Marketing Director (US)
The Ascend Group is looking for a Marketing Director to be responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth. This role requires strong leadership, an understanding of the viral vector market, organizational and analytical skills, and the ability to collaborate effectively across various teams to achieve our mission.
About Ascend Advanced Therapies
Ascend Advanced Therapies is a Gene to GMP (AAV) contract, development and manufacturing organization (CDMO) built on decades of expertise with industry veterans in multiple roles from therapeutics companies and global CDMO’s. The company’s brand is relatively new with the 2023 acquisition of Freeline Therapeutics team in Munich which leads process and analytical development activities for the company and our clinical manufacturing group in Alachua, Florida purchased from Beacon Therapeutics in 2024. Combined, we are a group of over 120 people focusing on development and manufacture of life-changing therapies for our clients and their patients through viral vectors. We are pioneers in the space with unique IP and platform assets. Our goal is to grow our brand amidst 50+ competitors and have a growing presence in the Cell and Gene Therapy market that is a dominating voice.
About ABL
Advanced BioScience Laboratories (ABL) is a contract development and manufacturing organization (CDMO) dedicated to advancing therapeutics, vaccines, and other biological products. ABL joined Ascend with over 60 years of experience working with diverse organizations including industry, government, and academic entities. ABL provides manufacturing capabilities for the development and production of virus-based oncolytic therapies, gene therapies and viral vaccines. GMP facilities are in Rockville, MD with services including bulk drug substance, live virus fill/finish, process, and assay development for clinical products
Key Responsibilities:
Strategic Planning:
- Build and develop a marketing plan outlining the implementation of comprehensive marketing strategies aligned with our business plan, goals and objectives.
- Analyze and work with the strategy team on market trends and industry insights to identify growth opportunities and differentiating opportunities in a highly competitive sector of viral vector manufacturing.
Team Leadership:
- Manage any outside marketing contractors, PR, Social Media or design teams, fostering a culture of creativity and collaboration and developing a unique brand.
Campaign Management:
- Manage multi-channel marketing campaigns, including digital, print, social media, and events whether executed internally or with vendors
- Evaluate outreach campaign performance and adjust strategies as needed to optimize results using HubSpot or other CRM tools
Budget Management:
- Develop and manage the marketing budget, ensuring optimal allocation of resources
- Monitor the marketing budget spend and report on financial adherence quarterly and annually
Brand Management:
- Ensure consistent and fresh brand messaging and positioning across all channels at sites, teams and employees.
- Develop and refine branding initiatives to enhance brand equity through collateral, booth design, PR messaging and timing, unique tools and messaging through conferences, video or other techniques to increase share of voice
Content Development
- Collaborate with internal teams and technical SMEs to develop and refine both business and technical marketing pieces to support brand development
- Understand key drivers and customer needs within the viral vector manufacturing to refine brand positioning of marketing pieces and drive value oriented content
Stakeholder Collaboration:
- Collaborate with sales, strategy teams, SME’s in development, executive team leaders, and other departments to ensure alignment on marketing initiatives.
- Build relationships with conference brands in the space that help expand the brand.
Market Research:
- Collaborate with strategy team to conduct competitive analysis and market research to inform marketing strategies and educate teams
- Build an understanding of differentiation and key drivers in the viral vector market to ensure brand alignment with ongoing business strategy
- Identify and leverage new marketing technologies and platforms as needed.
- Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
- Relevant degree in scientific field (ie. Biotechnology, life-sciences) is a strong plus
- Range of 7-10 years of experience in marketing
- Proven track record of successful marketing campaigns and brand development.
- Strong analytical skills and data-driven decision-making.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms (CRM, Hubspot and others).
Key Performance Indicators (KPIs):
- Increase in brand awareness metrics.
- Growth in market share and customer acquisition.
- Improvement in campaign ROI and engagement rates.
- Annual bonus
- 401k matching up to 3%, 50% on the next 2%
- ·Medical, Dental, Vision, Life, Short-Term and Long-Term Disability, AD&D, and additional insurances.
- 20 days PTO
- 5 days Sick leave
- 6 weeks Parental Leave
Company Values:
Aim Higher – Our motto and values.
- Quality by integrity - We set high standards, putting quality and evidence first to seek the best solutions.
- Adaptability is in our DNA - We are forward-thinking problem solvers, driven by the developing science and to deliver the best medicines.
- Serving patients by serving our partners - We can depend on each other, and on the organisation, to deliver goals and services.
To start your journey with us at Ascend, kindly submit your resume and a cover letter showcasing your qualifications and interest in the role. We value diversity and oppose discrimination. While we eagerly await all applications, we'll only reach out to selected candidates for interviews. Please note that successful candidates must be legally authorized to work in the United States and will undergo E-verify authentication. Thank you for considering joining our team as we shape the future together!
Average salary estimate
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The Ascend Group is excited to find a dynamic Marketing Director to lead our marketing initiatives and elevate our brand. In this pivotal role, you'll develop and execute strategic marketing plans designed to boost brand awareness, enhance customer engagement, and drive revenue growth. With your strong leadership skills and deep understanding of the viral vector market, you'll collaborate seamlessly with our diverse teams to fulfill our ambitious mission. At Ascend Advanced Therapies, a pioneering CDMO focused on Gene to GMP (AAV), we have an impressive history of innovation in the field. Our acquisition of the Freeline Therapeutics team in Munich and the clinical manufacturing group from Beacon Therapeutics positions us uniquely as leaders in the life-changing therapies sector. The ideal candidate will not just have a passion for marketing but also a background in biotechnology or a related scientific field. With 7-10 years of marketing experience, you’ll expertly manage multi-channel campaigns across digital platforms and traditional media. This role is all about creativity, collaboration, and making data-driven decisions to refine and optimize strategies for the best outcomes. You'll also be accountable for budget management, ensuring spending aligns with our goals, and working closely with sales and executive teams to guarantee alignment in our marketing efforts. We encourage you to come join us at Ascend as we not only work towards our growth but also strive to serve our patients and partners by advancing life-changing therapies together.
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