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Global Brand Associate Director COPD

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca, we are redefining our future by thinking and acting differently. Our vision is to be the leader in Cardiovascular, Renal, Metabolism, Respiratory, and Immunology by 2025. We are forward-looking, challenge the status quo, reflect on insights, spot opportunities, and act on smart risks. Our BioPharmaceuticals pipeline is growing, and it takes something special to get that out to patients. We go above and beyond to find solutions that impact patients - harnessing science with technology and connecting the entire healthcare ecosystem. Every decision we make is centered around how we can better serve patients. Join a global team filled with diverse perspectives where everyone is empowered to share ideas openly.

Ready to make a difference? Apply now!

Position Summary:          

                       

Tozorakimab, a novel high affinity IL-33 antibody that is the first anti-IL-33 antibody suppressing activity of both IL-33red–ST2 and IL-33ox–RAGE/EGFR signaling pathways with potential for differentiated efficacy vs competitors.  

Tozorakimab is being developed by AstraZeneca and is expected to be the leading anti-IL33 therapy with the broadest and most differentiated claim set in class and represents one of the top company priorities within the respiratory TA and the overall portfolio.  Tozorakimab is expected to launch in its first indications of COPD and severe viral Lower Respirstory Tract Disease (svLRTD) in 2027.  

Within the Respiratory Global Team and reporting to the Head of Marketing, you will contribute to the development of marketing plans to maximize the value of the brand. You will be responsible for working with Brand Leadership team to develop and measure aspects of the brand strategy with a specific focus on opportunity assessments, global commercial projects and activity planning. 

You will work cross functionally with colleagues in the AZ as well as the local MC teams to shape the development of the promotional plans. 

The successful individual will demonstrate strong skills in the areas of planning, strategic thinking, decision making, communication, leadership, problem solving and collaboration.              

Major Duties and Responsibilities

As the global Associate Marketing Director Tozorakimab you will be accountable for: 

  • Leading the development and implementation of the brand pre launch and promotional activity plan. 
  • Coordinating the roll out of global initiatives / projects and engagement plans (for example brand forums and congresses) with focus on the G8-12 markets. 
  • Being an active member of the global commercial working group and extended GBT.  
  • Engaging with the local marketing teams to ensure a flawless and aligned execution of the promotional plan.  
  • Provide promotional input to the global strategy / BSP. 
  • Engaging with KEEs to gather input to inform the promotional strategy and activities plan including advocacy development. 

The successful individual will demonstrate strong skills in the areas of strategic thinking, decision making, communication, leadership, problem solving and collaboration. They will also be able to work well with ambiguity, simplify complexity and manage multiple priorities. 

Requirements/Qualifications: 

Education: Bachelor’s degree is required with business degree or scientific expertise as preferred 

Experience:  

  • A minimum of 5 to 10 years’ marketing experience in healthcare or biopharma industry, with a strong preference for experience in the respiratory therapeutic area. 
  • Demonstrated experience of leading a marketing campaign implementation in global or significant global market 
  • In-depth understanding of commercial strategy, methodologies, and tools (product profiling and positioning, forecasting, pricing & reimbursement, market research techniques, competitive intelligence resources). 
  • Generating sales forecasts and business cases.  
  • Experience of shaping brand strategy whilst the understanding of product profile was incomplete and evolving. 
  • Proven experience of engaging with and leveraging insights from external customers e.g. KEEs, prescribers, payors.  
  • Preferred: Strong understanding and experience of launching medicines in the US health system 

Special Skills/Abilities:   

  • Strong planning. 
  • Demonstrated ability to lead without authority. 
  • Ability to gauge the feasibility, impact and risks of proposed programs.  
  • Strong leadership and influencing skills to ensure a strong commercial focus in global projects.  
  • Ability to manage complex projects.   
  • Demonstrated ability to bring ideas to action. 
  • Strong analytical, organizational and communication skills (written and verbal) required. 
  • Proven ability to collaborate across functional and geographic boundaries. 

The annual base pay for this position ranges from $180,875 to $271,313. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.  In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Date Posted

25-Mar-2025

Closing Date

04-Apr-2025Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.
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Average salary estimate

$226094 / YEARLY (est.)
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$180875K
$271313K

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What You Should Know About Global Brand Associate Director COPD, AstraZeneca

Are you ready to take the next step in your career as a Global Brand Associate Director for COPD at AstraZeneca? This is an incredible opportunity to work with a dynamic, forward-thinking team focused on redefining the pharmaceutical landscape. At AstraZeneca, we cultivate a culture that values innovative thinking and collaboration, making a difference in the lives of patients. In this role, you'll lead the development and implementation of the pre-launch and promotional activity plan for Tozorakimab, a pioneering anti-IL-33 therapy expected to launch in 2027. Your responsibilities will include coordinating global initiatives, working closely with local marketing teams, and gathering insights to enhance marketing strategies. With your strong background in healthcare marketing—especially in respiratory therapeutics—you’ll play a crucial part in ensuring the successful launch and ongoing promotion of our cutting-edge products. Not only will you drive key projects and strategies, but you’ll also collaborate with diverse teams worldwide, leveraging collective expertise to optimize our brand's market presence. At AstraZeneca, each decision we make centers around patient care, and your role will be pivotal in making impactful decisions. So, if you're someone who thrives in collaborative environments and is eager to make a meaningful contribution to healthcare, we'd love for you to join us on this exciting journey. Apply now and be part of a team that’s transforming the future of medicine!

