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Senior Software Engineer Frontend

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

Description


The Advertiser Experience team is a diverse, global, and agile engineering group dedicated to delivering exceptional user experiences for our Advertisers. As a team member, you will contribute to the development and optimization of user interfaces across Apple Ads, working closely with Product Engineers, Platform Engineers, and UI Engineers. Our goal is to innovate and enhance capabilities by leveraging cutting-edge technology and sharing our solutions to improve and scale across various businesses and use cases. Together, we aim to create seamless and engaging experiences that resonate with our clients. Responsibilities - Build the foundational pieces of the next generation of Apple’s Ad Platforms. - Collaborate with product management and UX teams to define experiences for consumers. - Design and implement performant orchestration layers, scalable web components, and libraries.

Minimum Qualifications


Bachelor's degree in Computer Science or equivalent is required. Experience building and maintaining high-performance, consumer-facing web applications that scale with user growth Expert in HTML5, CSS, and JavaScript, with mastery of at least one modern framework (React, Angular, Vue, or Svelte) Strong Node.js skills using frameworks like Express or Fastify, including custom middleware development for authentication, routing, and error handling Proven ability to design and implement REST APIs and GraphQL endpoints Comprehensive knowledge of web stack fundamentals, protocols, and performance optimization techniques TypeScript and ES6 proficiency strongly preferred Experience with automated testing using Jest and Playwright Strong UX/UI design understanding with a creative eye for visual details that deliver intuitive user experiences Cloud platform expertise for deploying scalable, reliable solutions Excellent written and verbal communication skills for effective team collaboration Thrives in fast-paced environments while contributing to innovative projects

Preferred Qualifications


Familiarity with Advertising Technology Master's degree is preferred
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Average salary estimate

$150000 / YEARLY (est.)
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What You Should Know About Senior Software Engineer Frontend, Apple

Hey there! Are you ready to take your career to new heights as a Senior Software Engineer Frontend at Apple? Here, you'll be at the heart of transforming the advertising landscape across our innovative Apple Services. Our Advertiser Experience team is all about crafting compelling user experiences, ensuring advertisers can connect seamlessly with their audiences. Imagine collaborating with brilliant minds like Product Engineers and UI Engineers while laying down the groundwork for the next generation of Apple’s Ad Platforms. Your responsibilities will range from designing high-performance user interfaces to implementing scalable web components using cutting-edge technologies. You’ll have the opportunity to work with modern frameworks like React and Node.js, all while ensuring user privacy and delivering value for companies both big and small. This role is perfect for those who thrive in dynamic environments and love to tackle challenges head-on. So, if you have a Bachelor’s degree in Computer Science and a knack for creating stunning web applications, Apple is the place for you to shine. Join us and help redefine the world of advertising, one engaging experience at a time!

Frequently Asked Questions (FAQs) for Senior Software Engineer Frontend Role at Apple
What are the main responsibilities of a Senior Software Engineer Frontend at Apple?

As a Senior Software Engineer Frontend at Apple, your main responsibilities will include building the foundational pieces of Apple’s Ad Platforms, collaborating with product management and UX teams to create impactful user experiences, and designing scalable web components. You'll work closely within a diverse team to innovate and enhance web applications that power advertisements across various Apple Services.

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What qualifications do I need to apply for the Senior Software Engineer Frontend position at Apple?

To apply for the Senior Software Engineer Frontend role at Apple, you will need a Bachelor’s degree in Computer Science or a related field. Additionally, experience in building and maintaining high-performance web applications, strong knowledge of HTML5, CSS, and JavaScript, and familiarity with modern frameworks like React, Angular, or Vue is essential. Proficiency in Node.js and experience with REST APIs are also key qualifications.

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How can I showcase my skills for the Senior Software Engineer Frontend role at Apple?

