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Sr Manager- Copywriting - job 2 of 3

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

American Express Global Commercial Services (GCS) is the leading payment issuer and partner for businesses, supporting small business owners and companies with products and services to help them run and grow their businesses. This position sits within the Marketing Strategy & Content team in the B2B Marketing organization.

We’re seeking a conceptual, detail-oriented Copywriter to join our embedded creative team. This role requires a unique blend of strategic thinking and brand-savvy execution, ideal for someone who thrives on consistency but brings a nimble, consultative approach to collaboration.

Responsibilities will include delivering high-quality, on-brand copy that brings clarity to complex financial services topics. You’ll work closely with designers, strategists, marketers, and product teams to develop compelling copy across a variety of channels—from digital campaigns and brand activations to headlines, taglines, and calls to action.

How will you make an impact in this role?

Developing Clear and Compliant Messaging – Crafting marketing copy that adheres to financial regulations while maintaining clarity and engagement for internal and external audiences.

Creating Content for Various Channels – Writing for emails, presentations, internal newsletters, websites, social media, and customer communications tailored to different audiences.

Translating Complex Financial Concepts – Simplifying industry jargon and technical financial information into accessible, engaging language for employees, clients, and stakeholders.

Ensuring Brand Voice and Consistency – Upholding the company’s tone, messaging guidelines, and brand standards across all written materials.

Collaborating with Designers and Stakeholders – Working closely with designers, marketing managers, and subject matter experts to develop cohesive campaigns and ensure accuracy in messaging.

Minimum Qualifications:

• 4-6 years of copywriting inside an agency or internal creative department
• Exceptional ability to present concept and ideas while accepting feedback and critique
• Ability to think through marketing insights to help influence language choices
• Working knowledge of A/B testing and the role of language to best test in a variety of marketing channels

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • 6% Company Match on retirement savings plan 
  • Free financial coaching and financial well-being support 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

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Average salary estimate

$117500 / YEARLY (est.)
min
max
$80000K
$155000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr Manager- Copywriting, American Express

If you're a seasoned copywriter looking to take your career to the next level, American Express is looking for a talented Sr. Manager - Copywriting to join our Marketing Strategy & Content team in Atlanta, Georgia. Here at Amex, you won't just write; you'll craft compelling narratives that simplify complex financial services topics. Imagine collaborating with a diverse and innovative team of designers, marketers, and strategists who are all driven by an unwavering commitment to compassionate service. Your primary responsibility will be to develop high-quality, on-brand copy for multiple channels, including digital campaigns, emails, websites, social media, and more, bringing clarity and engagement to everything you touch. With your skills, you'll help ensure that our messaging not only meets financial regulations but resonates with a varied audience, translating jargon into relatable language. At American Express, we value every contribution, and you'll have the chance to make a real impact while enjoying competitive salaries, bonuses, and comprehensive benefits that prioritize health and well-being. Join us, because together, we’ll lead the way and redefine customer experiences.

Frequently Asked Questions (FAQs) for Sr Manager- Copywriting Role at American Express
What are the responsibilities of a Sr Manager - Copywriting at American Express?

As a Sr. Manager - Copywriting at American Express, your responsibilities will include developing high-quality, on-brand copy across various marketing channels. You'll create engaging content for emails, social media, websites, and internal communications while ensuring compliance with financial regulations. Collaborating closely with designers and stakeholders, you will work to maintain clarity and consistency in messaging, simplify complex financial jargon, and help craft cohesive marketing campaigns.

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What qualifications do I need for the Sr Manager - Copywriting position at American Express?

To qualify for the Sr. Manager - Copywriting position at American Express, candidates should have 4-6 years of experience in copywriting, preferably within an agency or internal creative team. An exceptional ability to present concepts, accept feedback, and utilize marketing insights to influence language choices is crucial. Familiarity with A/B testing and a strong understanding of brand voice and messaging guidelines will also be important assets in this role.

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How does American Express support career development for Sr Manager - Copywriting?

American Express is committed to investing in the growth of its employees, including those in the Sr. Manager - Copywriting position. The company offers various career development and training opportunities to help you hone your skills and advance in your career. Through resources such as mentorship programs, workshops, and access to a wealth of industry knowledge, you will have the tools you need to thrive and succeed within Team Amex.

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What kind of work environment can a Sr Manager - Copywriting expect at American Express?

At American Express, the work environment for a Sr. Manager - Copywriting is one of collaboration, inclusivity, and support. You will have the flexibility to work onsite, in a hybrid model, or fully virtually, depending on your role and business needs. The company fosters a culture where everyone is seen, heard, and valued, making it an inspiring place to drive your creative projects forward and contribute to meaningful customer experiences.

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What is the salary range for the Sr Manager - Copywriting role at American Express?

The salary range for the Sr. Manager - Copywriting role at American Express is between $80,000 and $155,000 annually, plus bonuses and benefits. Factors such as geographical location, relevant experience, and individual qualifications will influence the final salary. American Express also prioritizes employee well-being, offering a comprehensive package that includes competitive salaries, flexible working arrangements, and advantages supporting physical and mental health.

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Common Interview Questions for Sr Manager- Copywriting
What experience do you have in copywriting for financial services?

When answering this question, highlight your experience in simplifying complex concepts for diverse audiences. Showcase any specific projects or campaigns you’ve worked on that involved financial topics, emphasizing how your writing helped communicate clarity and compliance.

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How do you ensure consistency in brand voice across different channels?

Discuss your approach to understanding and adhering to brand messaging guidelines. Talk about the processes you use to keep track of the brand’s tone and how you collaborate with cross-functional teams to ensure a unified voice across all written communications.

Join Rise to see the full answer
How do you handle feedback and criticism for your copy?

In your response, explain that you view feedback as an opportunity for growth. Share an example of a time when you received constructive criticism and how you applied it to improve your work, demonstrating your openness to collaborative creativity.

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Can you describe your experience with A/B testing in copywriting?

Mention any specific projects where you utilized A/B testing to understand language effectiveness. Describe the metrics you focused on and how you adjusted your writing based on the testing results to achieve better engagement and conversion rates.

Join Rise to see the full answer
What steps do you take to translate complex financial jargon into accessible language?

Explain your process in breaking down complex concepts into relatable language. Provide an example of a project where you successfully simplified technical information, discussing the methods you used and the results that followed.

Join Rise to see the full answer
How do you balance creativity with compliance in your writing?

Emphasize your understanding of the importance of compliance in the financial services sector while also tapping into your creative skills. Discuss how you incorporate regulatory requirements into your writing while ensuring it remains engaging and informative.

Join Rise to see the full answer
What role do you think copywriting plays in B2B marketing?

Outline the critical role copywriting plays in B2B marketing by fostering clear communication, building trust, and driving engagement. Share examples of how effective copy can influence decision-making for businesses and enhance brand perception in the marketplace.

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How would you approach creating a compelling email campaign?

Describe your strategy for developing an email campaign, including segmentation of the audience, crafting a strong subject line, and personalizing content. Discuss how you track performance metrics to optimize future campaigns.

Join Rise to see the full answer
What tools or software have you used for writing and collaboration?

Share your familiarity with tools such as Google Workspace, Microsoft Office, and collaboration software like Slack or Asana. Talk about how these tools have facilitated your writing process and teamwork on various projects.

Join Rise to see the full answer
How do you prioritize tasks when juggling multiple writing projects?

Discuss your method for managing multiple projects effectively, whether it’s using project management techniques, prioritizing based on deadlines and importance, or employing time management strategies to ensure timely delivery of quality work.

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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.

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BADGES
Badge Family FriendlyBadge Office VibesBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 10, 2025

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