Frequently Asked Questions (FAQs) for Global Brand Associate Director COPD Role at AstraZeneca
What are the main responsibilities of the Global Brand Associate Director for COPD at AstraZeneca?

The Global Brand Associate Director for COPD at AstraZeneca will lead the pre-launch and promotional activities for the innovative therapy Tozorakimab. This includes setting the brand strategy, coordinating global initiatives, and collaborating with local marketing teams to ensure an aligned execution of promotional plans. Your role will demand strong leadership, strategic thinking, and the ability to engage with key external stakeholders to shape effective promotional strategies.

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What qualifications are required for the Global Brand Associate Director for COPD position at AstraZeneca?

A bachelor's degree is required for the Global Brand Associate Director for COPD position at AstraZeneca, with a preference for candidates with a business degree or scientific background. Additionally, candidates should ideally have 5 to 10 years of experience in healthcare or biopharma marketing, specifically in the respiratory therapeutic area. Strong analytical skills, leadership abilities, and a proven track record of engaging with external customers are also important.

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What does the career path look like for a Global Brand Associate Director in the biopharmaceutical industry?

A career as a Global Brand Associate Director in the biopharmaceutical sector can lead to senior leadership roles within marketing, brand management, or commercial strategy. With effective performance, you may progress to roles such as Global Marketing Director or Senior Vice President of Marketing. Continuous development in strategic insight, stakeholder engagement, and market trend analysis will be vital for career advancement.

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How does AstraZeneca support work-life balance for the Global Brand Associate Director for COPD?

AstraZeneca strongly believes in work-life balance, which is reflected in their hybrid working model. Employees are expected to work in the office for three days a week, but there is a strong emphasis on flexibility to accommodate individual needs. This allows for a blend of collaboration with team members and personal work preferences, creating a supportive and responsive workplace environment.

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What key skills are essential for success as a Global Brand Associate Director for COPD at AstraZeneca?

Success as a Global Brand Associate Director for COPD at AstraZeneca requires strong planning and leadership skills. An aptitude for strategic thinking and decision-making is crucial, along with the ability to manage complex projects across different functions and geographies. Excellent communication skills, both written and verbal, are essential for effectively collaborating with a diverse range of stakeholders, from local marketing teams to key external experts.

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Common Interview Questions for Global Brand Associate Director COPD
Can you describe your experience with developing marketing strategies in the healthcare sector?

In responding to this question, it's important to highlight specific campaigns you've worked on in healthcare marketing, particularly focusing on your role in strategy development. Discuss metrics or outcomes that demonstrate the effectiveness of your strategies, and how you've adapted to market challenges.

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How do you approach cross-functional collaboration in your projects?

When answering this question, emphasize your experience working with different teams within an organization. Provide concrete examples of how you communicated objectives, negotiated resources, and built consensus across departments to drive successful project outcomes.

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What insights do you believe are vital when launching a new pharmaceutical product?

Answering this question requires a well-rounded understanding of both market research and customer insights. Discuss the importance of evaluating competitor strategies, understanding market needs, and leveraging feedback from key external experts to inform your launch plans.

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How do you handle ambiguity and make decisions in a dynamic marketing environment?

This question aims to assess your problem-solving abilities. Share examples from your past experience where you've successfully navigated uncertain situations, emphasizing your analytical skills and your method of weighing potential outcomes to make informed decisions.

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Describe a situation where you led a marketing team without formal authority.

Discuss a specific instance where you motivated and guided a team or contributed to a project despite not having formal authority. Highlight how you built relationships, gained trust, and drove the team toward a common goal.

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What strategies do you use to monitor and evaluate marketing performance?

In your response, discuss the key performance indicators (KPIs) you prioritize and the analytical tools or software you utilize. Mention how you leverage data to continuously improve marketing strategies based on performance results.

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How do you prioritize your projects when managing multiple responsibilities?

Provide insight into your time management skills and your approach to prioritization. Discuss methodologies like the Eisenhower Matrix or time-blocking that you use, alongside examples of successfully managing competing deadlines.

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What role do you believe external customer insights play in brand strategy development?

Explain the critical importance of gathering and incorporating feedback from key external experts, prescribers, and payors into your brand strategy. Share an example of how you used such insights to shape a campaign or project.

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Can you give an example of a successful marketing campaign you led?

Use this opportunity to detail a specific campaign. Explain your role in the planning and execution, as well as the challenges faced and how they were overcome. Discuss the campaign results and what made it successful.

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What skills do you think are essential for a Global Brand Associate Director?

Focus on strategic thinking, communication, and leadership abilities in your response. Highlight how these skills contribute to effective team leadership and successful cross-functional collaboration, supported by your personal experience.

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AstraZeneca is one of the world’s most exciting bio-pharmaceutical companies. From scientists to sales, lab techs to legal we’re on a mission to turn ideas into life-changing medicines that improve patients’ lives and benefit society. We’re consta...

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Full-time, hybrid
DATE POSTED
March 27, 2025

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