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Marketing Lead

Allium makes blockchain data accurate, simple and fast

Blockchain data is hard, messy, and chaotic

When we started out in late 2021 our thesis was simple - blockchain data, despite it being public and free, was difficult to understand, clunky to access and troublesome to maintain. Answering a simple question like “Who are the biggest Ethereum token holders over time?” requires an engineering team to run their own RPC nodes, ingest the full history of the blockchain, clean the data, transform the data and finally summon a wizard to cast a complex SQL query.

Accessing data is hard because blockchains are optimized for Writes and not Reads

Why is it so hard? Blockchains have historically been optimized for Writes (getting data onto the blockchain) and less for Reads (getting data OUT of the blockchain). This is because optimization efforts were focused on increasing transaction throughput and building fault tolerant and scalable consensus algorithms. This neglect makes it hard to get data out efficiently and reliably at scale.

Parsing and interpreting blockchain data requires both deep domain expertise and data manipulation

To quote Tim Roughgarden, Columbia Professor, “Blockchains are (virtual) computers, not databases.”  They are Turing machines that support general computations, and anyone can write and deploy their own smart contract for their own use case. This nearly infinite number of use cases leads to the fragmentation of data schemas for different purposes. Standardizing these schemas requires deep domain expertise to turn esoteric technical outputs into clear information for specific concepts like tokens, NFTs, stablecoins and DEXs.

Allium abstracts the complexity with a simple way to query blockchain data

Allium tames the chaos by ingesting, sanitizing, and standardizing all this data. As of this post, the data we’ve archived across 40+ blockchains is in the petabytes and growing exponentially.

Google and Bloomberg had to organize the world's public financial and webpage data, Allium is on a mission to do the same for blockchain data

This is one of the rare times in history where indexing a giant public dataset is sorely needed by all - similar to what Bloomberg did for financial data and what Google organized for public webpage data. With this indexed data, we are fortunate to support trailblazers in this industry and play some role the industry’s most exciting trends:

About our customers

We serve 2 groups of customers today with the same data but different platform. Analysts who need to answer data questions about the blockchain (think BI) and Engineers who need highly reliable data queryable in near realtime (think Application backends). Our customers include the biggest institutions Visa, Stripe, Grayscale and also the biggest crypto companies such as Phantom, Uniswap. Allium is one of the unique companies in the industry that bridge blockchain and non blockchain worlds.

Past Work We've Done


Essence of the Role

  • Lead Allium's marketing, communications, events, and content strategy to reach potential customers at scale across fintech, tradfi, crypto exchanges, crypto startups, protocols

  • Manage communications, partnerships, & engagement channels across websites, social media, newsletters, blog posts, news & research reports, data dashboards, in-person events, and more

  • Design & execute marketing campaigns and outreach including tracking, measuring, & reporting on campaign performance

  • Collaborate with engineers / analysts, design, product, and growth team members to develop and distribute relevant & insightful content

  • Develop Allium's brand presence, awareness, & reputation across each of our customer segments - including building & nurturing the Allium community

  • Master Allium's data schemas and solutions to effectively engage potential customers

About the Role

  • 5+ years of technical marketing, content, or client-facing research experience

  • A strong track record of over performance

  • Keen sense of smell to seek out customers that can save time and money with our solution

  • Work with engineers and analysts collaboratively to create content & reach customers at scale

  • Building marketing plans and executing them to plan

  • Passion working with both crypto companies and financial institutions

  • Proficiency in technical products, data products, and APIs

  • Sherlock & Enola Holmes level of curiosity to find peculiarities in the data and help the industry redefine the narratives. (e.g. We have helped Brevan Howard Digital and Nic Carter with their industry-defining Stablecoin Reports)

  • Good enough understanding of Blockchain, Digital Assets, NFTs, DEXs, and Smart Contracts to effectively communicate with potential customers and create engaging, insightful content

Don't take our word for it, what our customers say about us (https://www.allium.so/blog#love)

What some ~cool people have to say about us:

Ok.. now for some tough love, here are the values we strive for at Allium:

  • Pro Athlete Mindset - Consistency. Day in and day out, in pursuit of excellence. A win yesterday does not guarantee (or even imply!) a win tomorrow. I hope anyone who supports a failing sports team will feel the pain (cough Man United fans) of inconsistency

  • Figure It Out & Extreme Ownership - Every day is unexplored territory. There are new engineering frameworks, new legal docs, new compliance, new sales, new regulations, and new operational procedures every single day. If you don’t know it, learn it. If you can’t learn it, find someone or a product that does it. If you can’t find someone, find someone who can find someone.

