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SEO Manager (Affiliates)

The Telegraph is looking for a talented and enthusiastic SEO manager to join our dynamic Audience team. In this collaborative role, you will drive and refine key organic growth strategies for our Commerce team, directly impacting the performance of our affiliate-driven content.

Reporting to the Head of Evergreen SEO, you will be instrumental in managing organic performance, collaborating closely with editors on best practices, identifying new opportunities, and providing insightful performance reports across some of our most valuable channels. You will be at the forefront of eCommerce and publisher trends, working closely alongside editorial and commercial teams to influence cross-business strategy.

A prime example of our evergreen commercial content can be found within Telegraph Recommended and its associated guides, a trusted resource for our audience's purchasing decisions.

Key Responsibilities

  • Execute evergreen content strategies for key commercial verticals, including planning, briefing, and content optimisation.
  • Create and deliver comprehensive weekly and monthly reports and analyses, ensuring data is easily digestible for cross-business stakeholders.
  • Work closely with journalists and editors, providing expert SEO advice, best practice guidance, training sessions, and content optimisations.
  • Drive content performance through competitor audits, keyword gap analysis, identification of emerging trends and seasonal opportunities, and innovation in on-page formats aligned with new channel trends.
  • Work to commercial & revenue-based KPIs, understanding the impact of decisions made at the top of the funnel
  • Inform event-planning, performing keyword research and working with the news SEO team to optimise performance for key commercial events such as Black Friday
  • Stay up to date on SEO developments, particularly in News and eCommerce, attending industry events and keeping ahead of the search engine ecosystem.
  • Assist the Head of Evergreen SEO in identifying and assessing new search-led business opportunities.
  • Manage and support the growth of junior SEO team members.

  • Proven experience working in an affiliate-focused business
  • Current role with a strong focus on SEO
  • Excellent project management skills
  • Deep understanding of Google, Google Discover and SEO principles
  • Experience managing SEO content projects from initiation to completion
  • Analytical and data-driven approach to decision making
  • Ability to build strong relationships across the business and with senior stakeholders
  • Proficiency in using multiple industry-leading tools (GSC, Ahrefs, SemRush etc)
  • Numerate and fluent in aggregating and analysing core campaign performance metrics
  • Experience in editorial or newsroom environments (desirable)

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We are proud to be a Level 3 Disability Confident Leader as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.

To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.

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Average salary estimate

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What You Should Know About SEO Manager (Affiliates), The Telegraph

The Telegraph is on the lookout for a passionate SEO Manager (Affiliates) to join our vibrant Audience team! If you thrive in a collaborative environment and have a knack for turning organic strategies into growth, you're in for an exciting adventure. In this pivotal role, you will be steering the ship of our Commerce team by enhancing the performance of our affiliate-driven content. Reporting to the Head of Evergreen SEO, you'll be at the heart of our organic performance efforts. Your expertise will help guide editors on best practices, uncover new opportunities, and craft insightful reports that spotlight our most valuable channels. Imagine being at the forefront of eCommerce trends while working side by side with both editorial and commercial teams to weave an impactful cross-business strategy. Think of it as creating a trusted resource for our audience's buying decisions within Telegraph Recommended’s guides. With key responsibilities ranging from executing evergreen content strategies to conducting competitor audits and keyword research, you'll enjoy a hands-on role that directly impacts our bottom line. You'll also have the opportunity to mentor junior team members and stay ahead in the constantly evolving SEO landscape. Join us at The Telegraph, where work is fast-paced yet rewarding, and discover a suite of benefits tailored to support your personal and professional growth!

Frequently Asked Questions (FAQs) for SEO Manager (Affiliates) Role at The Telegraph
What are the key responsibilities of the SEO Manager (Affiliates) at The Telegraph?

As the SEO Manager (Affiliates) at The Telegraph, your key responsibilities include executing evergreen content strategies for commercial verticals, creating comprehensive performance reports, and collaborating closely with journalists and editors on best practices. You will drive content performance through competitor audits, keyword analysis, and by identifying emerging trends. Additionally, you'll assist in planning for significant commercial events and support the growth of junior SEO team members, all while working towards commercial and revenue-based KPIs.

