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Senior Analyst Relations Manager

 About Bazaarvoice

 

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

 

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

 

Our brand promise : closing the gap between brands and consumers.

 

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

 

It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!


As a Senior Analyst Relations Manager, you will play a crucial role in managing and enhancing our relationships with industry analysts and influencers. This individual will be key to building our brand’s visibility in the market, ensuring that analysts are accurately informed about our product offerings through regular briefings with the Bazaarvoice leadership team, and driving impactful analyst reports that reflect our competitive advantages. 


What you'll be doing:


Analyst Relations Strategy Development:
  • Develop and execute a comprehensive Analyst Relations (AR) strategy that aligns with our overall business goals, product positioning, and go-to-market initiatives.
  • Collaborate with the marketing, product, and executive teams to develop key narratives enhancing our position in analyst research and reports.

Analyst Briefing Management:
  • Plan and coordinate analyst briefings, inquiries, and meetings, ensuring the company is well-positioned and represented in all interactions.
  • Help prepare executives and subject matter experts for analyst engagements, including briefing materials, presentation decks, key talking points and briefing outcomes.

Research and Competitive Analysis:
  • Gather insights from analysts, research reports, and market trends regularly to inform the company's product, sales, and marketing strategies.
  • Monitor competitor activities and industry shifts to identify areas of opportunity or differentiation in analyst reports.

Performance Measurement:
  • Define and track key performance indicators (KPIs) to measure the success of the AR program, including report coverage, mention frequency, and sentiment analysis.
  • Provide regular reports and insights to internal stakeholders on the impact of analyst relations and the outcomes of key engagements.

Influencing Analyst Research:
  • Collaborate with analysts to ensure that they have the most up-to-date information about our products, services, and strategic direction.
  • Proactively engage analysts to influence research reports, quadrants, and market forecasts that impact the company’s reputation and positioning.

Content Development for Analyst Engagement:
  • Create and manage content tailored for analyst engagements, including executive briefings, bylines, reports, and presentations.Ensure that all materials are strategically aligned with the company’s brand and messaging.

Collaboration with Stakeholders:
  • Work closely with the Product Marketing and Leadership teams to gather insights and updates on product and competitive intelligence for analyst consumption.
  • Serve as the primary point of contact between the company and analyst firms, maintaining and strengthening these critical relationships.

Industry Trends and Thought Leadership:
  • Stay current on industry trends, market research, and thought leadership in areas that impact the business and its products.
  • Leverage analyst insights to guide internal product strategy and external go-to-market activities.


Who you are:
  • 7-10 years of experience in Analyst Relations, communications, product marketing, or a related field, with a focus on the B2B technology sector.
  • Exceptional communication and relationship-building skills to engage with both analysts and internal stakeholders.
  • Strong project management skills with experience overseeing multiple, concurrent AR engagements.
  • Strong analytical skills, with the ability to assess research, reports, and market trends to guide strategy.
  • Familiarity with competitive intelligence gathering, and understanding of market research methodologies.
  • Passion for industry research, market trends, and staying ahead of competitors.
  • Experience working with top-tier analyst firms such as Gartner, Forrester, and IDC is preferred.


#LI-RJ1

#LI-Hybrid


Why join Bazaarvoice?

 

Customer is key

We see our own success through our customers’ outcomes.  

We approach every situation with a customer first mindset.

 

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it’s in our DNA. 

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

 

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity. 

We love what we do, and because we’re laser focused on our mission.

 

Innovation over Imitation

We seek to innovate as we are not content with the status quo. 

We embrace agility and experimentation as an advantage.

 

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives. 

We champion what’s best for Bazaarvoice before individuals or teams.  

As a stronger company we build a stronger community.

 

Commitment to diversity and inclusion

 

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.

Average salary estimate

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What You Should Know About Senior Analyst Relations Manager, Bazaarvoice

At Bazaarvoice, we’re on a mission to create smarter shopping experiences that connect brands and consumers in meaningful ways. As a Senior Analyst Relations Manager based in Austin, you'll be at the forefront of managing our relationships with industry analysts and influencers. Imagine working closely with our leadership team, developing a comprehensive Analyst Relations strategy that not only aligns with our business goals but also elevates our brand visibility in the market. You'll coordinate analyst briefings and prepare compelling narratives that highlight our competitive edge. By gathering invaluable insights from analysts and monitoring market trends, you'll help shape our product strategies and marketing initiatives. This role isn’t just about managing reports; it’s about making a significant impact by ensuring analysts are fully informed about our offerings and services. You will create tailored content for engagements and serve as a key liaison between Bazaarvoice and the analyst community. If you’re excited about driving industry influence and have a passion for building relationships, this position could be a perfect fit for you. Join us at Bazaarvoice, where your contribution will help bridge the gap between brands and consumers and make a lasting impact in the world of retail!