  • High Agency - (One of) the highest commonality between all successful people is their responsiveness, most successful billionaire CEOs still reply to emails within minutes (within working hours). And when you reply, respond fast with effective solutions - and even better, resolutions. If you’re looking for a superpower, you can’t go wrong with responsiveness. Well of course this doesn't make sense when you're an engineer coding in flow, but in general high agency of problem solving gets one very far in life

  • Leading from the Front - No one is going to listen (and adopt) your suggestion unless you lead by example. It’s one thing to say We need to do XYZ this better & it’s another thing to build an MVP and say “This is the way we should do things”. The proof of work and momentum goes a long way.

  • Strong Opinions On the Future (loosely held) It is okay to be wrong, but what is not okay is not to have an idea of how a better future should be. Alliumites take pride in trying to improving everything about the company all the time.

  • Sense of (allium) business smell - There are number of folks who live to eat at Allium, but the Allium smell we are talking about is that we love folks who naturally want to know why and how the work they are doing builds leverage for their teammates and also relates to the business goals

About the team

We invite people of all backgrounds (https://www.allium.so/about). We have engineers who learnt coding much later in life, who learnt coding on the side, we have engineers who are still in school and we also have engineers who went to the top schools (CMU, Stanford, UIUC, UPenn, Oxford, NUS, Cornell), all are welcome if one comes in with a curious mind and an infectious work ethic.

Administrative Benefits

Medical, Dental, Vision, Life and AD&D insurance - US folks get 100% coverage for Gold plans, 80% for dependents

Note: The sun never sets on Allium - we hire from any geographical location as long as you are willing to overlap 2 hours overlap on NYC mornings Mon-Thurs from 10am-12pm ET. We have people based in New York, Seattle, Singapore and Australia

All applicants have to answer this pop quiz: "What is an Allium? What is your favorite Allium?". Bonus points for the right pronunciation.

Average salary estimate

$135000 / YEARLY (est.)
min
max
$120000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Lead, Allium

Are you ready to take charge as a Marketing Lead at Allium and drive our innovative approach to blockchain data? Located in the vibrant city of New York, this role is perfect for someone passionate about transforming complex information into engaging content that resonates with both fintech and crypto audiences. At Allium, we’re committed to simplifying blockchain data and making it accessible to everyone—from large institutions like Visa and Stripe to burgeoning startups in the crypto space. Your responsibilities will include leading our marketing strategy, managing communication across various platforms, and crafting compelling campaigns that spotlight our unique offerings. You’ll work collaboratively with engineers and analysts to produce insightful content that illustrates how our solutions save both time and money for our customers. If you have a knack for developing brand presence and a love for the blockchain ecosystem, we can’t wait for you to help nurture our Allium community. Join us on this exciting journey to redefine the narratives in blockchain data and make a meaningful impact in the industry!

Frequently Asked Questions (FAQs) for Marketing Lead Role at Allium
What skills are essential for the Marketing Lead position at Allium?

The Marketing Lead position at Allium requires a blend of technical marketing expertise, strong analytical skills, and a deep understanding of the blockchain ecosystem. Candidates should have 5+ years in content creation, client-facing research, and campaign management. Experience working with both crypto companies and financial institutions is crucial, and familiarity with data products will also help you collaborate effectively with our engineering and analytics teams.

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What is the career growth potential for a Marketing Lead at Allium?

At Allium, the Marketing Lead role offers substantial growth potential. As you spearhead campaign initiatives and bolster our brand reputation, you can advance your career by taking on larger projects or even leading new teams. Our dynamic work environment encourages innovation and creative thinking, making it an excellent place to expand your skill set and evolve your career in the blockchain data sector.

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How does Allium support work-life balance for its Marketing Lead?

Allium is committed to fostering a healthy work-life balance, especially for our Marketing Lead. We offer flexible working hours, allowing you to manage your schedule around our core overlap from 10 am to 12 pm ET. Additionally, our fully remote structure means you can work from anywhere while still being connected with a tight-knit team dedicated to achieving our mission in the blockchain space.

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What does a typical day look like for a Marketing Lead at Allium?

A typical day for a Marketing Lead at Allium includes strategizing and executing marketing campaigns, analyzing performance metrics, and collaborating with cross-functional teams. You’ll engage in content creation, manage communications through various channels, and explore innovative methods to interact with our audience. No two days are the same, and you'll constantly adapt to the ever-evolving blockchain landscape.

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What kind of projects will the Marketing Lead work on at Allium?

The Marketing Lead at Allium will work on a wide range of projects aimed at enhancing our brand visibility and market penetration. This includes developing marketing campaigns tailored to specific customer segments, managing partnerships, drafting newsletters, and creating insightful reports that showcase how our blockchain data solutions solve real-world problems. Each project will showcase innovative strategies that drive engagement and convey Allium's mission.

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What sets Allium apart from other companies in blockchain data?

