Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
SEO Analyst | Bankrate image - Rise Careers
Job details

SEO Analyst | Bankrate

Our Bankrate Growth Marketing Team is looking for an SEO Analyst to support the development and implementation of our SEO strategy, including content marketing, user experience, and technical SEO responsibilities.You will work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility for Bankrate. An SEO Analyst is an integral part of a successful marketing strategy, making decisions that impact the business. This role will focus on building and evolving our SEO strategy for one of Bankrate's core verticals: Credit Cards, Mortgage and Home Equity, Banking and Investing, Insurance, or Loans.What You Will Do• Analyze and Report:• Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams• Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L.• Keep our site and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.• Leverage proprietary in-house marketing tools while applying analytical thinking to large data sets to inform strategic decisions• Own financial performance reports and presentations with senior leadership• Ideate:• Own custom solutions end-to-end building, testing, and innovating leveraging analytical thinking and strong statistical methodologies to optimize end results.• Innovate with Senior SEOs and other team members as we look to build our EEAT strategy to evolve our brand and connect with our users in ways we have never done before• Launch new experiences to meet and fulfill the users needs at all points in their journey• Collaborate:• Implement Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy, collaborating with world-class Editorial, UX, and creative teams.• Drive an innovative content strategy working to diversify our content offering to build authority and help users at all stages of their financial life cycleWhat We're Looking For• Hybrid Work Schedule:• Ability to work at Red Ventures’ Corporate Headquarters in Fort Mill, SC (South Charlotte) three days a week on Tuesdays, Wednesdays, and Thursdays.• Ability to work from home on Mondays and Fridays.• Experience:• At least 1 year of experience in Growth Marketing, Marketing Analytics, Search Engine Optimization, or a similar role as a self-starting, curious, proven performer.• Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove effectiveness of tactics.• Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills.• At least a Bachelor's Degree is required for this position.• Someone with some Technical SEO Exposure:• Strong data analytics skills• Ability to work within Content Management System (CMS) like Wordpress and Storyblok• Ability to collaborate with Bankrate’s Engineering Team to improve the CMS and to improve Technical SEO fixes..• Familiar with the Scrum Agile Framework of software development.• Ability to use Microsoft Excel and Google Sheets tools like VLOOKUPs and Pivot Tables.• Able to pull & manipulate multiple datasets to inform strategy with data.• Ability to work with data using tools such as Google Analytics, Looker Studio, Google Tag Manager, and similar reporting platforms.• Familiar with a number of SEO suites and tools including: Ahrefs, SEMRush, SEOClarity, Botify, Google Search Console, and Screaming Frog.• Comfortable with basic HTML for on-page SEO tactics.• Someone who is a Cross-Functional Collaborator:• Comfortable working with business leaders in forecasting, competitive analysis, and business modeling.• Someone who is intellectually curious:• A frequent reader of SEO journals and newsletters.• Stays close to industry trends. Opinionated about the long-term direction of organic search and can work to translate it into strategy.• Ability to discern signal from noise using statistical approaches such as sampling, hypothesis testing, and a/b testing• Diligent in tracking your competitive landscape.• Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy.Compensation• Cash Compensation Range: $80,000 - $100,000*• *Actual salary is based on geographic location, qualifications, and experience*About Red VenturesFounded in 2000, Red Ventures (RV) is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo. For more information, visit and follow @RedVentures on social platforms.Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact us here.If you are based in California, we encourage you to read this important information for California residents linked here.Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-noticeQuestions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.
Red Ventures Glassdoor Company Review
3.2 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
Red Ventures DE&I Review
No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
CEO of Red Ventures
Red Ventures CEO photo
Ric Elias
Approve of CEO

Average salary estimate

$90000 / YEARLY (est.)
min
max
$80000K
$100000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About SEO Analyst | Bankrate, Red Ventures

Join the vibrant Growth Marketing Team at Bankrate as an SEO Analyst! This role is a fantastic opportunity for bright minds who are passionate about search engine optimization and want to make a real impact in a rapidly growing digital space. You’ll work directly with our expert Editorial, Engineering, and Design teams, collaborating to craft a leading-edge SEO strategy targeting our core verticals such as Credit Cards, Mortgage, and Banking. Your responsibilities will include analyzing organic search trends, optimizing our site for mobile users, and generating reports that impact our bottom line. You will own financial performance reports presented to senior leadership while working on innovative solutions to enhance user engagement and brand visibility. To thrive in this position, you should be curious, innovative, and have a knack for solving complex problems. Ideally, you have a background in Growth Marketing or SEO and are comfortable with data analytics tools and web content management systems. If you’re ready to blend creativity with analytical skills and propel Bankrate’s online presence to the next level, we want to hear from you!

Frequently Asked Questions (FAQs) for SEO Analyst | Bankrate Role at Red Ventures
What are the key responsibilities of an SEO Analyst at Bankrate?

As an SEO Analyst at Bankrate, you will engage in a variety of responsibilities including analyzing search landscapes, optimizing site performance, and developing strategies to improve organic rankings. You’ll work closely with teams from Editorial to Engineering to foster a collaborative environment that drives financial performance. Moreover, you'll be responsible for creating financial reports for senior leadership, showcasing your analytic findings and recommendations.

