Senior Product Marketing Analyst

At Airtm, the Senior Product Marketing Analyst will focus on market and product research, analyze customer behavior, and develop robust marketing strategies for B2B and B2C products. Responsibilities include leading product initiatives, crafting tailored marketing plans, analyzing data to enhance campaign effectiveness, and ensuring brand consistency across all channels.

To be considered for the Senior Product Marketing Analyst role at Airtm, candidates should have 3+ years of experience in marketing or strategy, advanced spreadsheet and presentation skills, and demonstrated analytical abilities. Familiarity with SQL is preferable, along with a curiosity about the financial industry and fluency in both Spanish and English.

At Airtm, the supportive environment fosters professional growth through continuous learning opportunities, collaborative projects, and exposure to cross-functional teams. The dynamic start-up culture encourages autonomy and innovation, allowing the Senior Product Marketing Analyst to develop valuable skills and advance their career.

The Senior Product Marketing Analyst at Airtm will primarily utilize advanced spreadsheet software for data analysis, SQL for database querying, and various marketing platforms for content creation and campaign management. Familiarity with tools for customer insights and performance tracking is also beneficial.

A Senior Product Marketing Analyst at Airtm plays a crucial role in shaping the marketing direction of both B2B and B2C products by analyzing market trends, identifying opportunities, and implementing data-driven strategies. Their insights directly influence customer engagement and drive overall business growth.

In answering this question, focus on specific examples where you've leveraged data to drive marketing decisions. Discuss tools and methods you’ve used for analysis and how this impacted campaign performance, demonstrating your analytical prowess in a marketing context.

Share your systematic approach to conducting market research, including methodologies you use to gather customer insights and competitive analysis. Elaborate on the importance of understanding market trends to inform product positioning and messaging.

Outline specific strategies that have successfully increased user engagement. Discuss the frameworks you followed, types of campaigns you executed, and how you measured their effectiveness in promoting user interaction with the product.

Discuss how you identify and define customer segments based on demographic, psychographic, and behavioral factors. Provide insights into how you tailor marketing messages for different segments to maximize engagement and conversion.

Emphasize the significance of collaboration with teams such as sales, growth, and product development. Share experiences that showcase how you’ve worked with cross-functional teams to develop cohesive marketing strategies and achieve common goals.

Discuss your methods for maintaining brand consistency, such as creating style guides or using collaborative tools to ensure all team members are aligned with messaging. Highlight the importance of a unified brand voice in enhancing customer recognition.

Provide a detailed overview of a particular campaign, outlining your role, the strategies you implemented, and the results achieved. Discuss metrics that demonstrate the success of the campaign and what you learned from it.

Discuss the various KPIs that are crucial for evaluating marketing success, such as conversion rates, customer acquisition costs, and engagement metrics. Describe why these indicators are important and how you use them to refine marketing strategies.

Talk about how you’ve successfully incorporated customer feedback into product development or marketing strategies. Highlight the processes you used to gather feedback and the changes made based on that information, showcasing a results-oriented approach.

When answering, connect your personal and professional interests to the mission of Airtm. Highlight your passion for financial inclusion and express how your skills and expertise align with the company's goals of empowering individuals through innovative financial solutions.