Allium stands out in the blockchain data industry by transforming chaotic data into clear, understandable insights. Unlike other firms, we focus on making complex blockchain information accessible to analysts and engineers alike, which has allowed us to work with notable clients such as Visa and Grayscale. Our commitment to collaboration, innovation, and community building reinforces our position as a leader in simplifying the blockchain experience.

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What kind of culture can I expect as a Marketing Lead at Allium?

As a Marketing Lead at Allium, you can expect a dynamic and inclusive culture characterized by curiosity, responsiveness, and a deep appreciation for collaboration. Our team values a pro-athlete mindset, encouraging consistency and excellence in every effort. You’ll find yourself surrounded by talented individuals who are eager to support one another in making impactful contributions to our mission and the blockchain industry.

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Common Interview Questions for Marketing Lead
How do you approach creating a content strategy for a complex product like blockchain data?

When creating a content strategy for a complex product like blockchain data, it's essential to first understand the target audience and their pain points. I would conduct thorough market research, gather insights from stakeholders, and collaborate with technical experts to ensure accuracy. Then I would develop clear, engaging content that simplifies our solutions and demonstrates their relevance to user needs, emphasizing storytelling and practical applications.

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Can you provide an example of a successful marketing campaign you led?

Certainly! In my previous role, I managed a marketing campaign that focused on a new fintech product aimed at streamlining transactions for businesses. This campaign included a multi-channel approach utilizing email, social media, and webinars. By creating compelling content highlighting our product's unique selling points and leveraging customer testimonials, we achieved a 30% increase in product sign-ups within three months, showcasing our effectiveness in engaging potential customers.

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How do you measure the success of a marketing campaign?

To measure the success of a marketing campaign, I utilize key performance indicators (KPIs) such as conversion rates, engagement metrics (click-through rates and social media interactions), and customer feedback. I implement tools for tracking campaign performance and analyze the data to identify areas of strength and improvement. This data-driven approach allows me to continually refine our strategies for better results.

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What role does collaboration play in your marketing efforts?

Collaboration is central to my marketing efforts. At Allium, engaging with engineers, analysts, and product teams ensures alignment in messaging and a deep understanding of our offerings. By fostering open communication and encouraging idea sharing, we can create more effective campaigns that resonate with our audience and accurately reflect what we deliver.

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How do you keep up with trends in the blockchain industry?

I keep up with trends in the blockchain industry by regularly consuming a mix of reliable news sources, industry reports, and engaging with thought leaders on platforms like LinkedIn and Twitter. I also attend conferences and webinars focused on blockchain technology to gain insights into emerging trends and network with other professionals, which fosters continual learning and helps shape our marketing strategies.

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What’s your experience with data-driven marketing?

My experience with data-driven marketing involves leveraging analytics to inform all marketing decisions. I regularly analyze data from past campaigns to understand performance metrics, audience behavior, and ROI. By utilizing A/B testing, customer segmentation, and predictive modeling, I can tailor our marketing strategies to be more effective, ensuring we reach our desired audience with the right message at the right time.

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How do you handle tight deadlines and multiple projects?

I handle tight deadlines and multiple projects by prioritizing tasks based on urgency and potential impact. I utilize project management tools to organize my workload and ensure transparency among team members. By setting clear milestones and regularly reviewing progress, I can keep projects on track and communicate effectively with the team, allowing us to meet deadlines without compromising on quality.

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How would you explain blockchain data to a non-technical audience?

To explain blockchain data to a non-technical audience, I would use relatable analogies and avoid jargon. I’d start by defining blockchain as a secure digital ledger, similar to a notebook that records transactions publicly. I would illustrate how data is stored and accessed, emphasizing the importance of clarity and reliability in our solutions. My goal would be to highlight how Allium simplifies these complex datasets into clear insights that drive decision-making.

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What strategies do you think are most effective for building a community around our brand?

Building a community around the Allium brand requires a combination of engagement, authenticity, and value creation. Strategies include hosting webinars and online Q&A sessions to share knowledge, actively participating in relevant online forums, and creating valuable content that addresses our community's needs. Lastly, nurturing relationships with influencers and advocates can amplify our reach and strengthen community bonds.

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What do you believe is the biggest challenge currently facing blockchain marketing?

The biggest challenge currently facing blockchain marketing is the need for education amidst skepticism. Many potential customers lack understanding of blockchain technology and its implications. As a Marketing Lead, I believe it’s crucial to develop content that is not only informative but also addresses misconceptions and showcases the tangible benefits blockchain solutions can provide, ultimately bridging the gap between technology and its users.

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Allium's team is made up of seasoned and experienced people who make use of their varied skills to offer you products that enable our clients to build innovative attractive, safe, and problem-free balconies. Their expertise has made Allium a leade...

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Full-time, hybrid
DATE POSTED
November 28, 2024

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