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Demand Generation Specialist

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About Adaptive:

Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks, founded by Brian Long and Andrew Jones—proven entrepreneurs behind Attentive (Forbes Cloud 100, $10B+ valuation) and TapCommerce (acquired by Twitter). In April 2025, Adaptive raised $43M, led by a16z and the OpenAI Fund, marking OpenAI's first-ever cybersecurity investment.

As generative AI drives new cyber threats, Adaptive is building the defense layer every organization needs. Our platform combines personalized security training, AI-driven attack simulations, and automated threat triage, all powered by the Adaptive Risk Intelligence Engine to quantify human risk at the individual level. Trusted by top banks, tech companies, and healthcare organizations, we protect teams from emerging threats like deepfakes, smishing, and voice scams. With a solid product foundation and a $200B+ market to transform, we're just getting started.

The Role:

We’re seeking a Demand Generation Specialist—an innovative, driven professional with 2-4 years of experience in consulting, banking, private equity, or venture capital—to uncover and execute breakthrough sales and marketing strategies that accelerate Adaptive’s growth. In this dynamic role, you’ll be empowered to think creatively and act fast, turning high-leverage ideas into scalable initiatives that drive rapid expansion.

Based in one of our offices in New York, San Francisco, or Los Angeles, you’ll work closely with senior leadership and our Sales and Marketing teams to test new ideas, optimize campaigns, and generate impactful growth. In this role, you'll gain hands-on experience and valuable insights into what it takes to build a successful startup from the ground up while working with world class go-to-market leadership known for starting some of the fastest growing companies ever.

What You’ll Do

Develop and Test Sales & Marketing Strategies: Ideate, design, and implement innovative, creative campaigns that target high-impact growth opportunities.
Rapid Execution: Pilot new marketing and sales initiatives—from targeted digital campaigns to innovative email outreach—and iterate quickly based on performance data.
Optimize the Sales Funnel: Identify bottlenecks and opportunities in our marketing and sales funnels, and deploy strategies to enhance lead conversion and customer acquisition.
Cross-Functional Collaboration: Work closely with Sales, Marketing, and Customer Success teams to brainstorm, launch, and refine initiatives that drive demand and scale our business.
Leverage Data Insights: Analyze campaign performance and customer engagement metrics to continuously refine and improve our growth strategies.
Innovate Customer Acquisition: Experiment with account-based marketing, digital outreach, and other creative strategies to attract and retain high-value customers.
Communicate & Report: Regularly share insights, learnings, and recommendations with senior leadership, ensuring transparency and alignment on growth initiatives.

Who You Are

Early-Career Professional: 2-4 years of experience in consulting, banking, private equity, or venture capital with a strong strategic mindset.
Innovative & Agile: You thrive in fast-paced environments, excel at creative problem-solving, and are eager to experiment with new ideas.
Data-Driven: Comfortable using data to inform decisions and optimize strategies, with a keen eye for what drives customer engagement.
Hands-On Operator: Not afraid to get your hands dirty—you're ready to dive in, execute, test, and iterate rapidly.
Collaborative Team Player: An excellent communicator who can work cross-functionally with Sales, Marketing, and Customer Success teams.
Passionate about Growth: Driven by results, with a relentless desire to identify and implement high-leverage ideas that propel the company forward.

What We Offer

High Impact: A unique opportunity to shape the future of Adaptive by driving breakthrough growth through innovative sales and marketing initiatives.
Equity & Growth: Equity in a high-upside, venture-backed business led by seasoned founders.
Comprehensive Benefits: Premium healthcare, vision, and dental coverage.
Culture of Innovation: A fast-paced, collaborative work environment that values creativity, agility, and bold ideas.
Career Development: An environment that rewards strategic thinking and initiative, with ample opportunities for professional growth.

If you’re passionate about pioneering innovative sales and marketing strategies and eager to make a tangible impact at a cutting-edge cybersecurity company, we’d love to hear from you. Join us as our Demand Generation Specialist and help transform Adaptive into a global powerhouse.

What You Should Know About Demand Generation Specialist , Adaptive Security

As a Demand Generation Specialist at Adaptive, you’ll find yourself at the exhilarating crossroads of innovation and technology. Adaptive, a groundbreaking cybersecurity startup led by seasoned entrepreneurs Brian Long and Andrew Jones, is dedicated to combating AI-powered cyber threats. In this role, you can channel your 2-4 years of experience in consulting, banking, or private equity to create and execute dynamic marketing strategies that propel our growth. You’ll dive into developing and testing creative campaigns that not only intrigue potential clients but also effectively showcase our unique platform—which combines personalized security training with advanced AI-driven simulations. The thrill of rapid execution will keep you on your toes as you pilot new initiatives, from digital outreach to data-driven optimizations. Collaboration is key, as you’ll partner with our Sales, Marketing, and Customer Success teams to uncover bottlenecks in the sales funnel and refine our approach to customer acquisition. You’ll emerge from this hands-on role with invaluable insights on building a successful startup, all while working closely with industry leaders known for their impressive track records. At Adaptive, not only will you contribute to launching initiatives that aim to shape the future of cybersecurity, but you’ll also enjoy a culture that rewards creativity and strategic thinking. This isn’t just a job; it’s an opportunity to be part of something monumental. If you’re ready to drive impactful change and help us grow into a global powerhouse, we want to hear from you!

Frequently Asked Questions (FAQs) for Demand Generation Specialist Role at Adaptive Security

What does a Demand Generation Specialist do at Adaptive?

The Demand Generation Specialist at Adaptive is responsible for creating and executing innovative marketing strategies that drive growth. This role involves developing new campaign ideas, executing sales initiatives, optimizing the sales funnel, collaborating closely with various teams, and leveraging data insights to refine marketing tactics.