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Marketing & Clients Lead, Transportation - Hybrid, US

Company Description

Work with Us. Change the World.

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

AECOM is seeking a Marketing & Clients Lead for our Global Transportation business line. 

This position will offer flexibility for hybrid work schedules (to include a combination of in-office presence and virtual/telecommute) to be based from a variety of locations in the US or Canada.


The Marketing and Clients Lead will support the strategy and business goals of the Global Transportation Business Line and the Enterprise Marketing strategy.  They will develop and implement measurable, client-focused and strategic marketing and marketing communications initiatives and campaigns to support growth and engagement.

They will be an integral part of both the Transportation Business Line leadership team and the Enterprise Strategic Marketing team; and be expected to collaborate extensively within those teams, as well as across a global network of teams, liaising with business development leaders, operations and regional marketing teams

They will be responsible for meeting a series of KPIs, including contributing to the financial success of the Transportation Business Line.

They will demonstrate understanding and experience of brand, marketing strategy development, strategy delivery, business development, CAM, marketing communications and client experience; in support of the pre-positioning and capture of key pursuits.

They will provide a strong client focus, championing the voice of the client by defining, prioritizing and leading the development of insights, strategies and marketing plans aligned with business and marketing goals.

Responsibilities:

  • Leads the development of insights about AECOM, its environment and its clients that impact the Global Business Line, including NPS, Client Listening, bid feedback and the development of trends through the use of Salesforce, Qualtrics, Insight and desk top research.
  • Promotes a strong client focus and leads marketing strategy formulation and implementation.
  • Leads the alignment of the marketing strategy for the  Transportation Business Line, ensuring that plans cover the whole client journey and align with the regional business line plans
  • Working with the CAMs and the Director of Client Experience, leads the development of the desired client experience  to drive loyalty and client advocacy.
  • Uses a deep understanding of clients to influence how AECOM measures the client experience.
  • Supports the transportation business line in delivering activities that enhance satisfaction and experience.
  • Supports the development of brand strategy and articulates desired brand positioning in key transportation sectors.
  • Develops pre-positioning strategies to support the capture of identified key pursuits.
  • Collaborating with the regions, develops targeted, pursuit-driven business-line specific campaigns that prove return on investment.
     

Attributes/skills

  • Self-starter with the ability to work as a positive, energized and adaptable team member
  • Creative thinker with the ability to think outside of the box, bring forward new ideas, and highlight different perspectives
  • Exceptional collaborative influencing skills
  • Highly developed written and oral communication skills, including the ability to present ideas and influence senior leaders.
  • Extremely strong relationship building skills.
  • Demonstrated ability to champion and drive ideas/programs
  • Excellent organizational and time management skills, able to work under pressure and prioritize effectively
  • Able to demonstrate passion, energy and drive, especially in the face of resistance. 

Qualifications

Minimum Requirements

  • BA/BS plus 10 years of relevant marketing experience or demonstrated equivalency of experience and/or education including  2 years of leadership experience.

Preferred Qualifications

  • Formal marketing training or qualification (e.g. CIM).
  • Global organization experience preferable but not essential.
  • Proven experience with brand, marketing strategy (development & delivery), business development, and client account management and marketing communications
  • Experience developing & implementing strategic marketing initiatives and campaigns with a focus on pre-positioning and capture.

Additional Information

  • Relocation assistance is not available for this position.

About AECOM

AECOM is proud to offer comprehensive benefits to meet the diverse needs of our employees. Depending on your employment status, AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absences, voluntary benefits, perks, well-being resources, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan.

AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.

 

Freedom to Grow in a World of Opportunity 

You will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed.

You will help us foster a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients.

AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.

Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.

All your information will be kept confidential according to EEO guidelines.

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Average salary estimate

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What You Should Know About Marketing & Clients Lead, Transportation - Hybrid, US, AECOM

Are you ready to take your marketing career to new heights? AECOM, the world's leading infrastructure consulting firm, is looking for a talented Marketing & Clients Lead for our Global Transportation business in Dallas, TX. In this role, you'll have the exciting opportunity to develop and implement strategic marketing initiatives that not only support our business goals but also resonate with our clients. We're all about creativity and collaboration here, so you'll be an integral part of the Transportation Business Line leadership team, working alongside diverse and dynamic professionals. Enjoy the flexibility of a hybrid work schedule, allowing you to strike the perfect work-life balance while contributing to projects that make a real impact on communities around the globe. Your knack for crafting client-focused campaigns will drive measurable results, and your strong communication skills will ensure that you effectively influence stakeholders and represent our brand. You'll be diving deep into market insights and using your innovative thinking to shape powerful strategies that elevate the client experience and foster loyalty. AECOM values passion, energy, and the ability to adapt, so if you're a self-starter with a flair for marketing strategy development and execution, we want to hear from you! Join us in building a better world through exciting projects that matter. Your dream job might just be a click away at AECOM!

