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Sr. Industry PMM, Public Sector

DESCRIPTIONAre you an experienced product marketing leader in public sector? Are you passionate about how technology can be used to solve business problems? Are you eager to shape the way public sector organizations innovate and modernize? Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Product Marketing team helps drive product strategy, go-to-market motions, and marketing activities that help industry customers transform their businesses using the broadest and deepest portfolio of cloud services and solutions. We develop crisp, highly differentiated, and compelling positioning and messaging to address industry-specific customer needs. We tell AWS's most important and interesting stories to educate industry customers about what is possible when they build on AWS for their specialized use cases.The ideal candidate is a technologist and marketer with a passion for thinking about how machine learning and cloud technology can be used to enable business outcomes across public sector. You have the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms for managing work. A proven track record of excelling in a data-driven product marketing organization and industry subject-matter expertise are must-haves.This role may sit in the following locations: Seattle, WA USA and Arlington, VA/WashDC USA. Relocation offered to these locations only from within the USA only.Key job responsibilities- Craft & develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos.) that land our public sector value proposition- Engage with customers and partners to drive advocacy- Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails- Plan and execute marketing initiatives at events to showcase public sector messaging, content, keynotes, and breakout sessions- Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content- Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives.- Continuously measure and optimize product marketing initiativesA day in the lifeAs Industry Product Marketing Manager for public sector, you will help define and drive messaging and thought leadership content for the vertical. You will deliver customer-centric storytelling across marketing channels to highlight how our vertical offerings drive meaningful, measurable customer impact. You will own our marketing activities and presence for large-scale events, product launches, and customer and partner announcements, and develop programs that enable and educate AWS sales and GTM teams about our government and public sector specific offerings. You will get to work on a rapidly growing business that has a real impact on people's everyday lives.About the teamDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Why AWS?Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.BASIC QUALIFICATIONS- 5 years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional marketing programs- Experience managing and measuring marketing performance in various channelsPREFERRED QUALIFICATIONS- Experience with customer segmentation, profiling, and targeting- MBA- Experience in Public Sector and GovernmentAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

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$212600K

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What You Should Know About Sr. Industry PMM, Public Sector, Amazon

Are you ready to take on an exciting challenge as a Senior Industry Product Marketing Manager for Public Sector at AWS in Washington? In this role, you'll play a crucial part in shaping how public sector organizations leverage cutting-edge technology to drive innovation and modernize their operations. You'll get to craft compelling stories and create engaging content such as presentations, webinars, and customer success stories to illustrate the unique value of AWS services for the public sector. Your expertise in product marketing, coupled with a solid understanding of machine learning and cloud technologies, will allow you to translate complex concepts into easily digestible materials. You'll collaborate with diverse teams, engage with clients, and lead marketing initiatives that resonate in the public sector sphere. Imagine being the storyteller that educates and inspires others about the transformative possibilities of AWS. If you have a successful track record in data-driven environments, experience in cross-functional team collaboration, and a passion for public sector innovation, this position could be your next great adventure. Join us and make a real impact on everyday lives while growing in an inclusive environment that values diverse experiences. Are you in?

Frequently Asked Questions (FAQs) for Sr. Industry PMM, Public Sector Role at Amazon
What qualifications are needed for the Sr. Industry PMM, Public Sector position at AWS?

To be considered for the Sr. Industry Product Marketing Manager position at AWS, candidates should have at least 5 years of professional marketing experience, particularly in a non-internship capacity. A strong background in data and metrics usage to drive improvements, a proven ability to build and execute scalable marketing programs, and experience managing diverse marketing performance across multiple channels are essential qualifications. Preferred qualifications include an MBA, experience with customer segmentation, profiling, and a solid background in the public sector and government.

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What are the main responsibilities of a Sr. Industry PMM, Public Sector at AWS?

As a Senior Industry Product Marketing Manager for the Public Sector at AWS, you'll engage in various responsibilities that include crafting compelling narratives and creating effective marketing content like presentations and webinars. You will also own the content strategy for communication channels, plan marketing initiatives for key events, and collaborate with sales teams to ensure they have the latest industry resources. Measuring and optimizing marketing initiatives will also be a key part of your role, enabling you to adjust strategies based on performance data.

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How does the Sr. Industry PMM, Public Sector role at AWS impact public sector organizations?

