Brand Marketing Lead - Elevate Appetise to Iconic Brand Status

At Appetise, we’re on a mission to revolutionise how food companies understand their shoppers. Imagine being the first company in the world to track not just what people buy, but why and when they choose certain products. That’s what we do. We’re pioneering a brand-new approach called Share of Occasion, giving food brands real-time insights into consumer behaviour backed by data no one else can access.

For years, market research has been slow, expensive, and out of reach for many. Only the biggest food companies with large budgets could afford to get insights on shopper habits. We’re changing that. Our data isn’t just about who’s buying what—it’s about the real motivations behind those choices, from grocery planning to product usage. This is a game-changer for marketers in the food industry, empowering them to make smarter, faster decisions that directly drive growth.

We’re disrupting the market by bringing these insights to life through our shoppable recipe platform, already loved by over 60,000 New Zealand and Australia households. Think of it as the ultimate meal-planning tool, where consumers find their perfect recipes and brands get invaluable data on consumer choices.

Why does this matter? We’re unlocking insights that food brands have never had before—showing them their true competition and helping them stay ahead by deeply understanding their customers’ needs and habits. With Appetise, every meal becomes a chance to gain an edge.

We’re a growing, passionate team of 20. With big ambitions for 2025 and beyond, we’re looking to add new talent to help us achieve this bold vision. Our partners, consumers, and investors are all behind us; we’re ready to make global waves.

If you’re ready to join a company that’s breaking new ground in consumer insights, we’d love to meet you.

Role Overview

Are you ready to craft a brand that inspires loyalty, sparks emotion, and redefines a category? At Appetise, we’re on a mission to transform how FMCG brands connect with consumers while empowering individuals to live better through food. This is a rare opportunity to supercharge your career and put your name on the map by building a brand that resonates, like Nike, Apple, or Patagonia.

We’re seeking a Brand Marketing Lead to develop and execute a bold vision for Appetise, combining our cutting-edge B2B SaaS insights platform with our shoppable recipe platform. You'll help us connect deeply with audiences across New Zealand, Australia, and beyond.

What You’ll Do

Lead a Brand That Resonates

• Define and execute a powerful brand strategy that makes Appetise the aspirational leader in the FMCG tech stack.
• Shape a cohesive identity that’s human, inspiring, and category-defining.
• Craft messaging that connects emotionally with FMCG customers and B2C users alike.

Drive Campaigns That Inspire Action

• Lead multi-channel campaigns that engage and convert FMCG decision-makers and B2C users.
• Create standout content—brand films, thought leadership pieces, success stories—that amplify our mission.
• Leverage digital marketing strategies (SEO, SEM, social media, email) to elevate our presence and impact.

Expand Internationally

• Develop market-specific strategies to introduce Appetise into new regions.
• Localise branding while maintaining a universal, human appeal.

Own Data-Driven Brand Growth

• Use insights to refine strategies, measure success, and optimise campaigns.
• Define and track brand awareness, engagement, and emotional impact KPIs.

Budget Management and Reporting

• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximise ROI.
• Monitor expenditures and adjust strategies to stay within budget while achieving marketing objectives.
• Prepare regular reports detailing campaign performance, insights, and recommendations for improvement.

Shape the Future of FMCG

• Position Appetise as the leader in "Share of Occasion" insights, revolutionising how FMCG brands engage with consumers.
• Build thought leadership through partnerships, events, and collaborations with industry influencers.

What You Bring

• Proven experience building brands that resonate emotionally, ideally in tech, FMCG, or consumer products.
• A unique ability to balance creativity and analytical thinking, using data to drive bold strategies.
• Exceptional storytelling skills and a knack for crafting messaging that inspires action.
• Expertise in campaign management across digital and traditional channels.
• Strong cross-functional collaboration and aligning teams around a cohesive vision.
• Hunger to take a brand to the next level and make an impact globally.

Why This Role Will Supercharge Your Career

• Create a Category Leader: Be at the forefront of defining a new space in FMCG and SaaS.
• Global Impact: Shape a brand that resonates locally and internationally.
• Incredible Growth Opportunity: Join a high-growth, pre-Series A company with big ambitions and a collaborative, forward-thinking team.

At Appetise, our culture drives our success.

We pride ourselves on creating an environment where talented and dedicated people thrive.

We live & breathe our core values

• We are strongest as a team
• Change for the better
• Learning from every outcome
• Commitment to our customers

This mindset helps us win in the fast-paced food tech landscape. We’re a true startup - our team contributes ideas that will help shape the future of Appetise. We’re a passionate team, we value open communication, and we don’t take ourselves too seriously.

We value a variety of personalities, viewpoints, and cultures, knowing that different perspectives bring a new flavour to our solutions.

Our HQ is in Christchurch. We embrace future flexibility and offer location and time adaptability. WFH is optional on Wednesdays and Fridays. Work at your peak efficiency. As long as the Mahi is done, we are happy.

Our Christchurch office is pet-friendly and includes fun times like Treat Tuesdays, quarterly team days, and in-office games. Once a quarter, we put down the tools and have some fun for a day—kayaking, zip-lining, and paint and sip have been some of our recent faves. These fun moments aren't just perks, though (and they take place during work hours). They show the importance of working as a team and being passionate about what we do.

The salary range for this role is $125,000 - $150,000. In addition, you’ll be eligible to participate in our employee stock ownership plan.

Get in touch!

We're on the hunt for the real deal: a new team member who is ready to excel. We're talking about folks who are not just talented but also eager to learn and grow, always asking the "why" behind the "what." Who roll up their sleeves, dive into their work, and bring a sharp intellect to the table.

We'd love to see a track record of great wins in your past roles. But it's not just about hard skills; we're also looking for team members who are collaborative, solution-focused and thrive in a fast-paced change environment. In the scale-up stage, all our roles are exposed to strategic planning and end-to-delivery project delivery. We’re a keen bunch and want to deliver our best every time.

We want Appetise to be a place for everyone to learn and grow. If you’re unsure that you tick all the boxes but feel you’re close to what we’re looking for, please apply anyway. We’d love to hear from you! This is where you could belong.

Once you apply, you’ll hear from us to acknowledge your application. If you have questions about any of the above or any accessibility requirements, we can help you from there.

Applications close when we find the right person, so we encourage you to send in your info quickly if you’re interested.