To effectively showcase your skills for the Senior Software Engineer Frontend position at Apple, highlight your experience in developing scalable web applications, your familiarity with modern JavaScript frameworks, and any past projects that demonstrate your ability to build intuitive user interfaces. Providing examples of your work or GitHub repositories can also greatly bolster your application.

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What technologies should I be proficient in for the Senior Software Engineer Frontend job at Apple?

For the Senior Software Engineer Frontend job at Apple, you should be proficient in HTML5, CSS, and JavaScript, and have mastery of at least one modern framework such as React, Angular, or Vue. Strong skills in Node.js, experience with RESTful services and GraphQL endpoints, and knowledge of performance optimization techniques are also crucial to succeed in this role.

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What is the team culture like for the Senior Software Engineer Frontend at Apple?

The team culture at Apple for the Senior Software Engineer Frontend role is diverse, collaborative, and fast-paced. You'll work amongst a global and agile team that values creativity and innovation. The culture promotes sharing of ideas and solutions, encouraging team members to think outside the box and continuously improve user experiences.

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Common Interview Questions for Senior Software Engineer Frontend
Can you describe your experience with frontend frameworks for the Senior Software Engineer Frontend role at Apple?

When answering this, discuss specific frameworks you have used, such as React or Vue. Highlight projects where you implemented these frameworks, detailing your role in the development process, any challenges faced, and the impact your work had on user experience and application performance.

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How do you approach performance optimization in web applications?

In your response, mention techniques such as lazy loading, code splitting, minification, and using tools like Lighthouse for performance audits. Emphasize your understanding of how to identify bottlenecks and your experience with optimizing resource loading for improved user experiences.

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What strategies do you use for collaborative work in a team environment?

Discuss your communication skills and collaborative tools you use, like Git for version control or ticketing systems for issue tracking. Share examples of how you’ve successfully collaborated on projects and any methodologies, such as Agile, that you’ve employed in team settings.

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Tell me about a challenging project you worked on and how you overcame difficulties.

Provide a specific example, detailing the project, the challenges you faced—be it technical or teamwork-related—and the solutions you implemented. Describe what you learned from the experience and how it contributed to your growth as an engineer.

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How do you ensure user privacy in your designs?

Emphasize your understanding of privacy regulations such as GDPR and how you incorporate user consent mechanisms in your designs. Discuss the importance of transparency in data usage and give examples of how you’ve integrated privacy-focused practices in web applications.

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What do you know about Apple Ads and its impact on advertising technology?

Make sure to highlight your understanding of Apple Ads, its mission to respect user privacy, and how it contrasts with traditional advertising. Discuss its role in enhancing user experience while driving business growth for advertisers, showing your knowledge of current trends in advertising technology.

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Describe your experience with automated testing frameworks.

Talk about specific automated testing tools you have used, such as Jest or Playwright. Provide examples of how you have implemented testing in your development process, including unit tests, integration tests, and how this improved code reliability and reduced bugs in production.

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How do you prioritize tasks and manage deadlines in a fast-paced environment?

Outline your time management strategies, such as using Kanban boards or prioritization matrices. Share your approach to assessing project requirements and deadlines to effectively balance multiple tasks while ensuring quality results.

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What is your approach to designing user interfaces?

Describe your design philosophy, emphasizing user-centric approaches. Talk about your process for gathering user feedback and integrating it into your UI designs. Mention any tools you use for wireframing or prototyping.

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How familiar are you with REST APIs and GraphQL?

In your response, explain your experience with designing and implementing both REST APIs and GraphQL endpoints. Discuss the benefits and limitations of each, and provide examples of projects where you utilized either or both technologies.

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We’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways.

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CULTURE VALUES
Inclusive & Diverse
Diversity of Opinions
Work/Life Harmony
Dare to be Different
Reward & Recognition
Empathetic
Take Risks
Growth & Learning
Transparent & Candid
Mission Driven
Passion for Exploration
Feedback Forward
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Learning & Development
Paid Time-Off
Maternity Leave
Social Gatherings
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 18, 2025

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