Campaign Operations & Content Management - Digital Sales - job 16 of 21

The Campaign Operations & Content Management role at Visa involves orchestrating and executing regional Demand Response campaigns, ensuring alignment with regional sales leadership and B2B marketing. This position also requires collaboration with cross-functional teams, building consistent campaign processes, developing standard sequences and messaging templates for campaigns, and using Microsoft Dynamics to manage BDR campaigns. An additional facet includes tracking performance and optimizing campaigns, making it central to Visa's Digital Sales transformation.

Candidates applying for the Campaign Operations & Content Management position at Visa should be exceptionally organized, customer-focused, and have a knack for strategic thinking. Experience in managing multiple campaigns simultaneously is crucial. A background in sales operations or digital marketing is advantageous, and an adaptability to learn and implement new technologies, including AI and automation solutions, is essential in this fast-paced environment.

As a Campaign Operations & Content Management professional at Visa, you can look forward to an innovative and dynamic work environment characterized by collaboration and creativity. The team functions with the agility and energy reminiscent of a startup but within the robust structure of a global leader in payments. Your contributions will be valued, and there will be numerous opportunities for career growth and development.

Visa is committed to the growth and development of its Campaign Operations & Content Management employees by providing a wealth of resources including ongoing training, access to cutting-edge technology, and opportunities to collaborate with diverse teams. Being part of a global leader in payments also means you’ll have access to various career advancement programs and mentorship opportunities to help you achieve your career aspirations.

Yes, the Campaign Operations & Content Management role at Visa is a hybrid position. While some days will be spent in the office, the exact expectation of in-office attendance will be confirmed by your hiring manager. This flexibility caters to a balanced work-life integration, allowing for productivity both at home and in the office.

In answering this question, illustrate your hands-on experience managing digital marketing campaigns. Highlight specific tools and strategies you've used, such as Microsoft Dynamics or analytics software, and any quantifiable results achieved. It's vital to connect your experience back to how it aligns with Visa's objectives, showcasing your understanding of campaign orchestration and execution.

Discuss your methods for management and prioritization, such as using project management tools or frameworks. Provide examples of how you have successfully juggled multiple deadlines while ensuring quality outcomes. Emphasize the importance of communication with teams and stakeholders to align priorities effectively.

Articulate your approach to maintaining strong communication lines and establishing regular check-ins with regional sales leadership and B2B marketing teams. Discuss how you'd utilize data to inform your strategies and adjustments, emphasizing that collaboration is essential to ensure consistency across campaigns.

Answer by detailing specific methodologies you’d employ for tracking metrics and analyzing performance data. Discuss tools like Google Analytics or reporting dashboards, and provide examples where you've successfully identified efficiencies or areas for improvement in past campaigns, leading to increased conversions.

Share your thoughts on the significance of creativity within campaign management. Provide examples of how creative input has influenced campaigns you've managed, and discuss how you would encourage innovative thinking among team members at Visa to tailor messaging and outreach.

Discuss your methods for keeping track of the latest trends, whether through following industry-leading publications, attending webinars, or partaking in online courses. Emphasize the importance of continuous learning and how you apply new insights to enhance campaign strategies effectively.

Illustrate your approach to fostering collaboration by discussing how you facilitate open communication and encourage joint planning sessions. Focus on the importance of each team member’s input and how supporting a collaborative atmosphere leads to more successful outcomes.

Identify key performance indicators (KPIs) such as conversion rates, engagement metrics, or ROI that you believe are vital for assessing campaign success. Explain how these metrics can be monitored and interpreted to make data-driven decisions for future campaigns.

This question is best answered by providing a concise case study of a campaign you've managed. Discuss the goals, strategies employed, outcomes, and any challenges you overcame, making sure to link back to how your approach would benefit Visa's objectives in a similar fashion.

Discuss your strategic process for regularly reviewing and updating campaign materials and templates by setting specific timelines for revisions and gathering feedback. Mention the importance of keeping content fresh and relevant to align with changing market dynamics.