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Marketing Lead

Allium makes blockchain data accurate, simple and fast

Blockchain data is hard, messy, and chaotic

When we started out in late 2021 our thesis was simple - blockchain data, despite it being public and free, was difficult to understand, clunky to access and troublesome to maintain. Answering a simple question like “Who are the biggest Ethereum token holders over time?” requires an engineering team to run their own RPC nodes, ingest the full history of the blockchain, clean the data, transform the data and finally summon a wizard to cast a complex SQL query.

Accessing data is hard because blockchains are optimized for Writes and not Reads

Why is it so hard? Blockchains have historically been optimized for Writes (getting data onto the blockchain) and less for Reads (getting data OUT of the blockchain). This is because optimization efforts were focused on increasing transaction throughput and building fault tolerant and scalable consensus algorithms. This neglect makes it hard to get data out efficiently and reliably at scale.

Parsing and interpreting blockchain data requires both deep domain expertise and data manipulation

To quote Tim Roughgarden, Columbia Professor, “Blockchains are (virtual) computers, not databases.”  They are Turing machines that support general computations, and anyone can write and deploy their own smart contract for their own use case. This nearly infinite number of use cases leads to the fragmentation of data schemas for different purposes. Standardizing these schemas requires deep domain expertise to turn esoteric technical outputs into clear information for specific concepts like tokens, NFTs, stablecoins and DEXs.

Allium abstracts the complexity with a simple way to query blockchain data

Allium tames the chaos by ingesting, sanitizing, and standardizing all this data. As of this post, the data we’ve archived across 40+ blockchains is in the petabytes and growing exponentially.

Google and Bloomberg had to organize the world's public financial and webpage data, Allium is on a mission to do the same for blockchain data

This is one of the rare times in history where indexing a giant public dataset is sorely needed by all - similar to what Bloomberg did for financial data and what Google organized for public webpage data. With this indexed data, we are fortunate to support trailblazers in this industry and play some role the industry’s most exciting trends:

About our customers

We serve 2 groups of customers today with the same data but different platform. Analysts who need to answer data questions about the blockchain (think BI) and Engineers who need highly reliable data queryable in near realtime (think Application backends). Our customers include the biggest institutions Visa, Stripe, Grayscale and also the biggest crypto companies such as Phantom, Uniswap. Allium is one of the unique companies in the industry that bridge blockchain and non blockchain worlds.

Past Work We've Done


Essence of the Role

  • Lead Allium's marketing, communications, events, and content strategy to reach potential customers at scale across fintech, tradfi, crypto exchanges, crypto startups, protocols

  • Manage communications, partnerships, & engagement channels across websites, social media, newsletters, blog posts, news & research reports, data dashboards, in-person events, and more

  • Design & execute marketing campaigns and outreach including tracking, measuring, & reporting on campaign performance

  • Collaborate with engineers / analysts, design, product, and growth team members to develop and distribute relevant & insightful content

  • Develop Allium's brand presence, awareness, & reputation across each of our customer segments - including building & nurturing the Allium community

  • Master Allium's data schemas and solutions to effectively engage potential customers

About the Role

  • 5+ years of technical marketing, content, or client-facing research experience

  • A strong track record of over performance

  • Keen sense of smell to seek out customers that can save time and money with our solution

  • Work with engineers and analysts collaboratively to create content & reach customers at scale

  • Building marketing plans and executing them to plan

  • Passion working with both crypto companies and financial institutions

  • Proficiency in technical products, data products, and APIs

  • Sherlock & Enola Holmes level of curiosity to find peculiarities in the data and help the industry redefine the narratives. (e.g. We have helped Brevan Howard Digital and Nic Carter with their industry-defining Stablecoin Reports)

  • Good enough understanding of Blockchain, Digital Assets, NFTs, DEXs, and Smart Contracts to effectively communicate with potential customers and create engaging, insightful content

Don't take our word for it, what our customers say about us (https://www.allium.so/blog#love)

What some ~cool people have to say about us:

Ok.. now for some tough love, here are the values we strive for at Allium:

  • Pro Athlete Mindset - Consistency. Day in and day out, in pursuit of excellence. A win yesterday does not guarantee (or even imply!) a win tomorrow. I hope anyone who supports a failing sports team will feel the pain (cough Man United fans) of inconsistency

  • Figure It Out & Extreme Ownership - Every day is unexplored territory. There are new engineering frameworks, new legal docs, new compliance, new sales, new regulations, and new operational procedures every single day. If you don’t know it, learn it. If you can’t learn it, find someone or a product that does it. If you can’t find someone, find someone who can find someone.

