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NA CMO

Chief Marketing Officer, North America - USAre you a senior leader who collaborates with colleagues and peers to create marketing strategies and track success This leadership role positions you to drive regional marketing strategies, align marketing activities with campaign goals and deliver marketing initiatives within the region while partnering with leaders to test and evolve campaigns as you monitor metrics. Its an outstanding growth opportunity!Aon is in the business of better decisionsAt Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive, diverse team and are passionate about helping our colleagues and clients succeed.What the day will look likeAs a regional leader, you will take the initiative in the planning and execution of regional marketing campaigns to drive growth, ensuring alignment with Aon's global marketing strategy. You will have a dual reporting line into the Head of Global Marketing and CEO, North America. We know that our global strategies succeed when we understand and support regional needs, which is where you will own the tailoring of content to suit the local markets and demands of the region. Through coordination of in-region marketing communications in collaboration with other regional leaders, your team will build consistent messaging and resolve appropriate regional critical metrics and marketing growth targets. With the focused support of colleagues and their dedication to improvement, you will continue to grow your skills, knowledge, and experiences every day. Other responsibilities include:+ Planning and implementation of regional and local marketing events and campaigns with post-event reporting to rigorously deploy, monitor, test and adjust campaign strategies in the market and activation across paid media, social media and Aon.com.+ Align marketing strategy, planning, and campaigns in partnership with the Head of Global Marketing and regional CCOs.+ Work in collaboration with global Risk Capital and Human Market Strategy Leads, and their respective teams, to position regional content needs for global solution line development and ensure consistent regional messaging.+ Direct the marketing teams work to create regionally relevant, integrated "Aon United" demand-focused, multi-channel programs by buyer type, persona and segment that move clients through the sales funnel.+ Drive regional key objectives for demand-focused programs while guiding and supporting buyer leaders and sub-regional growth marketing leaders to plan and deliver activities that support growth priorities.How this opportunity is differentUnlike similarly-titled roles in other companies that distribute global content in local languages, we expect you to collaborate closely with the regional CEO, regional CCO and regional solution line/business leaders to build and deliver a robust marketing plan that aligns to regional growth priorities and regional revenue goals. Your team is encouraged to continually challenge and review results and impact to ensure we continue to deliver a plan that support the regional goals.Skills and experience that will lead to successAs one of the regional chief marketing officers, the capabilities that you bring to your team include experience with digital marketing to implement paid and organic campaign activations. A track record in B2B and marketing communications and demonstrated success influencing C-level executives and cross-functional leaders in a sophisticated, matrixed environment will help the team thrive. Also critical are demonstrated skills in messaging and positioning offerings and strong project management and organizational skills with the ability to implement programs with speed, accuracy and efficiency. Other beneficial skills include:+ Prior experience as part of an executive leadership team is preferred, with the initiative to lead through influence and participate as an active and vocal member of the team.+ Ability to lead teams through organizational change.+ Excellent presentation skills.+ Record of monitoring analytics and campaigns to drive successful outcomes and desired return on investment with an understanding of business analytics, measurement, and dashboardsEducationDegree in marketing and/or communications or equivalent work experienceHow we support our colleaguesIn addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two Global Wellbeing Days each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we're all for it. We call this Smart Working!Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.We provide individuals with disabilities reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment in accordance with applicable law. Please contact us to request an accommodation onAon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.Pay Transparency LawsThe salary range for this position (intended for U.S. applicants) is $136,000 to $252,600 annually. The actual salary will vary based on applicants education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicants geographic location.This position is eligible for participate in one of Aons annual incentive plans to receive an annual discretionary bonus in addition to base salary. The amount of any bonus is subject to the terms and conditions of the applicable incentive plan.Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including, but not limited to: a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long-term incentive awards at Aons discretion; medical, dental and vision insurance. This role does not accrue vacation. Rather, this role is eligible to take paid time off at the discretion of the employee and management in accordance with Company policy and practices. Various other types of leaves of absence; paid sick leave as provided under state and local paid sick leave laws, short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance; optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, and an employee assistance program that includes free counselling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.2552186Chief Marketing Officer, North America - USAre you a senior leader who collaborates with colleagues and peers to create marketing strategies and track success This leadership role positions you to drive regional marketing strategies, align marketing activities with campaign goals and deliver marketing initiatives within the region while partnering with leaders to test and evolve campaigns as you monitor metrics. Its an outstanding growth opportunity!Aon is in the business of better decisionsAt Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive, diverse team and are passionate about helping our colleagues and clients succeed.What the day will look likeAs a regional leader, you will take the initiative in the planning and execution of regional marketing campaigns to drive growth, ensuring alignment with Aon's global marketing strategy. You will have a dual reporting line into the Head of Global Marketing and CEO, North America. We know that our global strategies succeed when we understand and support regional needs, which is where you will own the tailoring of content to suit the local markets and demands of the region. Through coordination of in-region marketing communications in collaboration with other regional leaders, your team will build consistent messaging and resolve appropriate regional critical metrics and marketing growth targets. With the focused support of colleagues and their dedication to improvement, you will continue to grow your skills, knowledge, and experiences every day. Other responsibilities include:+ Planning and implementation of regional and local marketing events and campaigns with post-event reporting to rigorously deploy, monitor, test and adjust campaign strategies in the market and activation across paid media, social media and Aon.com.+ Align marketing strategy, planning, and campaigns in partnership with the Head of Global Marketing and regional CCOs.+ Work in collaboration with global Risk Capital and Human Market Strategy Leads, and their respective teams, to position regional content needs for global solution line development and ensure consistent regional messaging.+ Direct the marketing teams work to create regionally relevant, integrated "Aon United" demand-focused, multi-channel programs by buyer type, persona and segment that move clients through the sales funnel.+ Drive regional key objectives for demand-focused programs while guiding and supporting buyer leaders and sub-regional growth marketing leaders to plan and deliver activities that support growth priorities.How this opportunity is differentUnlike similarly-titled roles in other companies that distribute global content in local languages, we expect you to collaborate closely with the regional CEO, regional CCO and regional solution line/business leaders to build and deliver a robust marketing plan that aligns to regional growth priorities and regional revenue goals. Your team is encouraged to continually challenge and review results and impact to ensure we continue to deliver a plan that support the regional goals.Skills and experience that will lead to successAs one of the regional chief marketing officers, the capabilities that you bring to your team include experience with digital marketing to implement paid and organic campaign activations. A track record in B2B and marketing communications and demonstrated success influencing C-level executives and cross-functional leaders in a sophisticated, matrixed environment will help the team thrive. Also critical are demonstrated skills in messaging and positioning offerings and strong project management and organizational skills with the ability to implement programs with speed, accuracy and efficiency. Other beneficial skills include:+ Prior experience as part of an executive leadership team is preferred, with the initiative to lead through influence and participate as an active and vocal member of the team.+ Ability to lead teams through organizational change.+ Excellent presentation skills.+ Record of monitoring analytics and campaigns to drive successful outcomes and desired return on investment with an understanding of business analytics, measurement, and dashboardsEducationDegree in marketing and/or communications or equivalent work experienceHow we support our colleaguesIn addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two Global Wellbeing Days each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we're all for it. We call this Smart Working!Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.We provide individuals with disabilities reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment in accordance with applicable law. Please contact us to request an accommodation onAon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.Pay Transparency LawsThe salary range for this position (intended for U.S. applicants) is $136,000 to $252,600 annually. The actual salary will vary based on applicants education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicants geographic location.This position is eligible for participate in one of Aons annual incentive plans to receive an annual discretionary bonus in addition to base salary. The amount of any bonus is subject to the terms and conditions of the applicable incentive plan.Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including, but not limited to: a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long-term incentive awards at Aons discretion; medical, dental and vision insurance. This role does not accrue vacation. Rather, this role is eligible to take paid time off at the discretion of the employee and management in accordance with Company policy and practices. Various other types of leaves of absence; paid sick leave as provided under state and local paid sick leave laws, short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance; optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, and an employee assistance program that includes free counselling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.
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What You Should Know About NA CMO, Aon