The impact of the Sr. Industry Product Marketing Manager in Public Sector at AWS is significant. By customizing marketing messages and materials to address specific public sector needs, you will help organizations understand how to use AWS technology to achieve their goals more effectively. You'll facilitate the adoption of cloud services that can transform their operations, enhance service delivery, and ultimately improve outcomes for the communities they serve.

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What skills are essential for a successful Sr. Industry PMM, Public Sector?

Success in the Sr. Industry Product Marketing Manager role at AWS hinges on several key skills, such as the ability to craft compelling stories that resonate with public sector audiences, strong data-driven decision-making capabilities, and effective collaboration across cross-functional teams. An understanding of market dynamics related to the public sector, the capacity to simplify and communicate complex technical concepts, and a talent for creating engaging content that drives customer advocacy will also contribute to success in this position.

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What opportunities for career growth exist for Sr. Industry PMM, Public Sector at AWS?

AWS is committed to the career growth of its employees, and as a Sr. Industry Product Marketing Manager for the Public Sector, you will find numerous opportunities for advancement. You will have access to mentorship and professional development resources, enabling continuous learning and knowledge-sharing. The inclusive team culture encourages exploring diverse career paths and enables you to connect with others who may have different experiences. You can grow into leadership positions or specialize further in product marketing strategies, making a significant impact on both your career and the public sector market.

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Common Interview Questions for Sr. Industry PMM, Public Sector
Can you share an example of a successful marketing campaign you led in the public sector?

When answering this question, provide a specific example that outlines the campaign's objectives, your role in its execution, and the results achieved. Highlight how the campaign addressed the unique needs of the public sector and how you utilized data to measure its success. Focus on aspects like audience engagement and outcomes that enhanced public sector capabilities.

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How do you approach crafting messaging for complex technical products?

To tackle this question, explain your process of breaking down complex technical concepts into digestible messages. Discuss your methods for researching your audience to ensure the messaging is tailored to their needs and how you validate your messaging with data or user feedback. Provide a specific example of how this approach led to successful outreach.

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What metrics do you consider most important for assessing marketing performance?

In your response, discuss key metrics such as engagement rates, conversion rates, and customer satisfaction scores. Explain why these metrics are critical for evaluating the effectiveness of marketing strategies, particularly in the public sector. Use an example from your experience to illustrate how you adapted your strategy based on these metrics.

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How do you stay informed about trends and innovations in public sector marketing?

Explain the various sources you use to keep abreast of industry trends, including attending conferences, participating in webinars, reading relevant publications, and networking with industry leaders. Share an instance where being informed about a trend influenced your marketing strategy and how you implemented it.

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What challenges have you faced while marketing to the public sector, and how did you overcome them?

Describe a particular challenge such as bureaucratic hurdles or budget constraints faced in public sector marketing. Focus on how you identified the issue, the strategies you implemented to navigate it, and the outcome of your efforts. This shows your problem-solving capability and resilience.

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Can you explain how you use data to shape your marketing strategies?

Discuss the importance of data in your marketing approach and provide examples of data metrics you analyze (e.g., customer feedback, performance analytics). Explain how you translate these data insights into actionable marketing strategies and how this data-informed approach led to specific successes in your previous roles.

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What role does storytelling play in your marketing strategies?

In your answer, describe how storytelling is crucial for creating emotional connections with public sector audiences. Provide an example of a successful storytelling approach you used in a campaign and how it resonated with the audience, ultimately leading to positive outcomes.

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Describe your experience working with cross-functional teams.

When discussing this, highlight the various teams you've collaborated with—such as sales, product, and design—and how you facilitated effective communication and project alignment. Provide a specific project example to illustrate your collaborative approach and its impact on achieving marketing objectives.

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What strategies do you use to engage public sector customers effectively?

Explain your strategies for customer engagement, such as using personalized messaging, targeted marketing initiatives, or leveraging case studies. Share a successful instance where your engagement strategy resulted in increased advocacy or sales in the public sector context.

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How do you ensure that your marketing materials are compelling and effective?

Focus on your process for developing marketing materials, emphasizing the importance of audience understanding, concise messaging, and visual appeal. Share an experience that illustrates how you crafted effective marketing materials that achieved desired results, highlighting key elements that led to their success.

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Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
BENEFITS & PERKS
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
FUNDING
SENIORITY LEVEL REQUIREMENT
INDUSTRY
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 9, 2024

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