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Manager, High End - Mega Brands

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?SALARY: $100,000-$118,750, bonus and long-term incentive eligibleCOMPANY:Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?ROLE SUMMARY:Passion for consumers. Desire to define, position, and deliver the value of iconic brands. Naturally creative, analytical, and challenging. Ability to transform national initiatives to localized actions to drive results. Sound like you? Build your Sales & Marketing career at Anheuser-Busch in brand management.High End Mega Brands Manager is responsible for supporting the Region High End Director in localizing brand plans, initiatives and programs specific to High End Mega Brands Stella Artois, Kona Big Wave and Estrella Jalisco. In addition, the role will be involved in the annual one year planning, strategy cascades to both internal and external stakeholders, and organizing routines to stay on track with priority initiatives. Working with the CSO, Commercial Strategy Office, to drive execution and results for the High End Mega Brands.JOB RESPONSIBILTIES:• Support regional brand strategy and plans for Stella Artois, Kona Big Wave and Estrella Jalisco.• Support High End Director in annual planning ideation, strategy refinement, and cascading of plan to both internal and external stakeholders.• Manage business cycle routines including weekly, monthly and quarterly processes.• Uncover learnings and best practices within region to drive shared awareness and improved execution of key initiatives.• Managespending and tracking of brand commercial budgets.• Drive brand performance of net revenue, market share, and executional growth.• Engage and inspire internal and external colleagues and stakeholders within the region.JOB QUALIFICATIONS:• Bachelor's Degree required• 3-4 years sales and/or marketing experience• In-depth knowledge of regional marketing and sales organization• Strong communication skills, both internal and external• Proficiency in Excel, AB internal system tools (IRI), and PowerPoint; to include presentation design and crafting narratives out of data.• Experience in coordinating and executing brand tradeprograms• Experience running retail programs and in-store activations• Experience in innovation, product development and/or project management• Challenger mindset - ground-breaking, creative, innovative, non-traditional• Understands premium and building aspirational brands• Dreams big, ambitious, progressive, entrepreneurialWHY ANHEUSER-BUSCH:Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers .BENEFITS:• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts• Life Insurance and Disability Income Protection• Generous Parental Leave and FMLA policies• 401(k) Retirement Savings options with a company matching contribution• Chance to work in a fast-paced environment among a company of owners• Free Beer!WHY ANHEUSER-BUSCH:Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today– and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities.As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.REQUIRE ADDITIONAL ASSISTANCE?Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis.If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email disabilityaccommodation@anheuser-busch.com .Disclaimer: Anheuser-Busch does not charge for any part of the hiring process. Additionally, the company will only share information via official channels including the company website and from Anheuser-Busch email accounts. If you have any questions or concerns, please email the Anheuser-Busch recruitment team at CandidateTechSupport@anheuser-busch.com (CandidateTechSupport@anheuser-busch.com.) .CONTACT US (CandidateTechSupport@anheuser-busch.com)EQUAL OPPORTUNITY EMPLOYERPRIVACY POLICY (https://www.anheuser-busch.com/privacy-policy.html)TERMS AND CONDITIONSPAY TRANSPARENCY POLICY STATEMENT (https://www.anheuser-busch.com/content/dam/universaltemplate/ab/careers/docs/EO%2013665%20Pay%20Transparency%20Policy%20Statement.pdf)

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What You Should Know About Manager, High End - Mega Brands, Anheuser-Busch

Are you ready to take your sales and marketing career to the next level? Join us as a Manager, High End - Mega Brands at Anheuser-Busch in Atlanta, GA, where dreaming big isn’t just a saying; it's a way of life. Here at Anheuser-Busch, we take pride in our impressive portfolio of brands like Michelob ULTRA and Stella Artois, and we're looking for a passionate individual to help elevate these iconic names. In this role, you will support the High End Director in crafting and localizing brand strategies for our mega brands, specifically focusing on Stella Artois, Kona Big Wave, and Estrella Jalisco. Your knack for analytical thinking and creativity will empower you to turn national initiatives into actionable local plans that truly resonate with consumers. You'll be at the forefront of our brand management efforts, managing business cycles, overseeing budgets, and ensuring seamless execution of initiatives. With your strong communication skills and a challenger mindset, you will engage and inspire both colleagues and stakeholders. If you have the experience and the desire to innovate, we want you to help us create memorable moments that lead to more cheers. We offer a competitive salary, significant benefits, and the chance to work in a fast-paced, rewarding environment where your dreams can flourish.

Frequently Asked Questions (FAQs) for Manager, High End - Mega Brands Role at Anheuser-Busch
What are the key responsibilities of a Manager, High End - Mega Brands at Anheuser-Busch?