Are you ready to take the reins as the Chief Marketing Officer for North America at Aon in the vibrant city of Chicago, IL? This leadership role offers an incredible chance to weave together marketing strategies that drive real growth in the region. You’ll partner closely with the Head of Global Marketing and the CEO of North America to align all marketing activities with our broader goals. Your knack for tailoring content to resonate with local markets will shine as you plan and execute dynamic campaigns and events that not only meet but exceed expectations. In this position, you’ll oversee a talented team, ensuring they're supported and have real opportunities for growth and development. From implementing multi-channel marketing programs to guiding marketing communications, you’ll be at the forefront of shaping Aon’s regional presence. Your demonstration of considerable expertise in B2B marketing and your experience of influencing decision-makers will truly set the tone for success. Aon is dedicated to creating an inclusive workplace that empowers individuals to thrive, and as part of our team, your ideas will drive progress and innovation. So, if you're passionate about making impactful decisions and leading a diverse team toward success, this role is for you!

Frequently Asked Questions (FAQs) for NA CMO Role at Aon
What are the primary responsibilities of the Chief Marketing Officer at Aon?

The Chief Marketing Officer at Aon is primarily responsible for driving regional marketing strategies, aligning marketing activities with campaign goals, and executing marketing initiatives tailored to local markets. This role involves collaboration with various regional leaders to ensure consistent messaging and the achievement of key regional marketing metrics, ultimately supporting Aon's overall growth objectives.

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What skills are necessary for success as a CMO at Aon?

To excel as a Chief Marketing Officer at Aon, candidates should possess strong digital marketing skills for both paid and organic campaigns, a proven track record in B2B marketing, and the ability to influence C-level executives. Skills in project management, organizational proficiency, and data analytics are also crucial for monitoring marketing campaign success and achieving desired return on investment.

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What educational background is preferred for the CMO position at Aon?

A degree in marketing, communications, or equivalent practical experience is preferred for the Chief Marketing Officer role at Aon. The position also values a rich history of working within marketing-related fields that showcase relevant skills and insights in a competitive market.

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How does Aon support professional development for its CMO?

Aon fosters a culture of continuous learning, providing its Chief Marketing Officer with opportunities to develop skills, share knowledge, and grow within the organization. This commitment includes access to various training resources and a collaborative environment that encourages innovative thinking and personal development.

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What kind of work environment can a CMO expect at Aon?

At Aon, the work environment is characterized by inclusivity and flexibility, allowing the Chief Marketing Officer to balance professional duties with personal well-being. Aon promotes a culture where employees can thrive by offering a range of working style options and emphasizing the importance of work/life balance.

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Common Interview Questions for NA CMO
Can you describe your approach to developing a regional marketing strategy?

When answering, I focus on the importance of understanding local market dynamics, aligning with global objectives, and ensuring flexibility within plans. I make sure to highlight my collaborative efforts with various stakeholders and how analytics inform my strategies.

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How do you measure the success of a marketing campaign?

I would explain my approach by discussing key performance indicators (KPIs) relevant to the campaign, like lead generation and conversion rates, and how I regularly monitor these metrics to assess performance and make necessary adjustments.

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Describe how you have influenced executive leaders in the past.

I would share a specific experience where I successfully presented data-driven insights that shaped executive decisions, demonstrating how I tailored my communication to meet their needs and expectations.

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What is your experience with digital marketing channels?

I would detail my experience across various digital platforms, focusing on how I have leveraged each channel effectively, sharing examples of successful campaigns that used integrated approaches for maximum impact.

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How do you handle conflicts within a marketing team?

I would outline my conflict resolution strategy, emphasizing open communication, finding common ground, and facilitating discussions to resolve misunderstandings while maintaining team cohesion.

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What strategies do you implement to enhance team performance?

I would discuss my focus on professional development, setting clear goals, fostering a culture of feedback, and celebrating successes to motivate the team and enhance overall performance.

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How do you keep up with marketing trends?

I would explain my commitment to lifelong learning through attendance at industry conferences, participation in workshops, and engaging with marketing communities online to stay ahead in an ever-evolving landscape.

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Tell me about a time you successfully managed a large marketing budget.

I would share a specific project where I meticulously allocated resources, monitored expenses, and ensured a positive ROI while exceeding campaign goals.

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How do you tailor marketing messages for different audiences?

I would converse about my research-driven approach to understanding audience segments and how I adapt messaging to meet their unique needs and motivations while ensuring brand consistency.

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What role does data play in your marketing decisions?

I would highlight data's critical role in informing every aspect of my marketing strategy, from targeting the right audience to evaluating campaign performance and optimizing future initiatives.

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Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Our colleagues provide our clients in over 120 countries and sovereignties with advice and solutions that give them the clar...

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December 14, 2024

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