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Associate Product Marketing Manager

Company Description

Who We Are:

Interested in joining our team?  Here is some more information about us!  Momentus provides industry-leading event and venue management software to customers in over 50 countries around the world, serving thousands of customers that power millions of events.  In the age of digital transformation, our comprehensive platform offers event professionals leading-edge SaaS technology that provides a 360 view of their business, allowing them to cut costs, save time, and increase revenue. Momentus is used for top shows from across the world, famous museums, global convention centers, performing arts venues, professional sports arenas, and other unique events.  Our client list includes ExCel London, Manchester United, Museum of Contemporary Art Australia, Omanexpo, the China National Convention Center, the Porsche Experience Center in Germany and the Sydney Opera House.

Working @ Momentus:

Surround yourself with highly motivated co-workers that push you to be your best each day. Momentus offers the career opportunities and fast-paced, exciting environment of a growth company where you can make a direct impact on our product and customers.

Job Description

The Associate Product Marketing Manager will drive go-to-market strategies, product positioning and messaging to ensure the success of Momentus venue and event management platforms. You’ll be at the intersection of product, sales, and marketing, playing a pivotal role in driving customer acquisition, upsell campaigns and retention.

Key Responsibilities

Market Research and Insights

  • Collaborate with teammates to conduct market research, segment the market and understand customer pain points, goals, challenges, buyer personas, industry trends, and competitive landscape and develop Ideal Customer Profiles (ICPs).
  • Identify opportunities to differentiate our software and meet customer pain points.

Positioning and Messaging

  • Develop clear, compelling product positioning and articulate our value proposition to target personas – event managers, operations, sales and finance teams at world-class venues.
  • Collaborate with the marketing team to produce infographics, videos, customer success stories, webinars, blog posts and sales enablement tools.
  • Develop engaging website content that improves lead generation.

Go-to-Market Strategy

  • Lead product launches, ensuring cross-functional alignment across product, sales, solution engineering, services, RevOps and marketing teams.
  • Define and execute go-to-market plans for new features and product updates.
  • Create compelling campaigns to prospects and customers that drive adoption and engagement.

Sales Enablement

  • Provide the sales team with resources to effectively communicate product value – pitch decks, sell sheets, infographics, videos and battlecards.
  • Train sales teams on product positioning and differentiation strategies.
  • Ability to organize sales enablement resources (SharePoint, Brandfolder, etc.).

Performance Analysis

  • Track and analyze key metrics to measure the success of marketing initiatives.
  • Use data insights to iterate on strategies and inform future campaigns.

Qualifications

  • 5+ years of product marketing experience in B2B SaaS.
  • Excellent written and storytelling skills. We serve the live entertainment industry and want to engage our audience with compelling stories!
  • Proven experience with go-to-market strategies and product launches.
  • Strong understanding of customer segmentation and buyer personas.
  • Proficiency in HubSpot and analytics platforms.
  • Ability to thrive in a very fast-paced, collaborative environment.

Preferred Skills

  • Experience working in the event management or venue operations industry is a plus.
  • Passion for live events.

Additional Information

Join our dynamic team and enjoy benefits that truly empower you:

🌟 Exceptional 401k Match: We've got your financial future covered. Enjoy an 80% match of the first 10% deferral up to 8K.

🌞 Unlimited Time Off: Rest and recharge on your terms. While there's no limit, we recommend a minimum of 15 days off because your well-being matters.

👪 Paid Parental Leave: Celebrate life's milestones and bond with your new bundles of joy. We're there for you during those precious moments.

👚 No Dress Code: Smart, independent people like you choose what they wear.

🌐 Flexible Career: We believe in work that works for you. Get the job done where and when you work best. It's about winning at life by loving your job.

🎟️ Two tickets valued up to $500 to attend events hosted by our valued customers, fostering strong relationships and industry connections.

👟 CEO Impact Award: Recognizing our employees' dedication to our values with a custom pair of shoes as a token of appreciation for their commitment.

 📚 Professional Development: Unlock unlimited training opportunities through LinkedIn Learning to sharpen your skills and advance your career.

🚀 Love Your Job, Win at Life: When you love what you do, every day feels like a victory. Join us and embrace a career that's worth celebrating.

*All your information will be kept confidential according to EEO guidelines.

At Momentus, we cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results. 

At Momentus, we cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results. 