Frequently Asked Questions (FAQs) for Senior Analyst Relations Manager Role at Bazaarvoice
What are the key responsibilities of a Senior Analyst Relations Manager at Bazaarvoice?

As a Senior Analyst Relations Manager at Bazaarvoice, your main responsibilities include developing and executing an Analyst Relations strategy, managing analyst briefings and interactions, conducting competitive analysis, and influencing analyst research reports. You will collaborate with various teams to enhance key narratives and ensure the company's positioning in the market is accurately represented.

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What qualifications do I need to apply for the Senior Analyst Relations Manager role at Bazaarvoice?

To apply for the Senior Analyst Relations Manager position at Bazaarvoice, candidates should have 7-10 years of experience in Analyst Relations, communications, or product marketing, particularly in the B2B technology sector. Strong communication skills, project management experience, and familiarity with top-tier analyst firms like Gartner and Forrester are highly preferred.

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How important is relationship building for the Senior Analyst Relations Manager at Bazaarvoice?

Relationship building is crucial for the Senior Analyst Relations Manager role at Bazaarvoice. You will need to engage with both analysts and internal stakeholders effectively. Developing these relationships ensures that analysts have up-to-date information about Bazaarvoice's products and services, ultimately influencing research reports and market perception.

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What kind of content do I need to create as a Senior Analyst Relations Manager at Bazaarvoice?

In this role, you will create tailored content for analyst engagements, including executive briefings, bylines, reports, and presentations. It's essential to ensure that all materials align strategically with Bazaarvoice's brand messaging and effectively communicate the company’s competitive advantages.

Join Rise to see the full answer
What are the performance metrics used for the Senior Analyst Relations Manager position at Bazaarvoice?

Performance metrics for the Senior Analyst Relations Manager at Bazaarvoice include report coverage, mention frequency, and sentiment analysis. You will also track key performance indicators to measure the success of the Analyst Relations program and provide regular insights to internal stakeholders.

Join Rise to see the full answer
Common Interview Questions for Senior Analyst Relations Manager
Can you explain your experience with Analyst Relations and how it relates to this role?

In your response, highlight your previous roles involving Analyst Relations, detailing specific strategies you've implemented and their outcomes. Discuss how your experience aligns with Bazaarvoice's goals of enhancing relationships and driving impactful analyst reports.

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How do you develop a comprehensive Analyst Relations strategy?

When answering, describe your method for aligning analyst strategies with business goals. Include the importance of collaboration with product and marketing teams and how you've previously measured success with KPIs.

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What makes an effective analyst briefing?

Discuss the key elements of an effective analyst briefing, such as thorough preparation, clear messaging aligned with company goals, and the ability to address specific analyst inquiries. Emphasize the importance of providing compelling narratives and insights.

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How do you stay updated with industry trends relevant to Analyst Relations?

Detail the resources you utilize for keeping informed about industry trends, such as subscribing to relevant publications, attending industry events, and engaging with analysis reports. Explain how this knowledge informs your AR strategies.

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Can you describe a situation where you influenced Analyst research outcomes?

Share a specific example of how you proactively engaged with analysts to impact their research reports, including the tactics you used and the results achieved. Highlight any positive recognitions or enhanced visibility for your previous company.

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What are the key metrics you consider when measuring analyst relations success?

Discuss essential metrics such as report coverage, sentiment analysis, and engagement frequency. You could also mention qualitative feedback from analysts and internal stakeholders as a crucial aspect of assessing effectiveness.

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How do you approach competitor analysis in your Analyst Relations role?

Explain your approach to gathering competitor intelligence, including tools and methodologies you use to analyze market shifts and opportunities. Highlight your ability to leverage this data to enhance your organization’s positioning.

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What role does collaboration play in your work as a Senior Analyst Relations Manager?

Discuss your experiences working with cross-functional teams, such as marketing and product development, to ensure that messaging and strategies are cohesive. Explain how collaboration enhances your effectiveness in the role.

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How do you prepare executives for analyst engagements?

Detail the steps you take in preparing executives, including creating briefing materials, summary reports, and presentation decks. Stress the importance of aligning their messaging with the company’s strategic objectives.

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What strategies do you employ to build lasting relationships with industry analysts?

Share strategies that focus on transparency, timely communication, and continuous engagement with analysts. Illustrate how regular updates and feedback can foster trust and strengthen professional relationships.

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Our mission is to build smarter shopper experiences across the entire customer journey. Whether it’s getting your user-generated content program started on day one or expanding global multichannel strategies, we’re here to be a true strategic part...

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Full-time, hybrid
DATE POSTED
December 18, 2024

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