VP, Product (Brilliant Harvest)

The VP, Product at Brilliant Harvest is responsible for leading the development and execution of the product roadmap, collaborating with teams across the organization to prioritize impactful features, and engaging directly with customers to identify trends and pain points. This role combines product development with business development, focusing on strategic partnerships within the dealer ecosystem.

Candidates for the VP, Product position at Brilliant Harvest should ideally have a Bachelor’s degree in Business Administration, Engineering, Agriculture, or a related field, with an MBA preferred. A demonstrated track record in software product leadership, especially within the agricultural equipment sector, along with strong strategic and analytical skills, are essential for success in this role.

As the VP, Product at Brilliant Harvest, you'll inspire and mentor your product team, cultivating a culture of innovation and collaboration. You'll set clear performance metrics and objectives, regularly evaluate progress, and advocate for cross-functional alignment to achieve both product and business goals.

While the VP, Product role may allow for remote work, candidates should be prepared to travel to Calgary at least every two months for important collaboration with the product and engineering teams. Additionally, you will travel as needed to meet with customers and partners in the dealer ecosystem.

The Brilliant Harvest VP, Product role offers a unique opportunity to lead in a venture-backed startup environment within the AgTech space, leveraging AI technologies to transform the agricultural experience. This position allows you to directly impact product strategy and customer engagement, all while working in a collaborative and innovative culture.

When answering this question, showcase specific examples from your past roles where you successfully led product strategies, focusing on how you aligned the product roadmap with customer needs and market dynamics. Highlight any metrics that demonstrate the success of your initiatives.

Discuss your approach to prioritization, emphasizing your use of customer feedback, market research, and cross-functional collaboration. Mention specific frameworks or methodologies you rely on to ensure that the most impactful features are prioritized effectively.

Point out your strategies for cultivating partnerships with dealers, such as attending industry events, conducting regular check-ins, and leveraging existing networks. Provide examples of how these relationships have benefited past organizations.

Talk about your leadership style and specific techniques you use to mentor your team members, such as regular feedback sessions, career development opportunities, and fostering a culture of openness and innovation.

Emphasize the importance of customer feedback in shaping your product decisions. Share examples where customer insights directly influenced product changes and how you establish feedback loops to consistently gather valuable information.

Provide an example of a situation where market research led you to change your product direction. Focus on your analytical skills, how you identified the trend, and how you communicated the pivot to your team and stakeholders.

Discuss your familiarity with agricultural software and technology, emphasizing any roles you've had in the sector. Share insights on how this background positions you to understand the unique challenges and opportunities in the AgTech industry.

Talk about the key performance indicators (KPIs) you would use to assess a product launch, such as user adoption rates, customer feedback, and revenue generation. Share any past experiences where you successfully measured and reported on a product's impact post-launch.

Offer thoughtful insights about the potential of AI in agriculture, discussing trends you've observed and how they might shape product development in the future. Highlight your enthusiasm for innovating within this area.

Explain your approach to fostering collaboration between departments. Include specific methods such as regular meetings, shared performance goals, and transparent communication strategies that have worked for you in the past.