Join Rise to see the full answer
What qualifications do I need to apply for the SEO Analyst position at Bankrate?

To be a successful candidate for the SEO Analyst position at Bankrate, you should possess at least a Bachelor's Degree and have a minimum of one year of experience in SEO, Marketing Analytics, or a similar role. Technical SEO exposure, strong data analytics skills, and familiarity with various SEO tools like Ahrefs or SEMRush are essential. A passion for innovative search strategies and problem-solving abilities is also highly desirable.

Join Rise to see the full answer
How does an SEO Analyst at Bankrate contribute to the overall marketing strategy?

An SEO Analyst at Bankrate plays a pivotal role in shaping the marketing strategy by enhancing brand visibility through organic search channels. By analyzing data and collaborating across departments, you'll identify opportunities to optimize content, improve user experience, and ultimately drive traffic that contributes to the business's bottom line.

Join Rise to see the full answer
What tools will I be using as an SEO Analyst at Bankrate?

In the role of SEO Analyst at Bankrate, you will work with various tools including Google Analytics, Google Search Console, SEMRush, and Ahrefs. You'll also use Excel and Google Sheets to manipulate data and produce insightful reports. Familiarity with CMS platforms and SEO suites will further enhance your capabilities in this role.

Join Rise to see the full answer
What work environment can I expect while working as an SEO Analyst at Bankrate?

The work environment at Bankrate is dynamic and collaborative, integrating a hybrid model to balance in-office and remote work. You'll collaborate with talented teams in a modern office setting, engaging in daily interactions that promote creative problem-solving and innovative thinking, all while working toward common goals.

Join Rise to see the full answer
Common Interview Questions for SEO Analyst | Bankrate
Can you explain your experience with SEO tools and how you have used them in previous roles?

When discussing your experience with SEO tools, focus on specific platforms like Ahrefs, SEMRush, or Google Analytics. Highlight how you used these tools to analyze performance, track keyword rankings, or optimize content. Explain any successful strategies you implemented based on your findings and the outcomes of those strategies.

Join Rise to see the full answer
How do you stay updated on SEO trends and algorithm changes?

To effectively answer this question, emphasize your proactive approach to learning by subscribing to industry newsletters, participating in webinars, or following trusted SEO blogs. Share examples of how you’ve applied new insights to your work, demonstrating your commitment to continuous improvement in your SEO strategies.

Join Rise to see the full answer
Describe an SEO project you led. What strategies did you implement and what were the results?

Be prepared to delve into a specific project, outlining your role and the strategies you implemented. Discuss how you identified the project goals, the methods you used for optimization, and the measurable outcomes. This helps illustrate your hands-on experience and the impact of your efforts.

Join Rise to see the full answer
What is your process for conducting keyword research?

Explain your keyword research process step-by-step, from identifying target topics to using tools for gathering data on search volume and competition. Highlight any techniques you have that yield effective keyword opportunities, and illustrate how the keywords fit into broader content strategies.

Join Rise to see the full answer
Can you provide an example of a technical SEO issue and how you solved it?

Share a specific technical SEO challenge you encountered, detailing your approach to diagnosing the problem and the steps you took to resolve it. Explain the tools you utilized and the results of your actions, showcasing your technical knowledge and problem-solving skills.

Join Rise to see the full answer
How do you evaluate the success of an SEO campaign?

Discuss the various metrics you use to evaluate an SEO campaign's success, such as organic traffic increase, keyword ranking improvements, and conversions. Share specific examples of a campaign you measured, the tools you used for analysis, and how you translated data into actionable insights.

Join Rise to see the full answer
What are some current SEO best practices you believe are essential?

Mention core SEO best practices such as mobile-first optimization, quality content creation, and technical site health checks. Reference any recent updates from search engine algorithms that influence these practices and how you incorporate them into your approach. This will demonstrate your understanding of the evolving SEO landscape.

Join Rise to see the full answer
How do you approach on-page SEO, and what elements do you prioritize?

Outline your approach to on-page SEO, discussing key elements such as title tags, meta descriptions, headers, and content relevance. Explain how you ensure these elements are optimized to enhance user experience and search visibility, illustrating your strategic thinking in the optimization process.

Join Rise to see the full answer
What role does user experience play in SEO, and how would you optimize for it?

Highlight the symbiotic relationship between user experience and SEO. Discuss strategies such as improving page load speeds, ensuring mobile-friendly designs, and creating intuitive navigation. Provide specific examples from your past work where focusing on user experience led to improved SEO performance.

Join Rise to see the full answer
How would you handle conflicting priorities with different teams at Bankrate?

Explain your communication style and collaboration strategies for managing conflicts. Share an example where you successfully navigated differing priorities by being transparent, understanding the needs of each team, and finding a compromise that aligned with the overall goals of the company.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
Posted 9 days ago
Photo of the Rise User
Montu Remote Sydney NSW, Australia
Posted 1 hour ago
Photo of the Rise User
Pennylane Remote All France (remote)
Posted 13 days ago
Photo of the Rise User
Posted 4 days ago
Photo of the Rise User
Wealth.com Remote Remote, United States
Posted 9 days ago

We believe companies should be forces for good. Driven by purpose, we measure our impact by our our ability to positively change the trajectory of the people and communities we touch. Our top philanthropic priority is creating access to college,...

27 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 8, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!