Growth Marketing Manager

As a Growth Marketing Manager at Adaptive, you'll be responsible for designing and implementing account-based marketing campaigns to engage high-value accounts. Your role will include developing targeted email marketing strategies to nurture leads and optimize conversion rates, managing customer advocacy programs, and planning integrated marketing campaigns across various channels. You'll also analyze data to refine campaigns and collaborate closely with Sales, Product, and Customer Success teams to ensure effective lead generation and engagement.

To apply for the Growth Marketing Manager position at Adaptive, you should have 5–8 years of experience in growth or digital marketing roles within a B2B SaaS environment. Your proficiency in account-based marketing, funnel marketing, and customer marketing is key. Exceptional communication skills, the ability to analyze data and optimize strategies, as well as familiarity with marketing automation tools like HubSpot and Salesforce, are critical for success in this role.

At Adaptive, success for the Growth Marketing Manager is measured through key performance indicators such as lead conversion rates, customer retention, and the effectiveness of account-based marketing campaigns. You'll be expected to leverage data and analytics to continuously optimize strategies and report on ROI for marketing initiatives, ensuring alignment with business objectives.

A typical day for a Growth Marketing Manager at Adaptive involves collaborating with cross-functional teams to strategize and launch marketing campaigns. You might spend time analyzing data from previous campaigns to identify trends, crafting compelling content for targeted audiences, and optimizing your outreach efforts based on A/B testing results. You’ll also engage with Sales and Customer Success teams to share insights and align on strategies that deepen customer engagement and loyalty.

Adaptive stands out as a unique workplace due to its mission-driven approach to cybersecurity and its innovative marketing strategies. As part of a venture-backed startup with a culture of excellence, you'll have the opportunity to make an impactful contribution to a rapidly growing company led by experienced founders. The collaborative environment across offices in New York, San Francisco, and Los Angeles fosters creativity and support, making it a vibrant space for your professional growth.

In answering this question, detail specific account-based marketing campaigns you've developed or executed, including metrics that showcase their success. It's beneficial to mention any tools you used, target audience insights you gathered, and the tailored messaging strategies you implemented.

When discussing a successful campaign, focus on the objectives, strategies employed, and the measurable outcomes. Highlight the context of the campaign, the goals set, and the concrete results achieved, using specific metrics to demonstrate its impact.

Explain your methodology for data analysis, including what tools you use to gather insights, how you interpret data trends, and the impact these analyses have on refining marketing strategies. Mention specific examples where data-driven decisions led to improved campaign results.

In answering this question, discuss how you evaluate the potential impact and feasibility of various initiatives. Talk about any frameworks or criteria you use to prioritize projects and how you align your choices with overall business objectives.

Highlight the importance of cross-functional collaboration in your experience, discussing how you have worked with sales, product, and customer success teams to ensure alignment and cohesion in marketing efforts. Give examples of how this collaboration enhanced the outcome of your initiatives.

Discuss any funnel marketing strategies you've implemented, focusing on your processes for lead nurturing, conversion rate optimization, and any metrics that reflect improvements. Share specific actions you took at various stages of the funnel to guide prospects toward conversion.

Talk about various methods you employ to stay informed—whether it's through industry blogs, webinars, networking, or training. Emphasize your commitment to continuous learning and adapting to new tools and trends that can enhance your marketing effectiveness.

Detail your experience developing different types of marketing content such as emails, blog posts, and landing pages. Showcase your understanding of how content aligns with the audience's journeys and how it supports overall marketing goals.

Demonstrate familiarity with various marketing automation tools by discussing your experience using them to streamline marketing processes, manage campaigns, and analyze performance. Share examples where such tools enhanced efficiency and effectiveness in your marketing efforts.

Discuss specific strategies you've previously implemented or would consider for improving customer retention, such as loyalty programs, personalized marketing, and feedback loops. Mention how you would use data analytics to measure and optimize these initiatives for maximum impact.