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Director, Retail Sales

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?SALARY: $125,600-$149,150, bonus and long-term incentive eligibleCOMPANY:Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?ROLE SUMMARY:The Director Retail Sales is responsible for leading our efforts to build and implement retail strategies to deliver our commercial priorities.  In this role, you will lead a team of Key Account managers to implement a structured retail sales process designed to understand performance opportunities, build local account plans and develop category strategies to drive growth for AB brands.  This role will work cross functionally with our internal and external partners and develop relationships with local customers to execute AB sales objectives including, volume, share, distribution, shelf space and promotion opportunities.JOB RESPONSIBILITIES:• Manage, Coach and Mentor National Retail Sales KAM Team• Grow sales and share within NRS team• Provide total account management; sell-in programs and brand promotions• Utilize entire suite of sales tools (BIR, IRI, Power BI, Nielsen, etc.)• Maintain active communications with Commercial and Wholesaler personnel• Evaluate strategies and action plans against allocated budget; manage budgets• Contribute to the development and management of annual account plan• Facilitate communication of wholesaler's pricing to chain account(s)• Develop and maintain current and new relationships• Team First Mentality & ability to multi-task with numerous stakeholders• Ability to prioritize deadlines and tasksJOB QUALIFICATIONS:• BS/BA degree in business, finance, marketing or related field.• Basic knowledge of retail initiatives (On and Off Premise)• Advanced computer software proficiency (Word, Excel, Outlook, PowerPoint).• High level of expertise in analyzing information and making information based recommendations.• Strong familiarity with syndicated data, software and measures is preferred.• Effective communications/presentation, follow-up, administrative and organizational skills.• Field and retail sales experience in the beverage industry or other consumer product industries.• Understanding of wholesaler network/processes and wholesaler equity agreement.• Ability to work and drive positive results in a fast-paced, team environmentWHY ANHEUSER-BUSCH:Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers.BENEFITS:• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts• Life Insurance and Disability Income Protection• Generous Parental Leave and FMLA policies• 401(k) Retirement Savings options with a company matching contribution• Chance to work in a fast-paced environment among a company of owners• Free Beer!

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$125600K
$149150K

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What You Should Know About Director, Retail Sales, Anheuser-Busch

Are you ready to make a splash in the beverage industry as the Director of Retail Sales at Anheuser-Busch in Rogers, AR? Here, dreaming big isn't just a motto—it's part of our DNA. This role is all about harnessing your passion, talent, and curiosity to lead a team of dedicated Key Account Managers in developing and implementing top-notch retail strategies that align with our commercial priorities. You're not just managing a team; you're inspiring them to reach new heights while driving sales for some of America's most beloved brands, including Michelob ULTRA and Bud Light. Your responsibilities will include utilizing advanced sales tools like Power BI and Nielsen to analyze performance and uncover opportunities for growth. You’ll also maintain fruitful relationships with local customers and collaborate across departments to ensure we meet our ambitious sales objectives. Anheuser-Busch offers a dynamic environment where your contributions will resonate across the company, empowering you and your team to achieve impressive results. With a competitive salary, fantastic benefits, and a culture that genuinely values innovation and teamwork, there’s no better place to bring your career aspirations to life. So, are you ready to join us and create a future full of cheers?

Frequently Asked Questions (FAQs) for Director, Retail Sales Role at Anheuser-Busch
What are the main responsibilities of a Director of Retail Sales at Anheuser-Busch?

The Director of Retail Sales at Anheuser-Busch is primarily responsible for leading a team of Key Account Managers to build and implement retail strategies that support commercial priorities. This includes managing account relationships, analyzing sales performance using various tools, and formulating plans to enhance brand visibility and sales.

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What qualifications do I need to apply for the Director of Retail Sales position at Anheuser-Busch?

To qualify for the Director of Retail Sales position at Anheuser-Busch, candidates should hold a BS/BA in business, finance, marketing, or a related field. Additionally, experience in retail sales within the beverage or consumer product industries, along with advanced skills in data analysis, communication, and presentations, are highly preferred.

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How does the Director of Retail Sales role contribute to Anheuser-Busch’s overall goals?

The Director of Retail Sales plays a crucial role in advancing Anheuser-Busch’s goals by implementing effective retail strategies that boost sales, improve market share, and enhance brand performance. This role ensures that Anheuser-Busch remains competitive and responsive to market dynamics while building strong partnerships with key customers.

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What tools does the Director of Retail Sales utilize at Anheuser-Busch?

In the role of Director of Retail Sales at Anheuser-Busch, professionals utilize a variety of sales tools, including BIR, IRI, Power BI, and Nielsen, to analyze performance data and develop insights that inform customer strategies and sales growth initiatives.

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What is the team culture like for the Director of Retail Sales at Anheuser-Busch?

Anheuser-Busch fosters a collaborative and innovative team culture for the Director of Retail Sales position, emphasizing a 'Team First Mentality.' Employees are encouraged to share their ideas and best practices, providing a supportive environment that fuels creativity and drives sales success.

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Common Interview Questions for Director, Retail Sales
How do you prioritize tasks as Director of Retail Sales?

When prioritizing tasks, I typically assess the urgency and impact of each task on sales objectives. I utilize tools to track deadlines and communicate regularly with my team to ensure everyone is aligned on priorities and goals.

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Can you describe your experience with retail sales data analysis?

My experience with retail sales data analysis involves using software like Power BI and Nielsen to extract actionable insights. I analyze sales trends, market conditions, and customer behaviors to develop strategies that drive growth and align with our commercial objectives.

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What strategies would you implement to grow sales within your team?

To grow sales within my team, I would implement comprehensive training programs that focus on product knowledge and selling techniques. Additionally, I would encourage team members to develop their own sales strategies tailored to specific accounts.

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How do you handle challenges with key accounts?

When faced with challenges with key accounts, I prioritize open communication. I believe in addressing issues head-on, understanding the needs of the client, and collaboratively developing solutions to enhance our partnership.

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What is your approach to building relationships with local customers?

My approach to building relationships with local customers involves active listening and frequent engagement. I ensure that I understand their unique needs and customize our offerings to provide value while promoting mutual growth.

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Describe a successful sales campaign you managed.

One successful sales campaign I managed involved a targeted promotional strategy for a new product launch. By utilizing market research and consumer insights, we identified key demographics and executed a series of promotions that resulted in a significant increase in sales and brand awareness.

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How do you motivate your sales team?

I motivate my sales team by setting clear, achievable goals and recognizing individual and team accomplishments. Providing positive feedback and celebrating small wins helps enhance their motivation and performance.

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How do you evaluate the effectiveness of retail strategies?

To evaluate the effectiveness of retail strategies, I closely monitor KPIs such as sales growth, market share, and customer feedback. I conduct regular reviews and adjust strategies based on performance data to ensure continued success.

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What’s your experience with budget management in retail sales?

I have extensive experience managing sales budgets by developing detailed financial plans and tracking expenses against projected revenue. This ensures that we stay within budget while maximizing opportunities for growth through intelligent investment.

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What is your vision for the role of Director of Retail Sales at Anheuser-Busch?

My vision for the role of Director of Retail Sales at Anheuser-Busch includes fostering a data-driven culture that enhances sales performance, building strong partnerships across teams, and continuously innovating strategies that resonate with local customers and drive brand loyalty.

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We dream big to create a future with more cheers.

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Full-time, on-site
DATE POSTED
December 13, 2024

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