The Marketing Operations Manager at Decagon is responsible for leading the marketing operations efforts and acting as a key partner with the Head of Demand Generation. This includes owning the marketing technology stack, managing integrations between Marketing and Sales systems, overseeing campaign management, and ensuring data quality across lead and contact databases. Additionally, the role involves tracking the effectiveness of Demand Generation programs and refining attribution models, all aimed at creating a robust pipeline for the Sales team.

To be considered for the Marketing Operations Manager position at Decagon, candidates should have at least 5 years of experience in Marketing Operations, particularly within B2B SaaS growth companies. Familiarity with Sales Led Growth strategy is essential, while Product Led Growth experience is a plus. Deep expertise in marketing automation platforms such as Marketo and Salesforce, combined with a strong understanding of data analytics, is also required to thrive in this role.

Essential skills for a Marketing Operations Manager at Decagon include strong leadership capabilities, excellent communication skills, and a keen analytical mindset. The ability to manage multiple initiatives and navigate high-energy environments is vital. Moreover, proficiency in marketing technologies and data management, as well as experience in campaign management and performance analytics, will enable you to excel and contribute to the team's success.

The Marketing Operations Manager at Decagon plays a critical role in supporting the sales team by ensuring the quality of leads generated through effective marketing campaigns. This is achieved through managing the email calendar, optimizing lead nurturing processes, and ensuring accurate lead scoring and routing. By consistently analyzing campaign performance and refining attribution models, the manager enhances the overall quality and velocity of the sales pipeline.

At Decagon, the career growth for a Marketing Operations Manager is promising. The role allows for engagement with cross-functional teams, offering opportunities to lead projects that significantly impact the company's growth. With a strong focus on data-driven decision-making and a commitment to continuous improvement, successful candidates can expect to take on more complex responsibilities and potential leadership roles within the marketing and sales departments.

When answering this question, highlight specific platforms you've used like Marketo or Salesforce and discuss how you optimized their functionalities to enhance lead generation and campaign performance. Providing concrete examples of how you've leveraged these tools to achieve measurable results will demonstrate your hands-on experience and strategic thinking.

To answer this effectively, explain the processes you establish for data hygiene, such as regular cleaning, normalization, and proper tagging. Highlight any tools you use for this purpose and the impact of maintaining high data quality on the overall marketing and sales efforts.

Discuss your approach to campaign management, including the planning, execution, and analysis phases. Mention how you collaborate with different teams to ensure campaigns are designed to meet specific goals and how you monitor their performance through analytics, adjusting strategies as necessary for optimal results.

Share your methods for prioritization and time management, detailing how you assess the urgency and importance of tasks. Discuss specific tools or techniques you use to stay organized, ensuring that nothing slips through the cracks while maintaining a focus on strategic goals.

Prepare to illustrate a situation where data analysis led to a significant improvement, such as adjusting campaign strategies based on performance metrics. Emphasize the process of collecting and analyzing relevant data, the conclusions drawn, and the subsequent results of your decisions.

Emphasize the importance of communication in aligning various stakeholders across Marketing and Sales. Explain how you facilitate clear communication and collaboration to ensure everyone is on the same page and working towards common goals, using specific examples from your past experiences.

Discuss your method for evaluating new tools, including how you assess their potential impact on existing processes and their integration capabilities. Highlight your experiences with implementing new technologies and the feedback process to refine their use across teams.

Outline the key performance indicators (KPIs) you monitor, such as conversion rates, lead velocity, or ROI on campaigns. Explain how these metrics inform your strategies and decision-making processes, providing insights into the overall performance of marketing initiatives.

Your answer should focus on the importance of maintaining privacy compliance in all marketing activities. Discuss the systems in place for data management, how you stay updated on relevant regulations, and proactive measures you take to protect user data and privacy.

Reflect on various factors that distinguish success, such as quality lead generation, an effectively utilized technology stack, and strong collaboration between teams. Provide insights into how constant evaluation and a willingness to adapt and innovate play crucial roles in achieving marketing success.