresses customer pain points, I attract leads and nurture them through the buying journey.

When dealing with underperforming campaigns, I conduct a thorough analysis of the data to identify the issues, whether it’s targeting, messaging, or budget allocation. Based on my findings, I implement changes and continuously monitor the results to improve performance.

I typically use Google Analytics and Adobe Analytics to track campaign performance, monitor user engagement, and understand customer behavior. This data helps me make informed decisions to optimize our digital marketing strategies transparently.

In a remote work environment, I prioritize regular communication through team meetings, project management tools, and shared documents. Building strong relationships with team members promotes collaboration and alignment on marketing objectives.

I stay updated with digital marketing trends by following industry blogs, participating in webinars, engaging in online courses, and networking with professionals. Continuous learning is vital to adapting strategies and maintaining a competitive edge.