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Remote Field Marketing Manager EMEA (m/f/d)

About RoomPriceGenie ✨🧞‍♂️

Founded in 2017, RoomPriceGenie is dedicated to helping hoteliers around the globe achieve optimal pricing. 🌍 We understand that many small hotels face challenges with digitalization, making their operations increasingly complex and often resulting in lost revenue. This is where we come in!

We have developed a powerful solution that enables hotels to set the right prices in just seconds. ⏱️ Our state-of-the-art algorithm analyzes both internal hotel data and market trends to recommend pricing strategies that enhance revenue and improve booking rates.

With customers spanning the globe—from the USA and Canada to Iceland, South Africa, China, Slovenia, Italy, and the UK—RoomPriceGenie has made a meaningful impact in the hospitality industry, and our clients love the results. ❤️

Now, we are excited to expand our customer base and spread the word about how we can support hoteliers in optimizing their pricing strategies. We invite you to join us on this journey! We actively encourage applications from candidates with diverse backgrounds to enrich our team and drive innovation.

Your Role 

The Field Marketing Manager for EMEA will champion RoomPriceGenie’s brand presence across the EMEA region. You will be responsible for driving regional marketing initiatives that fuel sales and customer engagement. In this role, you will work closely with sales and marketing teams to plan and execute tailored marketing campaigns and events for EMEA’s diverse markets. This is an exciting and challenging opportunity where you’ll take ownership of diverse responsibilities:

  • Campaign & Event Execution:

    • Develop and implement region-specific marketing campaigns, focusing on building brand awareness, driving pipeline growth, and supporting RoomPriceGenie’s overall marketing strategy.

    • Organize and manage regional trade shows, conferences, webinars, and association-led engagements.

  • Sales & Market Alignment:

    • Act as a strategic partner to the EMEA sales teams, aligning marketing efforts to address region-specific needs. 

    • Regularly collaborate with your GTM teams to understand market priorities, identify key topics, and provide tailored marketing support.

  • SWAG & Brand Presence:

    • Coordinate with the design team to develop impactful SWAG items that reflect RoomPriceGenie’s brand identity. Ensure the EMEA markets has tailored merchandise for events, trade shows, and client engagement.

  • Market Analysis & Performance Tracking:

    • Conduct market research to identify regional trends, competitor activities, and new opportunities. Measure and report on the effectiveness of campaigns and events, making adjustments to optimize results.

  • Budget Management:

    • Oversee the EMEA regional marketing budget, ensuring efficient resource allocation and campaign execution.

Your Profile

  • C2-level English proficiency and currently based in CET timezone or similar timezone.

  • 2-4 years of experience in field marketing, event management, or a similar role, preferably within the hospitality or tech industry.

  • Strong project management skills with the ability to plan and execute multiple campaigns simultaneously.

  • Excellent communication and collaboration skills, with a proven track record of working closely with sales and GTM teams.

  • Analytical mindset, capable of using data to drive decision-making and measure campaign performance.

  • Ability to develop innovative marketing concepts and out-of-the-box strategies tailored to diverse markets.

  • Familiarity with regional market trends across EMEA and an understanding of industry associations. 

  • Experience in digital marketing, event planning, and SWAG coordination.

Nice to have 

  • Additional European languages (Swiss German, French, or more!).

  • Experience in a SaaS or travel-tech company.

  • Hospitality industry experience or a passion for helping hotels.

  • Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce).

What We Offer at RoomPriceGenie 💪

At RoomPriceGenie, we don’t just offer jobs; we offer an adventure! 🚀 Join us in an exciting startup atmosphere where you can grow your career while changing the world for tens of thousands of independent hoteliers. 🌍 Our global and diverse team is fueled by passion and a shared mission. We thrive in a culture that’s all about transparency, respect, and making a real impact together.

Here’s what you can expect when you become part of our Genie family:

  • Hybrid Office Model: Work your way! Whether you’re a remote work ninja 🖥️, love the hustle of the office 🏢, or enjoy a mix of both, we empower you to choose the setup that suits you best.

  • One Team, One Vision, One Goal: We’re in this together! 🤝 Our Genies are laser-focused on our mission, collaborating to make magic happen. ✨ It’s no wonder we score a stellar 9.3 from our team members! 🌟

  • Epic Team Gatherings: Every year, we bring our global crew together 🌎 for a week of networking, brainstorming, and fun. 🎉 Plus, enjoy regular hangouts in our offices to keep the camaraderie alive.

  • Growth and Development: We’re all about lifelong learning! 📚 Level up your skills with personal and professional development opportunities. You’ll even snag up to three extra days off each year to focus on your growth. 📈

  • 5 Years? 5 Weeks! Stick with us, and we’ll reward your loyalty. After five years, you’ll earn an incredible five weeks of bonus vacation time 🏖️ to recharge and explore the world. 🌍

  • Birthday Celebrations: It’s your day, so take it off! 🎂 Celebrate your birthday the way you want, guilt-free.

  • Flexible Hours: We get it—life happens! ⏰ We offer flexible working hours to help you balance your work and personal life seamlessly.

  • Wellbeing Matters: Your mental health is a top priority. 🧘 Every Genie gets access to Headspace, the leading meditation app, to help you cultivate a happier, healthier, and more zen life. 🌿

We kindly ask that recruitment agencies refrain from reaching out regarding this vacancy. Thank you for your understanding.

