SEO Manager (Affiliates)

As the SEO Manager (Affiliates) at The Telegraph, your key responsibilities include executing evergreen content strategies for commercial verticals, creating comprehensive performance reports, and collaborating closely with journalists and editors on best practices. You will drive content performance through competitor audits, keyword analysis, and by identifying emerging trends. Additionally, you'll assist in planning for significant commercial events and support the growth of junior SEO team members, all while working towards commercial and revenue-based KPIs.

To qualify for the SEO Manager (Affiliates) role at The Telegraph, candidates should have proven experience in an affiliate-focused business with a strong focus on SEO principles. Excellent project management skills, analytical capabilities, and proficiency in using industry tools such as Google Search Console, Ahrefs, and SemRush are critical. A background in editorial or newsroom environments, while desirable, can also enhance your application.

The Telegraph is committed to the professional development of its employees, including the SEO Manager (Affiliates). You will have access to various training opportunities through The Academy, covering a range of both personal and professional skills. This support ensures that you can cultivate an enriching career and stay updated with the latest SEO strategies and trends.

Key performance indicators (KPIs) for the SEO Manager (Affiliates) at The Telegraph revolve around commercial and revenue metrics. You'll be expected to measure the impact of SEO strategies on content performance, track organic growth, and optimize affiliate-driven content to align with commercial objectives. Understanding the analytics behind these decisions will be crucial for success.

The culture at The Telegraph is dynamic, fast-paced, and inclusive, characterized by collaboration and innovation. As an SEO Manager (Affiliates), you will be part of a team that values diverse perspectives, equality of opportunity, and personal growth. The company provides a suite of benefits to support work-life balance, alongside active encouragement for continuous learning and career development.

In answering this question, focus on your previous roles in affiliate marketing and how you implemented SEO strategies to drive traffic and conversions. Share specific metrics that demonstrate your success and articulate the techniques used to optimize affiliate content.

Discuss your process for keyword research, including the tools you use and your methods for identifying high-value keywords. Explain how you integrate this research into content planning and optimization to support affiliate goals.

Reference the industry-leading tools you are proficient in, like Google Search Console, SEMrush, or Ahrefs. Provide examples of how you've used these tools to analyze SEO metrics, track performance, and derive actionable insights for improving content.

Share a detailed case study of a successful SEO project, covering the objectives, the strategies you implemented, and the results achieved. Highlight any collaboration with team members and how you navigated challenges.

Emphasize your commitment to continuous learning. Mention industry blogs you follow, conferences you attend, and your participation in SEO forums. This shows your desire to remain at the forefront of changes in the SEO landscape.

Discuss the specific on-page SEO techniques you incorporate, such as optimizing meta tags, improving content structure, and ensuring that content is aligned with both user intent and search engine guidelines.

Talk about the metrics you prioritize, such as organic traffic growth, bounce rates, conversion rates, and keyword rankings. Detail how you report these metrics to stakeholders and how they influence future strategy.

Narrate a specific instance where your SEO interventions led to noticeable improvements in content performance. Use concrete data to highlight the impact that your actions had on engagement and conversions.

Share your approach to mentorship, discussing how you guide junior team members in best practices and professional development. Provide examples of how you’ve fostered their growth and encouraged collaboration.

Discuss your philosophy around SEO and user experience, explaining how you prioritize both for effective content. Share examples demonstrating how you’ve delivered optimized content that also resonates with users.