Product Marketing Specialist

As a Product Marketing Specialist at Allworth Financial, your primary responsibilities include collaborating with sales teams to identify content needs, creating sales enablement materials such as presentations and one-pagers, optimizing these resources based on feedback, and ensuring they align with our overall marketing strategy. Additionally, you'll maintain a library of resources and assist in developing training materials, all while keeping up with industry trends.

To thrive as a Product Marketing Specialist at Allworth Financial, candidates should have 5-7 years of experience in sales enablement or content development, preferably with a focus on financial services. A bachelor’s degree in marketing, business, communications, or a related field is required. Additionally, prior experience in developing sales-related materials and familiarity with CRM platforms is highly desirable.

The ideal Product Marketing Specialist at Allworth Financial should possess strong project management skills to handle multiple initiatives, exceptional written and verbal communication abilities, and a deep understanding of how marketing content supports sales processes. Collaboration skills are crucial for working with designers and ensuring the creation of compelling materials that resonate with potential clients.

The Product Marketing Specialist plays a vital role in the sales process at Allworth Financial by developing targeted sales collateral that addresses specific client pain points and buyer personas. By creating impactful materials, you empower sales teams to effectively communicate value, enhance client engagement, and ultimately drive conversions.

The work environment for a Product Marketing Specialist at Allworth Financial is collaborative and dynamic. You can expect to work both remotely and in person at our Addison office, engaging with a creative team that encourages brainstorming and innovation. The atmosphere prioritizes employee well-being and professional growth, making it an exciting place to advance your career in marketing.

When discussing your experience with sales enablement, be specific about the types of materials you've created, such as presentations or case studies. Highlight your collaboration with sales teams and how your contributions directly impacted their success. Sharing metrics or outcomes can add weight to your experience.

To effectively manage multiple projects, emphasize your organizational skills and time management strategies. You might mention tools like Monday.com or other project management software you use to track progress. Share a specific example where your prioritization led to successful project outcomes.

Strategy for understanding client pain points often involves research, analyzing market trends, and soliciting feedback from sales teams. Explain a situation where you gathered insights and how those insights influenced the marketing materials you developed.

Aligning marketing content with brand voice requires a thorough understanding of the brand’s guidelines. Discuss how you familiarize yourself with a company’s messaging and style, and share an example where you followed these criteria to create successful materials.

When describing a successful project, focus on the project’s scope, your specific contributions, and the results achieved. Include measurable outcomes, such as increased sales or improved engagement, to illustrate the project’s impact on the business.

Describe how you collaborate with creative teams like designers and content writers. Highlight your ability to communicate effectively and ensure that everyone is aligned toward a common goal, which results in cohesive and compelling sales materials.

Staying updated with market trends typically involves reading industry publications, attending webinars, and being active in financial services communities. Share specific sources you rely on and how you use this information to shape your marketing strategy.

Discuss the importance of feedback in refining your materials and ensuring they meet the needs of the sales team and clients. Provide examples of how you’ve implemented feedback into your projects to enhance effectiveness.

Discuss metrics such as conversion rates, usage analysis, and feedback from the sales team that you use to measure effectiveness. Highlight methods for continuously improving materials based on these assessments.

Share a specific challenge you faced, such as tight deadlines or miscommunication, and detail the steps you took to address and resolve the issue. This will showcase your problem-solving abilities and resilience.