Momentus is an equal opportunity employer and does not discriminate based on race, religion, national origin, age, sex, gender identity, disability, sexual orientation, marital status, or any other basis protected by law

Average salary estimate

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What You Should Know About Associate Product Marketing Manager, Momentus Technologies

Are you ready to jump into a dynamic role as an Associate Product Marketing Manager at Momentus? Located in the vibrant city of Washington, DC, this is your chance to make a real impact in an innovative company that provides cutting-edge event and venue management software across the globe. At Momentus, we're all about transforming the event industry, serving clients like the iconic Sydney Opera House and Manchester United. In this role, you will be at the heart of our marketing efforts, working closely with our product, sales, and marketing teams to drive go-to-market strategies and messaging for our exceptional platform. You’ll leverage your skills to conduct market research, craft compelling product positioning, and develop engaging content that resonates with our target personas, from event managers to finance teams. You'll also lead product launches and create campaigns designed to enhance customer acquisition and retention. We're looking for someone who loves the fast-paced world of B2B SaaS and has a knack for storytelling – after all, our mission is to connect with our audience through powerful narratives. At Momentus, you can enjoy a flexible career, unlimited time off, and fantastic benefits, including professional development opportunities that allow you to grow and thrive. If you’re passionate about live events and are excited about shaping the future of our product marketing strategies, we want to hear from you!

Frequently Asked Questions (FAQs) for Associate Product Marketing Manager Role at Momentus Technologies
What are the main responsibilities of an Associate Product Marketing Manager at Momentus?

As an Associate Product Marketing Manager at Momentus, your key responsibilities include driving go-to-market strategies, developing product positioning and messaging, conducting market research, and leading product launches. You'll collaborate with various teams to create compelling marketing content and sales enablement resources that effectively communicate our product’s value to target personas.

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What qualifications are needed for the Associate Product Marketing Manager position at Momentus?

To be considered for the Associate Product Marketing Manager role at Momentus, candidates should have at least 5 years of product marketing experience in B2B SaaS environments. The ability to craft engaging stories and a strong grasp of customer segmentation and buyer personas are essential. Proficiency in tools like HubSpot and analytics platforms is also preferred.

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How does Momentus define the ideal candidate for the Associate Product Marketing Manager role?

Momentus seeks a candidate who is not only experienced but also passionate about the live events industry. The ideal Associate Product Marketing Manager should thrive in fast-paced environments, demonstrate strong collaboration skills, and possess a proven track record in go-to-market strategies and product launches.

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What kind of professional development opportunities does Momentus offer for Associate Product Marketing Managers?

Momentus is committed to the growth of its employees and offers unlimited training opportunities through platforms like LinkedIn Learning. This enables Associate Product Marketing Managers to continuously sharpen their skills and advance their careers in a supportive environment.

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What unique benefits does Momentus provide for its employees?

Momentus provides a range of exceptional benefits, including an 80% 401k match, unlimited time off, paid parental leave, and even tickets to events. This holistic approach to employee well-being ensures a balanced work-life experience while rewarding dedication and performance.

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Common Interview Questions for Associate Product Marketing Manager
Can you describe your experience with go-to-market strategies as an Associate Product Marketing Manager?

Highlight specific campaigns you've led, discuss the research you conducted, and how you ensured alignment across teams during product launches. Show your ability to create impactful marketing strategies that have driven customer engagement and acquisition.

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What methods do you use to understand customer pain points and market trends?

Discuss a variety of methodologies, such as surveys, interviews, and competitive analysis. Provide examples where your insights directly influenced product positioning or marketing strategies at your previous roles.

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How do you create compelling product messaging for different target personas?

Explain your process for identifying target personas and developing tailored messaging. Share examples from past experiences where your messaging led to successful campaigns or product launches.

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What does effective sales enablement look like to you?

Define sales enablement in terms of providing sales teams with resources like messaging, training, and tools. Give examples of how you have previously supported sales teams in effectively communicating product value.

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Tell me about a successful product launch you have managed.

Walk the interviewer through your role in organizing the launch, the strategies you employed, how you collaborated with various teams, and metrics that demonstrate the success of that product launch.

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How do you track and measure the success of your marketing initiatives?

Discuss the key performance indicators you focus on, such as conversion rates, customer acquisition costs, and engagement metrics. Give examples of how you’ve used data to iterate and improve marketing strategies.

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What tools and platforms do you prefer for analytics and marketing automation?

Name tools you are proficient in, like HubSpot or Google Analytics, and briefly explain how you've used them to optimize marketing campaigns and track performance.

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How do you handle tight deadlines in a fast-paced environment?

Share a personal strategy or method you use to prioritize tasks. Discuss how you maintain quality while meeting deadlines and any examples of past situations where you successfully managed pressure.

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Can you give an example of a campaign you created that significantly impacted customer engagement?

Provide specific metrics to demonstrate the impact of your campaign, such as increased leads or sales conversions, and discuss the creative approach you took to engage customers effectively.

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What are your key strengths as an Associate Product Marketing Manager?

Identify strengths such as analytical thinking, creativity, and communication skills. Relate them to how they’ve helped you deliver value in your previous positions, especially in product marketing roles.

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Founded in 2017, Momentus is a commercial space company developing in-space infrastructure services, including in-space transportation, hosted payloads and in-orbit services. The company is based Venice, California.

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Full-time, remote
DATE POSTED
December 20, 2024

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