  • High Agency - (One of) the highest commonality between all successful people is their responsiveness, most successful billionaire CEOs still reply to emails within minutes (within working hours). And when you reply, respond fast with effective solutions - and even better, resolutions. If you’re looking for a superpower, you can’t go wrong with responsiveness. Well of course this doesn't make sense when you're an engineer coding in flow, but in general high agency of problem solving gets one very far in life

  • Leading from the Front - No one is going to listen (and adopt) your suggestion unless you lead by example. It’s one thing to say We need to do XYZ this better & it’s another thing to build an MVP and say “This is the way we should do things”. The proof of work and momentum goes a long way.

  • Strong Opinions On the Future (loosely held) It is okay to be wrong, but what is not okay is not to have an idea of how a better future should be. Alliumites take pride in trying to improving everything about the company all the time.

  • Sense of (allium) business smell - There are number of folks who live to eat at Allium, but the Allium smell we are talking about is that we love folks who naturally want to know why and how the work they are doing builds leverage for their teammates and also relates to the business goals

About the team

We invite people of all backgrounds (https://www.allium.so/about). We have engineers who learnt coding much later in life, who learnt coding on the side, we have engineers who are still in school and we also have engineers who went to the top schools (CMU, Stanford, UIUC, UPenn, Oxford, NUS, Cornell), all are welcome if one comes in with a curious mind and an infectious work ethic.

Administrative Benefits

Medical, Dental, Vision, Life and AD&D insurance - US folks get 100% coverage for Gold plans, 80% for dependents

Note: The sun never sets on Allium - we hire from any geographical location as long as you are willing to overlap 2 hours overlap on NYC mornings Mon-Thurs from 10am-12pm ET. We have people based in New York, Seattle, Singapore and Australia

All applicants have to answer this pop quiz: "What is an Allium? What is your favorite Allium?". Bonus points for the right pronunciation.

Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Marketing Lead, Allium

Allium is on the lookout for a Marketing Lead to join our dynamic team in New York! As a pivotal player in our innovative tech company, you will spearhead our marketing, communications, events, and content strategies, aiming to engage potential customers across fintech, crypto exchanges, and startups. Your creative prowess will shine through as you design and execute impactful marketing campaigns while tracking and analyzing the performance to drive continuous improvement. Collaborating closely with engineers and analysts, you'll develop insightful content that resonates with our diverse audience and elevates Allium's brand presence. A true passion for the blockchain space, coupled with strong technical knowledge and a talent for connecting with our customers, is essential for this role. You'll be instrumental in transforming how we communicate our complex data solutions into clear, engaging narratives that capture interest and inspire action. This is an incredible opportunity to advance your career while making a significant impact in an exciting industry. If you are ready to take ownership, demonstrate high agency, and lead from the front, Allium is the place for you!

Frequently Asked Questions (FAQs) for Marketing Lead Role at Allium
What are the responsibilities of the Marketing Lead at Allium?

The Marketing Lead at Allium will oversee marketing strategies, manage communications across platforms, and design impactful campaigns to enhance brand visibility. This includes collaborating with various teams to craft insightful content that appeals to potential customers in the blockchain and fintech sectors.

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What qualifications do I need to apply for the Marketing Lead position at Allium?

To qualify for the Marketing Lead role at Allium, candidates should have at least 5 years of experience in technical marketing or client-facing roles. A strong track record of performance, coupled with a passion for blockchain and technical products, is essential for excelling in this position.

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How does the Marketing Lead contribute to Allium's mission?

The Marketing Lead plays a crucial role in advancing Allium's mission by transforming complex blockchain data into understandable narratives. This helps attract customers who benefit from our innovative solutions, thereby contributing to the growth and reputation of Allium in the blockchain space.