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What qualifications do I need to become an SEO Manager (Affiliates) at The Telegraph?

To qualify for the SEO Manager (Affiliates) role at The Telegraph, candidates should have proven experience in an affiliate-focused business with a strong focus on SEO principles. Excellent project management skills, analytical capabilities, and proficiency in using industry tools such as Google Search Console, Ahrefs, and SemRush are critical. A background in editorial or newsroom environments, while desirable, can also enhance your application.

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How does The Telegraph support the development of the SEO Manager (Affiliates)?

The Telegraph is committed to the professional development of its employees, including the SEO Manager (Affiliates). You will have access to various training opportunities through The Academy, covering a range of both personal and professional skills. This support ensures that you can cultivate an enriching career and stay updated with the latest SEO strategies and trends.

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What are some of the key performance indicators for the SEO Manager (Affiliates) role at The Telegraph?

Key performance indicators (KPIs) for the SEO Manager (Affiliates) at The Telegraph revolve around commercial and revenue metrics. You'll be expected to measure the impact of SEO strategies on content performance, track organic growth, and optimize affiliate-driven content to align with commercial objectives. Understanding the analytics behind these decisions will be crucial for success.

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What is the culture like at The Telegraph for the SEO Manager (Affiliates)?

The culture at The Telegraph is dynamic, fast-paced, and inclusive, characterized by collaboration and innovation. As an SEO Manager (Affiliates), you will be part of a team that values diverse perspectives, equality of opportunity, and personal growth. The company provides a suite of benefits to support work-life balance, alongside active encouragement for continuous learning and career development.

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Common Interview Questions for SEO Manager (Affiliates)
Can you explain your experience with affiliate SEO?

In answering this question, focus on your previous roles in affiliate marketing and how you implemented SEO strategies to drive traffic and conversions. Share specific metrics that demonstrate your success and articulate the techniques used to optimize affiliate content.

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How do you approach keyword research for affiliate content?

Discuss your process for keyword research, including the tools you use and your methods for identifying high-value keywords. Explain how you integrate this research into content planning and optimization to support affiliate goals.

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What tools do you use to analyze SEO performance?

Reference the industry-leading tools you are proficient in, like Google Search Console, SEMrush, or Ahrefs. Provide examples of how you've used these tools to analyze SEO metrics, track performance, and derive actionable insights for improving content.

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Describe a successful SEO project you managed from start to finish.

Share a detailed case study of a successful SEO project, covering the objectives, the strategies you implemented, and the results achieved. Highlight any collaboration with team members and how you navigated challenges.

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How do you stay current with SEO trends and updates?

Emphasize your commitment to continuous learning. Mention industry blogs you follow, conferences you attend, and your participation in SEO forums. This shows your desire to remain at the forefront of changes in the SEO landscape.

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What strategies do you use for on-page optimization?

Discuss the specific on-page SEO techniques you incorporate, such as optimizing meta tags, improving content structure, and ensuring that content is aligned with both user intent and search engine guidelines.

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How do you measure the success of your SEO initiatives?

Talk about the metrics you prioritize, such as organic traffic growth, bounce rates, conversion rates, and keyword rankings. Detail how you report these metrics to stakeholders and how they influence future strategy.

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Can you provide an example of how you’ve improved content performance through SEO?

Narrate a specific instance where your SEO interventions led to noticeable improvements in content performance. Use concrete data to highlight the impact that your actions had on engagement and conversions.

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What is your experience with managing and mentoring junior SEO team members?

Share your approach to mentorship, discussing how you guide junior team members in best practices and professional development. Provide examples of how you’ve fostered their growth and encouraged collaboration.

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How do you balance SEO strategies with user experience?

Discuss your philosophy around SEO and user experience, explaining how you prioritize both for effective content. Share examples demonstrating how you’ve delivered optimized content that also resonates with users.

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Through quality journalism, we aim to champion our core beliefs of enterprise, fair play and enjoyment. Enterprise: We champion freedom – for individuals, markets and nations – and promote a smaller state, capitalism and democracy. Fair-play: We...

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Full-time, remote
DATE POSTED
March 20, 2025

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