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Performance Marketer

Who is Clinical Notes AI?

At Clinical Notes AI, we’re redefining the landscape of clinical documentation and mental health support with our cutting-edge AI-driven platform. By automating note-taking, transcriptions, and documentation, we empower healthcare providers to reduce administrative burdens and focus on delivering quality care to their patients. Designed with a deep commitment to HIPAA compliance and patient confidentiality, our platform increases efficiency, reduces clinician burnout, and streamlines insurance reimbursements.

What is this opportunity?

We are seeking a Performance Marketing Specialist to join our growing team and lead impactful campaigns that drive customer acquisition in the healthcare and SaaS markets. This role will be instrumental in continued development of a cohesive marketing strategy that integrates content creation, paid advertising, and marketing automation. If you’re excited about transforming how healthcare providers adopt innovative solutions, this role is for you!

Who are you?

You are a data-driven and creative marketer with a strong track record in performance marketing and marketing automation. You thrive in fast-paced environments and are passionate about driving measurable outcomes. Your ability to adapt B2C marketing strategies for B2B SaaS solutions, coupled with expertise in paid search, campaign management, and marketing tools, makes you a perfect fit for this role. You are eager to make a meaningful impact in healthcare by helping clinicians discover tools that transform their work.

How will you contribute?

  • Campaign Management:

    • Develop, optimize, and scale campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and others.

    • Manage monthly budgets of $20k-$50k+, ensuring efficient spend allocation and maximizing ROI.

  • Content Strategy:

    • Collaborate with content creators to design strategies that amplify paid campaigns and align with target audience needs.

  • Marketing Automation:

    • Design strategies and manage automations in tools like Zapier and Make.com to streamline workflows in GoHighLevel (GHL), HubSpot, and Mailchimp.

    • Oversee all automated communications with customers and leads to drive engagement and conversions.

  • Keyword Research & Optimization:

    • Identify and leverage high-performing keywords to enhance campaign success and search visibility.

    • Identify and manage audiences that align with our Ideal Customer Profile for B2B and individual clinicians.

  • Creative Testing & Collaboration:

    • Partner with internal teams to test and refine ad copy, landing pages, calls-to-action, and email templates.

  • Analytics & Reporting:

    • Track campaign performance metrics, analyze data to uncover insights, and present actionable recommendations to leadership.

    • Leverage google analytics, pixels, and other reporting tools to track attribution and source tracking for traffic, opportunities, and overall metric reporting

    • Together we will use this data to determine where we should allocate budget and focus our marketing efforts.

  • Cross-Channel Marketing:

    • Align paid efforts with other marketing channels, including retargeting, email, and social media campaigns.

What do you bring?

  • Experience: 3-5 years in performance marketing with a focus on paid search, marketing automation, and campaign management.

  • Technical Proficiency:

    • An understanding of modern tools such as Clay.io and other AI marketing strategies and tools.

    • Expertise in Google Ads, Meta Ads, TikTok, LinkedIn Ads, and related tools.

    • Experience with marketing automation platforms like Zapier, Make.com, HubSpot, Mailchimp, and GoHighLevel (GHL).

  • Strategic Mindset: Proven ability to manage large budgets, optimize campaigns, and develop cohesive marketing strategies.

  • Market Knowledge: Experience driving customer acquisition in competitive U.S. markets.

  • Collaboration Skills: Strong communication skills for coordinating with content creators and cross-functional teams.

  • Customer-Centric Approach: A consumer-first mindset with the ability to translate strategies into measurable outcomes.

Why Clinical Notes AI?

  • Mission-Driven Work: Join a company committed to enhancing clinician efficiency and patient care.

  • Flexible Environment: Work remotely, with autonomy and no-boss culture.

  • Growth Opportunities: Thrive in a supportive culture that values continuous learning and personal growth.

  • Comprehensive Benefits: Enjoy competitive compensation, flexible leave policies, tech reimbursements, and company offsites.

If you are passionate about performance marketing, automation, and making a difference in healthcare, apply today to join Clinical Notes AI’s mission to transform the future of clinical documentation.

Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Performance Marketer, Clinical Notes AI

At Clinical Notes AI, we're on an exciting journey to revolutionize the way clinical documentation and mental health support are delivered. We’re looking for a Performance Marketer who’s ready to make a significant impact in driving customer acquisition within the healthcare and SaaS sectors. If you have a knack for data-driven marketing and a creative flair, this San Diego-based role is an incredible opportunity for you. In this position, you'll develop and optimize high-impact campaigns on platforms such as Google Ads and LinkedIn while managing substantial monthly budgets. Your expertise in marketing automation tools like HubSpot and Mailchimp will also allow you to streamline workflows and enhance customer engagement. The ideal candidate for this Performance Marketing Specialist role is not just experienced but also genuinely passionate about helping clinicians thrive by highlighting innovative solutions. Together with our content teams, you'll create compelling strategies that resonate with our audience, ensuring that every campaign is targeted to perfection. You’ll track and analyze performance metrics, presenting insights to leadership that will shape our marketing strategy. What’s more, you’ll be part of a mission-driven company that values flexibility, offering a remote work environment and opportunities for personal growth. If you’re eager to contribute to a team dedicated to improving healthcare efficiency, this is your chance to shine!

