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Field Industry Marketing Specialist - Service Management

Company Description

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but also on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

This position has responsibility for developing and executing industry marketing plans for the North America market.  The position will allow for a broad array of responsibilities across many aspects of the marketing mix.  The primary objective of this position is to help drive the sales pipeline as well as increase brand awareness within assigned industry segment.  The position includes marketing planning and budgeting, campaign/project management, and marketing plan execution. This position can sit 100% remote within the US. 

 Responsibilities

  • Develop, execute and measure a comprehensive marketing plan that ultimately drives awareness, sales leads and pipeline.
  • Research new programs and ideas that will drive future success
  • Act as the marketing “go to” person for assigned industry/segment and manage activities across all stakeholders.
  • Work in conjunction with the Business Development Manager and the Demand Generation Team to create and execute outstanding lead generation programs.
  • Provide creative vision and project management skills in creating campaigns to encourage maximum sales activity.  Work individually and with a team in creating, scheduling, and planning projects/campaigns.
  • Develop campaigns to encourage maximum demand generation activity through marketing and sales tactics.
  • Work individually and with marketing/sales teams in creating, scheduling, planning and executing projects/campaigns.
  • Work in conjunction with other functional/industry areas to deliver campaigns/activities that drive increased brand awareness and pipeline.
  • Project manage one-off campaigns / projects.

Qualifications

  • Experience in B-to-B marketing most specifically in the area of business software applications
  • Previous campaign management experience a plus
  • 2-3+ years of proven marketing experience.
  • Experience in any of the following industries would be a plus (not required): Manufacturing, Construction, Energy, Aerospace & Defense, or Field Service Management.
  • Ability to quickly become familiar with and  communicate concepts regarding enterprise software  
  • Strong project management skills, along with excellent oral and written communication skills
  • Strong PowerPoint creation and editing skills
  • Strong organization skills, attention to detail, and creative
  • Solid time and project management skills
  • Strong business acumen and analytical skills
  • Commitment to delivering high-quality work on time
  • Enthusiasm and self-motivation
  • A self-starter, strong work ethic, with personal initiative and drive
  • Ability to work independently without supervision and collaboratively with teams when needed
  • Ability to travel as needed; limited travel required

Additional Information

At IFS you will work in a growing, global enterprise software company where informal hierarchies promote simplicity and trust with responsibility. We strive to deepen our expertise by taking on challenging and varying work assignments in a collaborative environment together with committed colleagues.

With professionalism and a strong customer focus in everything we do, from R&D to Sales and Consultancy, we are proud to serve world-class customers all over the globe with our leading products.

If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.

What We’re Offering

  • Salary Range:  $65,000 to $85,000 plus 5% bonus potential
  • Flexible paid time off, including sick and holiday
  •  Medical, dental, & vision insurance
  •  401K with Company contribution
  •  Flexible spending accounts
  •  Life insurance and disability benefits
  •  Tuition assistance
  •  Community involvement and volunteering events

M/F/Disabled/Vet VEVRAA Federal Contractor.  We are a Drug-Free Workplace. Interested candidates should apply at: www.ifs.com/about/careers-at-ifs

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer

Average salary estimate

$75000 / YEARLY (est.)
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$65000K
$85000K

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What You Should Know About Field Industry Marketing Specialist - Service Management, IFS

Are you ready to take your marketing career to the next level? At IFS, we're on the lookout for a dynamic Field Industry Marketing Specialist - Service Management to join our innovative team in Itasca, IL. In this role, you’ll play a vital part in developing and executing comprehensive marketing plans tailored specifically for the North American market. Your creativity and strategic thinking will drive our brand awareness and sales pipeline across various industry segments. With responsibilities that include everything from campaign management to marketing budget planning, you’ll showcase your talent in managing projects and collaborating with cross-functional teams. Whether you’re brainstorming new lead generation initiatives or enhancing our current marketing efforts, your role will be both challenging and rewarding. Sometimes working independently on projects while also collaborating with talented colleagues, you will help us elevate our enterprise software solutions. At IFS, we pride ourselves on fostering an inclusive environment that celebrates diversity and encourages personal initiative. With a commitment to sustainability and a mission to deliver high-quality work, you’ll empower yourself and others to change the status quo. So, if you’re passionate about making an impact and eager to join a global, diverse team that values creativity and collaboration, then this is the perfect opportunity for you. Join us at IFS to #MakeYourMoment and transform how we connect with our customers.

Frequently Asked Questions (FAQs) for Field Industry Marketing Specialist - Service Management Role at IFS
What are the main responsibilities of a Field Industry Marketing Specialist at IFS?

