Senior Product Marketing Manager

As the Senior Product Marketing Manager at PAX, you’ll be responsible for driving product launch strategies and coordinating cross-functional teams, ensuring our new products are introduced seamlessly. Your role also includes analyzing data to identify growth opportunities, developing compelling positioning and messaging for our products, and collaborating with various teams to create effective marketing assets. Additionally, you’ll assess the effectiveness of marketing tactics and influence product roadmaps by working closely with hardware and software product teams.

To thrive as the Senior Product Marketing Manager at PAX, candidates should have at least 8 years of experience in a consumer product business or agency. You’ll need excellent verbal and written communication skills, a strong collaborative nature, and the ability to work autonomously as well as within teams. Familiarity with data storytelling and experience in a regulated industry are preferred, as is comfort working in a fast-paced startup environment.

PAX offers a comprehensive benefits package for the Senior Product Marketing Manager role, including competitive compensation with equity, fully funded medical, dental, and vision coverage, a 401K plan, and a generous PTO policy. You’ll also enjoy perks like paid parental leave, monthly wellness reimbursements, a cell phone reimbursement, and an employee purchase program for discounted PAX devices. Our workplace is dog-friendly and located in the lively Mission District of San Francisco.

PAX cultivates a vibrant and supportive culture that prioritizes collaboration and innovation. As a Senior Product Marketing Manager, you’ll be surrounded by passionate individuals who put consumers first, work together to build a community, and continuously seek to innovate with enthusiasm. This collaborative environment enhances your ability to succeed and contributes positively to the overall mission of improving lives through cannabis.

The salary range for the Senior Product Marketing Manager position at PAX is between $170,000 and $200,000, plus equity. This range represents our good faith estimate of what the role will pay, depending on factors like experience and proficiency. We communicate transparently about compensation and aim to ensure that our offer reflects the candidate's qualifications effectively.

When answering this question, it's vital to highlight specific examples from your past experiences. Discuss the strategies you've implemented, the teams you've collaborated with, and the outcomes of those launches. Reflect on how your analytical skills helped identify market opportunities and how you adjusted your approach based on feedback and results.

In your response, illustrate your approach to data analysis by providing examples of how you’ve utilized consumer insights and market research in previous roles. Explain how you transformed data into compelling narratives that informed your marketing strategies and led to successful campaigns.

Here, detail your understanding of both audience types. Highlight how you tailor your messaging based on audience needs and behaviors, using market segmentation techniques. Discuss how you test different messaging strategies to determine what resonates best with each audience, sharing any relevant metrics or feedback received.

Share a specific project example, emphasizing the challenges faced and the strategies you implemented to overcome them. Include details about team collaboration, how you rallied support, and the impact of your decisions. Conclude with the successful outcomes that resulted from your perseverance.

In response to this question, emphasize your experience with using metrics and analytics to evaluate campaign success. Discuss specific key performance indicators (KPIs) you monitor, and provide examples of adjustments you made based on data. Explain how you continuously seek to optimize marketing strategies based on effectiveness.

Outline a structured plan that includes assessing current product marketing strategies, gathering insights from team members, and identifying immediate opportunities for quick wins. Discuss how you would prioritize relationship building as well as data analysis to drive future campaigns.

Show that you have a proactive approach to staying informed by mentioning specific online resources, industry reports, or networking opportunities you utilize. Discuss how these insights inform your marketing strategies and how you've leveraged them in the past to achieve competitive advantage.

Discuss your understanding of the legal landscape surrounding cannabis marketing, emphasizing the importance of compliance in product positioning and advertising. Bring up examples of how you've ensured that your marketing strategies adhered to regulations while still being effective.

Illustrate your collaborative spirit by providing examples of projects where you’ve effectively coordinated with multiple teams, such as design, sales, and product development. Focus on your communication strategies and how you fostered teamwork to achieve shared goals.

Let your passion for both the company and the cannabis industry shine through in your answer. Discuss PAX’s values and mission, and reflect on how your skills and experiences align with the goals of the company. Demonstrating knowledge of PAX's culture and community impact can set you apart.