Marketing Specialist, Influencer and Sponsorship Campaigns

As a Marketing Specialist at AlphaSense, you will be responsible for assisting in the planning and execution of integrated marketing campaigns that leverage influencer partnerships and sponsorships. You’ll collaborate with various internal teams to develop consistent marketing assets across channels, track campaign progress, report on key performance indicators, and analyze data to ensure alignment with our strategic goals.

To apply for the Marketing Specialist role at AlphaSense, candidates should have a bachelor's degree in Marketing, Business, Communications, or a related field. Preferred qualifications include 1-3 years of experience in marketing campaign support or execution, with experience in influencer partnerships and sponsorships being a plus.

Yes, familiarity with digital marketing strategies and tools is beneficial for the Marketing Specialist role at AlphaSense. Experience with Salesforce and webinar platforms like ON24 or Zoom would also be advantageous as you will assist in coordinating and tracking campaign performances.

The work environment for a Marketing Specialist at AlphaSense is dynamic and collaborative, as you will work closely with cross-functional teams. The role is remote, allowing for flexibility while supporting a culture of inclusion and respect where all employees are valued for their contributions.

The base compensation range for the Marketing Specialist position at AlphaSense is between $62,000 and $80,000, with additional performance-based bonuses and a benefits package. This range is set to reflect market standards and is adjusted based on experience and geographic location.

When answering this question, focus on specific campaigns you’ve worked on, the strategies you implemented, and the results achieved. Highlight your role in managing relationships with influencers and how you analyzed metrics to gauge campaign success.

Explain your organizational strategies, such as using project management tools or keeping a detailed calendar. Provide examples of how you’ve handled tight deadlines by prioritizing tasks effectively to meet project goals.

Discuss key performance indicators you track, such as engagement rates, conversion rates, and return on investment. Share how you analyze data post-campaign to inform future initiatives and optimize strategies.

Focus on your communication skills and ability to navigate interpersonal challenges. Share a specific example, detailing the situation, actions you took to foster collaboration, and what the outcome was.

Mention specific tools that you're familiar with, like Salesforce for CRM, Google Analytics for web performance, and any other marketing software. Discuss how you leverage these tools to track performance and streamline campaigns.

Talk about your approach to maintaining a cohesive brand voice and design across all channels. Highlight your experience in developing brand guidelines or collaborating with design teams to ensure brand consistency.

Discuss the importance of clear communication, establishing mutual goals, and building trust. Mention your strategies for nurturing long-term relationships and how you measure their impact on campaign success.

Share your methods for staying informed, such as attending industry webinars, following marketing blogs, or engaging with thought leaders on social media. Emphasize your commitment to continuous learning in this evolving field.

Articulate a specific case where your involvement led to a successful collaboration. Focus on your role, the objectives, the execution, and the measurable results of the partnership.

Talk about the criteria you consider, such as engagement levels, audience alignment with the brand, and past campaign history. Mention how you analyze influencers' content to ensure they fit the marketing strategy.