Senior eCommerce Merchandising Manager

As a Senior eCommerce Merchandising Manager at Mejuri, you will oversee product and category strategies, focusing on enhancing our digital touchpoints on the website and mobile app. Key responsibilities include optimizing site content and user journey, analyzing performance metrics, executing marketing campaigns, and collaborating with cross-functional teams to ensure exceptional customer experiences.

To qualify for the Senior eCommerce Merchandising Manager position at Mejuri, candidates should have at least 5 years of experience in e-commerce merchandising or similar roles, preferably within a direct-to-consumer environment. Strong analytical skills, familiarity with tools like Looker or Mixpanel, and expertise in Shopify are highly valued.

Success for the Senior eCommerce Merchandising Manager at Mejuri is defined by key performance indicators such as conversion rates, sales per visit, and overall category performance. The ability to analyze data insights for strategic decision-making and the effect on customer engagement will also play a major role in measuring success.

Mejuri embraces a hybrid working environment, allowing employees to work from home or the office. The corporate offices are designed to foster collaboration and strengthen relationships among team members, allowing for a balance between independence and teamwork.

Mejuri's core values include curiosity, humility, customer obsession, and drive results. These values guide our team's decision-making and foster a collaborative atmosphere where innovation is encouraged, and every team member has a voice in shaping our vibrant culture.

When optimizing the customer journey, I begin with data-driven insights to understand user behavior. I map out the customer journey from landing on the site to completing a purchase, identifying pain points, and opportunities for enhancement. Implementing A/B testing for different layouts or calls to action can provide valuable feedback on what resonates with our audience.

Increasing conversion rates requires a multifaceted approach. I focus on optimizing site speed, improving product descriptions with high-quality images, implementing user-generated content, and using retargeting strategies to reach potential customers who have previously shown interest. I also analyze data to understand user behavior on the site, which informs targeted changes.

In a fast-paced environment, prioritization is key. I utilize a combination of project management tools to keep track of ongoing initiatives and evaluate tasks based on urgency and potential impact on the business. Open communication with my team helps align everyone's focus on high-impact projects.

I have extensive experience working with Shopify, including managing product inventories, utilizing search and sorting rules, and leveraging Shopify apps to enhance the customer experience. I regularly explore new features and tools to streamline our processes and keep our online presence fresh and engaging.

One successful campaign I led focused on a seasonal product launch. We utilized dynamic merchandising techniques, including personalized email marketing and targeted social media ads. This approach resulted in a significant increase in engagement and a 25% uplift in sales during the campaign period.

Collaboration with cross-functional teams is vital for success. I ensure that I communicate clearly and regularly with team members from marketing, design, and tech. Regular check-ins help keep everyone aligned on goals and timelines, fostering a cooperative spirit and ensuring that projects run smoothly.

When assessing category performance, I look at metrics such as conversion rates, average order value, traffic sources, and customer engagement levels on category pages. This comprehensive analysis helps gauge the success of our merchandising strategies and identify any areas that need improvement.

I stay updated on e-commerce trends by following industry leaders, reading relevant publications, and participating in webinars and online courses. Networking with peers and attending conferences also provides great insights into emerging technologies and strategies that can be applied to our digital initiatives.

SEO plays a crucial role in my merchandising strategies. I work closely with our SEO team to optimize product listings and content to improve our visibility in search engines. This includes using relevant keywords in product descriptions and ensuring that our site structure supports enhanced discoverability.

I measure customer satisfaction through direct feedback channels like surveys, product reviews, and customer service interactions. Analyzing Net Promoter Scores (NPS) and monitoring return rates also provide insights into how our decisions impact the overall customer experience.