Frequently Asked Questions (FAQs) for Marketing & Clients Lead, Transportation - Hybrid, US Role at AECOM
What are the key responsibilities of the Marketing & Clients Lead at AECOM?

As the Marketing & Clients Lead for AECOM, you'll be responsible for leading the development of client insights and shaping marketing strategies that align with our transportation business goals. You'll collaborate with teams across different regions, ensure alignment of client experiences, and implement client-focused initiatives that drive engagement and growth.

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What qualifications are necessary for the Marketing & Clients Lead position at AECOM?

The ideal candidate for the Marketing & Clients Lead role at AECOM should possess a BA/BS degree alongside a minimum of 10 years of relevant marketing experience. A background in brand and marketing strategy development, as well as leadership experience, is critical. Additional marketing training or qualifications, while preferred, are not mandatory.

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How does AECOM support employees in the Marketing & Clients Lead position?

AECOM offers comprehensive benefits and a supportive work environment to help employees in the Marketing & Clients Lead role thrive. You will have access to flexible hybrid work options, a range of well-being resources, and an environment that champions integrity and creativity in delivering impactful projects.

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What does the work environment look like for a Marketing & Clients Lead at AECOM?

The work environment for the Marketing & Clients Lead at AECOM is dynamic and collaborative, allowing for a mix of in-office and remote work. You'll be part of a team that fosters innovation and values diverse talents, driving transformational outcomes through strategic marketing initiatives in the transportation sector.

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What is the career growth potential for a Marketing & Clients Lead at AECOM?

At AECOM, the Marketing & Clients Lead role offers excellent growth potential, as you will be part of a global organization with a strong focus on professional development. You will have access to industry-leading technology and a wide array of projects that will expand your skills and expertise in marketing and client engagement.

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Common Interview Questions for Marketing & Clients Lead, Transportation - Hybrid, US
How would you evaluate the success of marketing initiatives at AECOM?

To evaluate the success of marketing initiatives at AECOM, I would focus on measurable KPIs, including client engagement levels, return on investment from campaigns, and analysis of client feedback through tools such as NPS and Salesforce insights. Continuous monitoring of these metrics will help refine strategies and ensure alignment with business goals.

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Can you describe your experience with developing marketing strategies for competitive markets?

In my previous roles, I heavily researched competitive landscapes to understand key players and market trends. I developed targeted campaigns that highlighted unique selling propositions and aimed to meet specific client needs, resulting in increased market share and improved brand recognition.

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What strategies would you implement to enhance client engagement in the transportation business line?

To enhance client engagement, I would prioritize personalized communication and tailored marketing efforts that address the specific interests and concerns of transportation clients. Additionally, implementing feedback channels to understand client needs better and creating loyalty programs can help improve the overall client experience.

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How do you ensure alignment between marketing strategies and overall business development efforts?

I ensure alignment by collaborating closely with business development teams and integrating feedback into my marketing strategies. Regular communication and joint planning sessions can facilitate a cohesive approach, ensuring that marketing initiatives support business goals, particularly in strategic pursuits.

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What role does data analysis play in your marketing decisions?

Data analysis plays a pivotal role in making informed marketing decisions. By analyzing client data, market trends, and campaign performance metrics, I can make strategic adjustments to enhance effectiveness, refine targeting, and ultimately drive better results for AECOM.

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Describe a time you successfully led a marketing initiative. What was the outcome?

In my previous position, I led a marketing campaign to launch a new service offering. By collaborating with cross-functional teams and leveraging targeted digital marketing strategies, we achieved a 30% increase in service inquiries within the first quarter, showcasing the impact of strong marketing leadership.

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How would you prioritize initiatives in a fast-paced work environment?

In a fast-paced work environment, I prioritize initiatives by assessing their impact on business goals and client needs. Using project management tools and techniques, I categorize tasks based on urgency and importance to ensure that critical projects are executed effectively within deadlines.

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What approach do you take to foster collaboration within teams?

To foster collaboration, I promote open communication and encourage team members to share ideas and feedback. Utilizing collaborative tools and regular check-ins can enhance teamwork, allowing us to leverage each person's strengths for more effective marketing solutions.

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How do you maintain brand consistency across various marketing channels?

Maintaining brand consistency involves creating comprehensive branding guidelines that outline tone, style, and messaging. Regular audits of marketing materials across different channels ensure adherence to these standards, allowing AECOM to present a cohesive brand image to clients.

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What do you consider to be the most important skills for a Marketing & Clients Lead at AECOM?

The most important skills for a Marketing & Clients Lead at AECOM include exceptional communication, strategic thinking, and relationship-building abilities. A successful candidate should also be adept at analyzing market data and have a proven ability to influence stakeholders to drive client engagement effectively.

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As the world’s trusted infrastructure consulting firm, we’re committed to managing our business with the utmost responsibility and to always strive for better – whether by reducing emissions, creating social value or diversifying our senior leader...

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Full-time, hybrid
DATE POSTED
December 21, 2024

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