Marketing Copy Writer (Short-Form Specialist)

As the Marketing Copy Writer (Short-Form Specialist) at AssetWatch, your key responsibilities include creating high-quality short-form content for marketing campaigns, such as ad copy, landing pages, marketing emails, and social media posts. You will also collaborate closely with other marketing team members to ensure consistency in messaging and contribute to content strategy development. Additionally, incorporating SEO practices and participating in A/B testing will be crucial for optimizing campaign performance.

To be considered for the Marketing Copy Writer (Short-Form Specialist) position at AssetWatch, you should have at least 2 years of experience in marketing copy writing, particularly focused on short-form content. A strong understanding of marketing principles, excellent writing skills, attention to detail, and collaboration capabilities are essential. Familiarity with SEO and experience with CMS or marketing automation tools are also beneficial. Don't forget to have a portfolio ready to showcase your relevant work!

The Marketing Copy Writer (Short-Form Specialist) at AssetWatch will play a crucial role in promoting our innovative condition monitoring solutions. By developing compelling content that captures the attention of audiences and communicates our value proposition, you will help us drive leads and position AssetWatch as a leader in the predictive maintenance space. Your impact through persuasive messaging will directly contribute to our growth and success.

At AssetWatch, we embrace a remote-first work culture that allows you to work flexibly from anywhere in the U.S. Collaboration is key, and you will be expected to engage with your team members during core working hours. We pride ourselves on fostering a supportive environment where creativity and innovation can thrive while efficiently managing tasks across various marketing channels.

The Marketing Copy Writer (Short-Form Specialist) at AssetWatch will enjoy a competitive compensation package, including share options, a flexible work schedule, comprehensive benefits, and a 401K plan. Additionally, you will have the opportunity to work within an exciting and growing team, make a real impact each day, and benefit from unlimited PTO!

When answering this question, share specific examples of short-form content you've created, mentioning the types of marketing campaigns they were for and what impact they had. Highlight your ability to write persuasively and how you adapt your style for different platforms.

Explain your process of understanding the unique requirements and audience of each platform. Discuss how you conduct research to create impactful messages that align with the platform's guidelines and user behavior while ensuring a clear call to action.

You should mention specific tools like Google Keyword Planner, Ahrefs, or SEMrush that you are familiar with. Describe your process of integrating SEO best practices into your writing while maintaining the content’s natural flow and persuasiveness.

Discuss the key performance indicators (KPIs) you track, such as conversion rates, click-through rates, and engagement metrics. Emphasize the importance of A/B testing and analytics in refining your content strategy based on performance data.

Share the various sources you rely on, such as industry blogs, webinars, online courses, and networking groups. Highlight your eagerness to learn and adapt your strategies based on emerging trends in short-form marketing.

Provide a clear example detailing your role, the objectives, and the type of content you produced. Explain the results that followed, demonstrating your capability to directly impact campaign success through compelling copy.

Emphasize your communication skills and proactive approach to collaboration. Discuss how you gather insights from team members in demand generation, digital marketing, or sales to create cohesive content that drives the campaign's success.

You might say that understanding the target audience and their pain points is critical. Emphasize the importance of creating messages that resonate emotionally while clearly presenting the benefits of the product or service.

Talk about how you view feedback as an opportunity for growth. Share an example where you took constructive criticism to improve your work and how you made adjustments to ensure it met the team’s expectations.

Express your enthusiasm for the role and how AssetWatch’s mission aligns with your personal values. Share what excites you about joining their team, such as the chance to work on innovative technology and contribute to the manufacturing sector's evolution.