As a Manager in the High End section of Mega Brands at Anheuser-Busch, your responsibilities will include supporting the High End Director with localizing brand initiatives, managing the business cycle routines, engaging internal and external stakeholders, and driving brand performance through effective execution and strategic planning. You will work closely with a variety of teams to ensure that our iconic brands like Stella Artois and Kona Big Wave resonate with consumers.

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What qualifications are necessary for the Manager, High End - Mega Brands position at Anheuser-Busch?

To qualify for the Manager position for High End Mega Brands at Anheuser-Busch, you need a Bachelor's degree and 3-4 years of experience in sales and/or marketing. It is essential to have a solid understanding of regional marketing, strong communication skills, and proficiency in analytic and presentation tools like Excel and PowerPoint, which will aid in crafting compelling narratives from data.

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How does the Manager of High End Mega Brands contribute to Anheuser-Busch's overall strategy?

In the role of Manager, High End Mega Brands at Anheuser-Busch, you'll significantly contribute to the company's strategy by aligning national brand initiatives with local execution, managing marketing budgets, and fostering a culture of continuous learning and improvement. Your insights will help elevate the brand successfully in the marketplace, adjust strategies based on consumer feedback, and ultimately drive growth in net revenue and market share.

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What kind of work environment can one expect as a Manager, High End - Mega Brands at Anheuser-Busch?

At Anheuser-Busch, you'll find a dynamic work environment where innovation and collaboration are at the forefront. As a Manager for High End Mega Brands, you will work among a talented team dedicated to achieving ambitious goals. The company emphasizes a strong culture of support and mentorship, ensuring you have the resources and opportunity to grow both personally and professionally.

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What benefits does Anheuser-Busch offer to a Manager, High End - Mega Brands?

Anheuser-Busch offers a comprehensive benefits package for the Manager, High End - Mega Brands position, including health, dental, and vision insurance, life insurance, and generous parental leave policies. Additionally, you will have access to a 401(k) retirement savings plan with company matching, wellness programs, and of course, the fun perk of free beer that comes with being part of our team!

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Common Interview Questions for Manager, High End - Mega Brands
How would you approach localizing a national marketing strategy for Stella Artois?

In answering this, emphasize your analytical skills and local market knowledge. Discuss how you would first analyze consumer behavior in the target region, identify key local trends, and then propose adaptions to the national strategy that would enhance brand resonance. Be sure to mention collaboration with the High End Director and other stakeholders as crucial to this process.

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Can you describe a time you successfully managed a marketing budget?

When responding, detail your experience in budgeting, including how you set financial goals, tracked expenses, and ensured you remained within budget. Speak about your decision-making process, analytical reviews, and any strategies you employed to maximize ROI, tying it back to Anheuser-Busch’s focus on profitability.

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What tools do you use to measure brand performance?

In your answer, mention specific tools and metrics you utilize, such as market share analysis, net revenue tracking, or tools like IRI for data analytics. Discuss how these tools help you understand performance, guiding future strategies and enhancing brand initiatives.

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How do you stay updated with industry trends and consumer preferences?

Highlight proactive steps, such as subscribing to industry publications, participating in marketing webinars, or joining relevant networking groups. Emphasize the importance of staying informed and how that helps in effectively aligning local actions with overarching brand goals.

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Describe your experience working with cross-functional teams.

Share a specific example demonstrating your collaborative skills with different departments (sales, analytics, creative, etc.). Discuss how you built relationships, communicated goals, and ensured alignment toward a common objective within your role at Anheuser-Busch.

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What marketing strategies have you found effective for premium brands?

Discuss your understanding of brand distinctiveness and storytelling, focusing on how emotional connections with consumers can drive loyalty to premium products. Provide examples of successful strategies that emphasize quality, experience, and aspirational messaging.

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How would you handle a situation where a marketing initiative did not yield the expected results?

Highlight the importance of gathering data to analyze problem areas and outlining a recovery plan. Discuss adapting, learning from feedback, and creating modifications for future initiatives as necessary steps to evolve and improve brand strategies.

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What motivates you to work at Anheuser-Busch?

Connect your passion for brand management with Anheuser-Busch's mission and values. Speak about your excitement for contributing to brands that resonate deeply with consumers and being part of a company committed to community and innovation.

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How do you prioritize competing initiatives in a fast-paced environment?

Discuss your experience in setting clear goals, using project management tools, and keeping open lines of communication within your team and with other stakeholders. Emphasize the importance of strategic alignment with the company’s overarching goals.

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Why do you believe brand storytelling is important for High End Mega Brands?

Share your insights on how storytelling creates emotional connections with consumers, enhances brand identity, and differentiates products in a crowded marketplace. Provide examples of how compelling stories can drive engagement and sales for premium brands.

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We dream big to create a future with more cheers.

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Full-time, on-site
DATE POSTED
December 15, 2024

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