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What type of environment can I expect working as a Marketing Lead at Allium?

At Allium, you can expect a fast-paced, supportive and innovative environment. We are a team that thrives on curiosity and collaboration, welcoming team members from diverse backgrounds to contribute to our common goals and aspirations.

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What is Allium's approach to marketing in the blockchain industry?

Allium takes a holistic approach to marketing by integrating deep domain expertise with a focus on clarity and accessibility. We engage potential customers through targeted campaigns, innovative content, and establishing meaningful partnerships across the blockchain and traditional finance landscapes.

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What skills are important for a Marketing Lead at Allium?

The ideal Marketing Lead at Allium should possess strong technical marketing skills, experience in data-driven strategies, and an understanding of blockchain technologies. Excellent communication, leadership abilities, and a knack for building relationships across diverse sectors are also vital.

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How does Allium support professional growth for the Marketing Lead?

Allium believes in cultivating talent and encourages professional growth through ongoing learning and development opportunities. As a Marketing Lead, you’ll be empowered to innovate, experiment, and refine your skills in a supportive environment while working alongside industry leaders.

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Common Interview Questions for Marketing Lead
How do you plan and execute effective marketing campaigns as a Marketing Lead?

To plan and execute effective marketing campaigns, it’s essential to start with comprehensive market research. Understanding the target audience's needs will inform campaign goals. Collaborating with cross-functional teams to align messaging and utilizing analytics for tracking performance ensures that the campaigns remain focused and impactful.

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Can you describe your experience with marketing in the blockchain sector?

In the blockchain sector, my experience involves developing marketing strategies that convey technical information clearly to a non-technical audience. I focus on creating educational content while leveraging social media and partnerships to enhance brand awareness and drive community engagement in this rapidly evolving space.

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What metrics do you use to measure the success of marketing campaigns?

I typically measure the success of marketing campaigns using key performance indicators such as conversion rates, engagement levels, customer acquisition cost, and return on investment. Additionally, tracking qualitative feedback from customers helps to understand their perception and enhance future strategies.

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How do you keep up with trends in digital marketing and blockchain?

I stay updated with trends in digital marketing and blockchain through continuous learning, attending industry conferences, and following thought leaders across relevant social media platforms. Engaging in community forums and reading industry-related publications allows me to remain competitive and innovative.

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How do you handle challenges and stay motivated in a fast-paced industry like blockchain?

Handling challenges in the blockchain industry requires a proactive mindset and the ability to adapt quickly. I stay motivated by setting clear goals and focusing on continuous learning. Collaborating with my team to troubleshoot issues and celebrating small victories also keeps morale high.

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Describe a time you successfully collaborated with other departments.

In my previous role, I worked closely with the product and engineering teams to launch a new data management tool. By facilitating regular meetings and ensuring open communication, we aligned our marketing strategies with product features, resulting in a successful launch and increased user engagement.

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What strategies would you implement to engage Allium's target audience?

I would implement a multi-faceted approach, including educational webinars, targeted social media campaigns, and strategic partnerships with industry influencers. Additionally, creating valuable content such as case studies and whitepapers would position Allium as a thought leader in the blockchain space.

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How do you reconcile the need for technical knowledge with marketing expertise?

Reconciling technical knowledge with marketing expertise involves continuous learning. I engage closely with engineers and analysts to understand their insights, which enables me to communicate effectively. This combination helps me create relatable content that accurately reflects our products’ capabilities.

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What role does data play in your marketing decision-making process?

Data is paramount in my marketing decision-making process. I utilize analytics tools to gather insights on customer behavior, campaign performance, and market trends. This data-driven approach allows me to make informed decisions and refine strategies for better outcomes.

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How would you describe your leadership style as a Marketing Lead?

My leadership style is collaborative and inclusive. I believe in empowering team members by fostering an environment where ideas can flourish. I encourage open feedback and aim to be approachable, ensuring that every voice is heard and valued in the decision-making process.

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Allium's team is made up of seasoned and experienced people who make use of their varied skills to offer you products that enable our clients to build innovative attractive, safe, and problem-free balconies. Their expertise has made Allium a leade...

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Full-time, hybrid
DATE POSTED
November 28, 2024

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