Job details

CRO Specialist - B2B

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Hi.

We’re a fun team.

At least, we think so.

We’re looking to hire a CRO specialist for B2B who is excited to work in an incredibly fast-paced environment.

In this role, you’ll report to our Sr. Marketing Manager and work closely with our Content, Paid Media, and Design team members to optimize the customer journey and increase conversions across our website, landing pages, and marketing funnels. Your primary KPI? Improving conversion rates and lead generation efficiency by optimizing every touchpoint for conversion.

This position is ideal for someone with 2+ years of experience in CRO, website optimization, and A/B testing, who loves using data to improve marketing performance and drive measurable business growth.

Key Responsibilities:

Own and execute CRO strategy to optimize website pages, landing pages, and marketing funnels.
Conduct A/B testing and multivariate testing to improve user engagement and conversions.
Analyze website traffic, heatmaps, and user behavior using tools like Google Analytics, Hotjar, and A/B testing tools.
Collaborate with the web development team to implement conversion-focused page improvements.
Optimize website copy, CTAs, forms, and page structure to increase lead capture rates.
Work with the content and SEO team to align messaging with high-intent user behavior.
Develop and refine lead capture and nurture strategies, including pop-ups, forms, chatbots, and gated content.
Track key CRO metrics such as bounce rate, time on page, conversion rate, and funnel drop-offs.
Support the paid ads team by optimizing landing pages for higher conversion rates.
Experiment with UX/UI changes, CTA placements, and lead form optimizations.
Report on test results, insights, and next steps in weekly marketing meetings.

Career Growth:

This role offers a clear path for professional growth, mentored by marketing leaders who are deeply invested in your development. As you scale CRO efforts, there is room to take on more strategic ownership of growth marketing, lead funnel optimization, and revenue-driving experiments.

This is a great role for someone who wants to become a:

CRO Manager
Growth Marketing Manager
Performance Marketing Strategist

Qualifications:

2+ years of experience in CRO, website optimization, or UX testing.
Strong analytical mindset, your decisions are based on data, not guesswork.
Experience running A/B tests and analyzing results using tools like Optimizely, VWO, or Split Test for Elementor.
Knowledge of UX/UI best practices for high-converting web design.
Familiarity with web analytics platforms such as Google Analytics, Hotjar, and Mixpanel.
Ability to collaborate with content, paid ads, and design teams for cross-functional improvements.
Strong communication skills in a fast-paced environment.
Fast communicator, we move quickly, and we need someone who can keep up.
Experience working with HubSpot, Webflow, or WordPress for content and site edits.

How to Apply:

Please submit your resume + a video highlighting your experience in Conversion rate optimization for B2B.

Application Process:

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About CRO Specialist - B2B, ProjectGrowth

Hi there! We’re thrilled to announce that we’re on the lookout for a CRO Specialist - B2B to join our vibrant and dynamic team. If you have a knack for optimizing websites and a passion for improving conversion rates, this could be your dream role! As a CRO Specialist - B2B, you'll be diving headfirst into the exciting world of customer journey optimization alongside our Sr. Marketing Manager, as well as collaborating closely with our Content, Paid Media, and Design teams. Your main goal? To enhance our conversion rates and increase lead generation efficiency by meticulously optimizing every touchpoint on our website, landing pages, and marketing funnels. With 2+ years of experience in CRO, A/B testing, and website optimization, you’ll be employing your data-driven mindset to make strategic improvements that will ultimately drive business growth. You’ll own the CRO strategy, analyzing traffic and user behavior with tools like Google Analytics and Hotjar, while running A/B tests that will inform our next steps. And the best part? You will have amazing career growth opportunities, guided by marketing leaders genuinely invested in your development. So, if you’re ready to make your mark and help us elevate our conversion game, let’s chat!

Frequently Asked Questions (FAQs) for CRO Specialist - B2B Role at ProjectGrowth

What are the key responsibilities of a CRO Specialist - B2B at our company?

As a CRO Specialist - B2B at our company, your key responsibilities will include owning and executing the CRO strategy, conducting A/B and multivariate testing, analyzing user behavior using advanced tools, and collaborating with teams across Content, Paid Media, and Design to implement effective conversion optimization strategies.