Average salary estimate

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$80000K

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What You Should Know About Remote Field Marketing Manager EMEA (m/f/d), RoomPriceGenie

Join RoomPriceGenie as a Remote Field Marketing Manager EMEA (m/f/d) and be part of a dynamic team that is revolutionizing the hospitality industry! Since our inception in 2017, we've made it our mission to help hoteliers optimize their pricing strategies with our innovative software solution. Embracing the challenges of digitalization, we empower hotels to maximize revenue through data-driven pricing decisions. In this exciting role, you'll be the driving force behind our brand presence across the EMEA region, crafting marketing campaigns that resonate with diverse markets. Your creative flair will shine as you organize regional trade shows and webinars, collaborating closely with sales teams to align marketing efforts seamlessly. Utilize your analytical skills to dive deep into market research, measuring campaign effectiveness to refine our strategies. With a hybrid office model, we encourage you to work in a way that energizes you, all while being supported by a culture that promotes growth, transparency, and team collaboration. Ready to make an impact and help us expand our reach? Floor your career with RoomPriceGenie today!

Frequently Asked Questions (FAQs) for Remote Field Marketing Manager EMEA (m/f/d) Role at RoomPriceGenie
What responsibilities does a Remote Field Marketing Manager at RoomPriceGenie have?

As a Remote Field Marketing Manager at RoomPriceGenie, you will develop and execute region-specific marketing campaigns, manage trade shows and webinars, and align marketing strategies with the sales teams to meet market needs. You'll also be involved in budget management and evaluating campaign performance for continuous improvement.

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What qualifications are required for the Remote Field Marketing Manager position at RoomPriceGenie?

Applicants for the Remote Field Marketing Manager role at RoomPriceGenie should have 2-4 years of experience in field marketing or event management, preferably within the hospitality or tech industries. Strong project management skills, excellent communication abilities, proficiency in C2-level English, and familiarity with EMEA regional trends are also essential.

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How can a Remote Field Marketing Manager at RoomPriceGenie measure campaign effectiveness?

In this role, a Remote Field Marketing Manager at RoomPriceGenie will conduct market analysis and track performance metrics on various marketing initiatives to measure their impact and effectiveness, allowing for data-driven decisions and adjustments to strategies for optimal results.

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What type of team culture can I expect as a Remote Field Marketing Manager at RoomPriceGenie?

RoomPriceGenie's culture is built on collaboration, transparency, and innovation. As a Remote Field Marketing Manager, you'll be part of a supportive team that values input and creativity, making it a perfect environment for professional growth and teamwork.

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What opportunities for growth are available to a Remote Field Marketing Manager at RoomPriceGenie?

At RoomPriceGenie, we prioritize personal and professional development. As a Remote Field Marketing Manager, you’ll have access to various growth opportunities, including extra days off for development initiatives, skill-building activities, and annual team gatherings to build connections across the company.

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Common Interview Questions for Remote Field Marketing Manager EMEA (m/f/d)
Can you describe your experience in field marketing and how it relates to the Remote Field Marketing Manager position at RoomPriceGenie?

Highlight your previous roles in field marketing, emphasizing specific campaigns you’ve led and the outcomes. Connect your experience to how it can contribute to RoomPriceGenie's marketing objectives, underlining your ability to manage multiple projects efficiently.

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How do you tailor marketing campaigns for diverse markets like EMEA?

Discuss your approach to understanding regional nuances, including market research methods you employ. Provide examples of past campaigns where you successfully adapted messaging and strategies to fit local cultures and preferences.

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What tools do you use for tracking the performance of your marketing campaigns?

Mention specific analytics tools you are familiar with, such as Google Analytics or CRM platforms, and describe how you utilize them to monitor KPIs and impact, providing insights into how you adjust campaigns based on data.

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How do you work with sales teams to align marketing strategies?

Talk about your experience collaborating with sales teams, and mention any tools or methods you’ve used to facilitate communication. Emphasize specific instances where your joint efforts led to successful campaign outcomes.

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Can you give an example of a successful event or trade show you organized?

Share a detailed account of a past event, explaining your role and the strategies you implemented. Focus on outcomes, such as attendance numbers, engagement levels, and follow-up actions that resulted in sales leads.

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What do you think is the most critical element of a successful marketing campaign?

Articulate your thoughts on various components such as audience understanding, creative messaging, and effective distribution. Emphasize the importance of measuring success and adapting based on consumer feedback.

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Describe how you conduct market analysis in your marketing role.

Outline your process for gathering and analyzing market data, identifying trends, and translating that information into actionable marketing strategies. Provide examples that illustrate your analytical mindset.

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How do you approach budget management for marketing campaigns?

Discuss your experience in managing budgets, highlighting your skills in resource allocation, and maintaining financial oversight to ensure campaigns stay within budget while maximizing ROI.

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What innovative marketing strategies have you developed in your previous roles?

Share examples of creative strategies you've implemented, showcasing how you thought outside the box to address specific marketing challenges and achieve impactful results.

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How would you increase brand awareness for RoomPriceGenie in the EMEA region?

Discuss potential strategies such as localized campaigns, partnerships with relevant industry associations, and leveraging digital marketing platforms. Highlight your understanding of EMEA markets and how you would engage those audiences effectively.

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RoomPriceGenie AG offers a tool for hotel management professionals to automate room pricing, and manage occupancy to increase revenue. The company is headquartered in Zug, Switzerland.

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Full-time, remote
DATE POSTED
December 6, 2024

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