As a Field Industry Marketing Specialist - Service Management at IFS, your core responsibilities will revolve around developing and executing industry marketing plans for the North American market. You'll be tasked with driving brand awareness and cultivating the sales pipeline by managing marketing planning and execution while collaborating closely with both the Business Development Manager and the Demand Generation Team.

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What qualifications do I need to apply for the Field Industry Marketing Specialist position at IFS?

To apply for the Field Industry Marketing Specialist - Service Management role at IFS, you'll need 2-3+ years of proven marketing experience, particularly in B-to-B settings relating to business software applications. Previous campaign management experience is a plus, and familiarity with industries such as Manufacturing, Construction, or Aerospace will be beneficial in understanding our target markets.

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What type of projects will I manage as a Field Industry Marketing Specialist at IFS?

In the role of Field Industry Marketing Specialist - Service Management at IFS, you will manage a range of marketing projects, including the development, execution, and measurement of comprehensive marketing campaigns aimed at boosting brand recognition and creating sales leads. You'll also take charge of one-off campaigns, working both independently and as part of a team to ensure maximum engagement and success.

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Can I work remotely as a Field Industry Marketing Specialist at IFS?

Yes! The Field Industry Marketing Specialist - Service Management position at IFS offers the flexibility of remote work. You'll have the opportunity to effectively collaborate with team members and stakeholders across the country while managing your marketing efforts from the comfort of your own home.

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What benefits can I expect if I join IFS as a Field Industry Marketing Specialist?

Joining IFS as a Field Industry Marketing Specialist means you’ll receive a competitive salary ranging from $65,000 to $85,000, plus a bonus potential of 5%. Additional benefits include flexible paid time off, health insurance options, a 401K plan with company contributions, tuition assistance, and opportunities for community involvement, amongst many others.

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Common Interview Questions for Field Industry Marketing Specialist - Service Management
What marketing strategies would you implement as a Field Industry Marketing Specialist at IFS?

When discussing marketing strategies during your interview, consider mentioning a mix of traditional and digital tactics to reach diverse segments. Highlight the importance of data analytics, lead generation programs, and creative campaigns that focus on demand generation, ultimately aligning with IFS’s brand ethos and objectives.

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How do you prioritize multiple campaigns as a Field Industry Marketing Specialist?

You can describe a methodical approach to prioritize tasks by assessing the impact of campaigns on business objectives, deadlines, and resource availability. Mention common project management techniques such as creating timelines and using tools that help track progress and collaboration among team members.

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Can you give an example of a successful marketing campaign you executed?

Be ready to provide a specific example of a campaign you led, detailing your objectives, strategy, execution, and the measurable results. Highlight the skills used, and how you gathered insights that contributed to higher engagement or sales, showcasing your analytical skills and creativity.

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What is your approach to measuring the success of marketing campaigns?

Discuss using key performance indicators (KPIs) such as ROI, lead conversion rates, and brand awareness metrics. Explaining how you analyze data to refine future campaigns demonstrates your results-oriented mindset and commitment to continuous improvement.

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How do you handle tight deadlines for project deliveries?

You could explain your techniques for managing time and workload under pressure, such as prioritizing tasks, setting realistic milestones, and collaborating with team members for support. Give a personal example where your approach successfully met a deadline.

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What tools do you use for marketing project management?

Mention the various project management tools you’ve used, like Asana or Trello, along with analytics and reporting tools to track campaign performance. Discussing your tech-savviness will demonstrate your ability to adapt to IFS’s marketing toolset.

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How do you ensure stakeholder alignment in your marketing projects?

You could highlight the importance of regular communication, presenting comprehensive plans, and seeking feedback to ensure all stakeholders are on board. Mention strategies you've used for effective collaboration in your past roles.

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What do you consider crucial in creating effective marketing campaigns?

In your answer, emphasize understanding the target audience, having a clear value proposition, and leveraging insights from market research. It’s important to stress the creative and analytical balance needed to craft campaigns that resonate with potential customers.

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How would you adapt marketing strategies for different industry segments?

Discuss the importance of research and customizing messaging to suit different audiences. Share how knowing the unique challenges and needs of various industries informs your marketing strategy while ensuring alignment with company goals.

Join Rise to see the full answer
What motivates you to excel in a marketing role?

Personal motivation varies, but discussing your passion for storytelling through marketing, the satisfaction of achieving results, and the excitement of working in a diverse environment like IFS can resonate well with interviewers. Express your enthusiasm for the industry and the position.

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Dental Insurance
Disability Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Vision Insurance
Paid Holidays

At IFS we develop cloud enterprise software for companies who want to be at their best when it matters most to their customers - at the #MomentOfService. This idea resonates with customers, partners and analysts, and has helped fuel growth. But wh...

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Full-time, remote
DATE POSTED
January 4, 2025

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