Head of Marketing - UK

The Head of Marketing at Kepak plays a pivotal role in driving the division’s growth strategy by formulating and executing comprehensive marketing strategies for both the division and its brands. This involves crafting growth plans that integrate agriculture, sustainability, and innovation while enhancing the brand's reputation in the agriculture sector, working closely with cross-functional teams, and developing a high-performing marketing unit.

To be a successful candidate for the Head of Marketing position at Kepak, you should have 5-10 years of experience in a senior marketing role, ideally within the food industry. A solid understanding of the agriculture and agri-food sectors is crucial, combined with a proven ability to accelerate growth through strategic marketing initiatives and lead cross-functional teams effectively.

Kepak prides itself on a dynamic and supportive culture that values personal and professional development. As the Head of Marketing, you will be part of a collaborative team that is focused on sustainability and innovation, making a meaningful impact in the food industry while working in an environment that emphasizes responsibility and ambition.

The Head of Marketing at Kepak plays a crucial role in promoting sustainable practices from farm to fork. This includes developing marketing strategies that highlight the company’s commitments to sustainability, working with partners to ensure responsible sourcing, and fostering engagement with the farming community to enhance sustainable practices across the supply chain.

As Head of Marketing at Kepak, you will have significant opportunities for growth, including the chance to lead innovative marketing initiatives, shape brand strategies, and mentor a talented marketing team. Additionally, the flexible working model and commitment to employee development facilitate personal growth and new learning opportunities within the food industry.

In formulating a marketing strategy for Kepak's UK Meat Division, I would begin by conducting a thorough market analysis to understand current consumer trends and preferences within the food sector. This would be followed by aligning my strategy with the core values of Kepak by emphasizing sustainability and innovation. Engaging cross-functional teams and leveraging partnerships would be important in crafting collaborative initiatives that drive brand growth.

I successfully led a cross-functional team at my previous company by establishing clear communication channels and fostering an inclusive environment where each team member’s expertise contributed to the project. We focused on goal alignment and employed agile methodologies, resulting in a marketing campaign that exceeded our targets and boosted brand visibility significantly.

To elevate Kepak's brand within the agriculture sector, I would leverage content marketing that tells compelling stories about our sourcing practices and sustainability efforts. Building partnerships with influencers and representing Kepak at industry events would enhance our thought leadership while targeted social media campaigns could engage our audience effectively.

To ensure that marketing strategies reflect consumer behavior, I would utilize data analytics and market research to gather insights on current trends and preferences. Regularly soliciting feedback from customers and engaging in A/B testing of campaigns would allow for adaptive strategies that meet the evolving needs of consumers.

I have substantial experience in brand reputation management, where I've employed proactive communication strategies to mitigate misunderstandings and address any public concerns timely. I also believe in transparency and regularly engage with our community, which fosters trust and enhances the overall reputation of the brand.

I measure the success of my marketing campaigns through a combination of quantitative and qualitative metrics. This includes tracking key performance indicators like ROI, conversion rates, and customer engagement levels, along with gathering consumer feedback to assess brand perception and adjust strategies accordingly.

Engaging with the farming community entails building relationships based on mutual respect and understanding. I would initiate involvement through forums, community events, and partnerships that highlight their contributions to the food supply chain, ensuring that their voices are heard within the marketing strategies and reinforcing our commitment to sustainable practices.

The most important trend in food marketing today is the increasing consumer demand for transparency and sustainability in sourcing practices. This trend influences not just marketing strategies but also product development and messaging. Companies that embrace this shift and authentically communicate their practices are positioned to succeed.

Handling tight deadlines requires a strategic approach and effective prioritization. I focus on breaking down the project into manageable tasks and leveraging my team's strengths to delegate responsibilities. Maintaining open lines of communication helps us navigate challenges quickly and ensures we stay on track without compromising quality.

I would develop a high-performing marketing team by fostering a culture of collaboration and continuous learning. Providing training opportunities, encouraging mentorship, and setting clear goals with measurable outcomes will empower team members. Regular feedback and recognition of achievements will also enhance motivation and commitment.