Frequently Asked Questions (FAQs) for Performance Marketer Role at Clinical Notes AI
What responsibilities does a Performance Marketer have at Clinical Notes AI?

As a Performance Marketer at Clinical Notes AI, you will be responsible for developing and optimizing campaigns across various platforms like Google Ads and LinkedIn. You'll manage substantial budgets, collaborate with content creators to align marketing strategies, oversee marketing automation, and track campaign performance metrics to drive customer acquisition effectively.

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What qualifications are required for the Performance Marketer position at Clinical Notes AI?

To qualify for the Performance Marketer position at Clinical Notes AI, candidates should have 3-5 years of experience in performance marketing focused on paid search and campaign management. Proficiency in modern tools like Google Ads, Meta Ads, and marketing automation platforms such as HubSpot and Mailchimp is essential. Strong analytical skills and a customer-centric approach are also crucial.

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How does the Performance Marketer contribute to Clinical Notes AI's mission?

The Performance Marketer at Clinical Notes AI plays a pivotal role in achieving the company's mission by driving successful customer acquisition campaigns. By optimizing marketing efforts and using data-driven strategies, you help clinicians discover innovative solutions that improve patient care and streamline their day-to-day operations.

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What marketing tools should a Performance Marketer at Clinical Notes AI be familiar with?

A Performance Marketer at Clinical Notes AI should be familiar with tools such as Google Ads, Meta Ads, LinkedIn Ads, and marketing automation platforms like HubSpot, Mailchimp, Zapier, and Make.com. Familiarity with analytics tools for tracking campaign performance is also necessary to optimize marketing strategies effectively.

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What opportunities for growth does Clinical Notes AI offer for a Performance Marketer?

Clinical Notes AI offers a dynamic and supportive culture that encourages continuous learning and personal growth. As a Performance Marketer, you will have opportunities to enhance your skills in a flexible remote work environment while being part of a mission-driven team dedicated to transforming healthcare.

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Common Interview Questions for Performance Marketer
Can you describe your experience with campaign management in performance marketing?

Certainly! In my previous role, I managed multi-channel campaigns where I utilized Google Ads and Meta Ads to drive lead generation. I focused on optimizing budget allocation to maximize ROI and conducted A/B testing on different ad creatives to refine our approach.

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How do you determine the right keywords for your campaigns?

I start by researching keywords using tools like Google Keyword Planner. I look for high-performing keywords relevant to our target audience, ensuring they align with our services. It's also essential to analyze competitor strategies and continually refine my keyword list based on performance metrics.

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How do you measure the success of your marketing campaigns?

Success is measured through various KPIs such as conversion rates, click-through rates, and overall ROI. I leverage tools like Google Analytics to track these metrics, constantly tweaking campaigns based on what the data reveals to ensure optimal performance.

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What strategies do you use for effective budget management?

I prioritize a balanced approach by allocating budgets based on past performance data. I continuously monitor the spend against results, reallocating resources to high-performing campaigns while minimizing investment in underperforming areas to ensure maximum effectiveness.

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Describe a time when you successfully turned around an underperforming campaign.

I once inherited a campaign with low engagement. I analyzed the data, identified issues with ad copy and targeting, and adjusted the messaging to better resonate with the audience. After these tweaks, we saw a 50% increase in conversions within a month.

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How do you stay updated on changes in digital marketing trends?

I regularly read industry blogs, attend webinars, and participate in workshops focused on digital marketing. Networking with other marketers and engaging in online communities also keeps me informed about the latest strategies and tools.

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What role does data analysis play in your marketing strategy?

Data analysis is fundamental to my marketing strategy. It allows me to understand customer behavior, evaluate campaign performance, and inform my decision-making process. I harness insights from data to optimize and launch more effective campaigns.

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How do you approach collaboration with other teams, such as content and design?

I believe in open communication and regular check-ins. I work closely with content and design teams to ensure that marketing materials align with our brand goals and message. Collaborating on creative ideas strengthens our campaigns and enhances engagement.

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What tactics do you employ in your email marketing efforts?

In my email marketing efforts, I focus on personalization and automation to enhance engagement. Using tools like Mailchimp, I segment audiences based on their behavior and interests, ensuring that the content they receive is relevant and timely.

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How do you handle feedback and criticism regarding your campaigns?

I view feedback as an opportunity for growth. I actively seek constructive criticism from peers and stakeholders, analyze their insights, and use them to inform adjustments in my campaigns. Continuous improvement is key to success in performance marketing.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 18, 2024

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