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Search Manager (SEO & AI)

About Us

From early-stage AI startups to large public companies, Rho is the banking platform with everything businesses need to manage cash, control spend, and automate finance busywork. Rho offers corporate cards, banking, treasury, expense management, AP, accounting automation, and more in one integrated platform backed by award-winning support.

About the Role

We're seeking an innovative Search Manager to lead our organic search and AI discovery strategies. This role sits at the intersection of traditional SEO and emerging AI search technologies, helping Rho.co maximize visibility across both conventional search engines and new AI platforms.

Responsibilities

  • Develop and implement comprehensive SEO strategies across programmatic, technical, and editorial domains.

  • Create and execute strategies to improve ranking and visibility on AI platforms, including Perplexity, ChatGPT, Claude, Gemini, and Llama.

  • Analyze search patterns across traditional and AI search engines to identify trends and opportunities.

  • Oversee affiliate marketing programs related to search discovery

  • Collaborate with content and product teams to ensure all assets are optimized for both traditional and AI search discovery

  • Manage and optimize our Profound instance for AI-powered search functionality.

  • Monitor performance metrics and provide regular reporting on search visibility and traffic acquisition

  • Stay current with emerging trends in AI search behavior and algorithm changes

Qualifications

  • 3+ years experience in SEO, search engine marketing, or other technical marketing disciplines.

  • Knowledge of AI search platforms and how they differ from traditional search engines.

  • Experience with search analytics tools and SEO software

  • Familiarity with affiliate marketing program management

  • Strong analytical skills and data-driven decision-making

  • Excellent communication skills to collaborate across teams

Nice-to-Have

  • Experience with programmatic SEO implementation.

  • Understanding of semantic search and natural language processing concepts.

  • Experience with content strategy specifically for AI discovery.

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Laura Helms Reece
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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Search Manager (SEO & AI), Rho

Are you passionate about SEO and the exciting world of AI? Rho is on the lookout for a talented Search Manager to join our dynamic team in New York City. As our Search Manager, you will play a critical role in shaping our organic search initiatives while exploring innovative AI-driven search technologies. At Rho, we're not just a banking platform; we're redefining how businesses manage their finances with integrated solutions like corporate cards, treasury management, and accounting automation. Your main responsibilities will include developing and implementing comprehensive SEO strategies across various domains, enhancing our visibility on both conventional search engines and cutting-edge AI platforms like ChatGPT and Gemini. You’ll be analyzing search patterns to pinpoint trends while collaborating with our content and product teams to optimize all assets for search discovery. A unique aspect of this role is overseeing our affiliate marketing programs and managing AI-powered search functionalities. To thrive in this position, you should have at least three years of experience in SEO or search engine marketing and be well-versed in AI search platforms. Your analytical prowess and ability to adapt to the ever-evolving search landscape will be essential. If you’re ready to join an innovative company and lead us into the future of search, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Search Manager (SEO & AI) Role at Rho
What are the main responsibilities of the Search Manager at Rho?

The Search Manager at Rho is responsible for developing and implementing comprehensive SEO strategies across various domains, enhancing the visibility of our platform through traditional and AI search engines. This includes analyzing search patterns, managing affiliate marketing programs, and collaborating with content teams to ensure optimization for search discovery.

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What qualifications are required for the Search Manager position at Rho?

To qualify for the Search Manager position at Rho, candidates should have a minimum of three years of experience in SEO or search engine marketing. Additionally, knowledge of AI search platforms and strong analytical and communication skills are essential for success in this role.

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How does Rho integrate AI with traditional SEO strategies?

At Rho, the Search Manager will actively explore and implement AI discovery strategies alongside traditional SEO practices. This involves analyzing how AI platforms operate differently and adjusting tactics to maximize visibility and traffic acquisition across all platforms.

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What kind of experience is considered a plus for the Search Manager role at Rho?

Candidates with experience in programmatic SEO implementation, semantic search, and natural language processing will have a competitive advantage for the Search Manager role at Rho. These skills enhance the ability to navigate the complexities of AI-driven search effectively.

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How important is teamwork for the Search Manager role at Rho?

Teamwork is crucial for the Search Manager role at Rho. Collaborating with content and product teams ensures that all digital assets are optimized for search discovery, and effective communication helps align strategies across departments.

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Common Interview Questions for Search Manager (SEO & AI)
Can you describe your experience with SEO techniques?

Highlight specific SEO techniques you've implemented, such as keyword optimization, on-page SEO, and backlink strategies. Provide examples of how these techniques positively impacted ranking and visibility for previous employers.

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How do you stay updated with the latest trends in SEO and AI?

Discuss the resources you use, such as industry blogs, webinars, and forums. Mention specific platforms and tools that help you track updates and understand emerging trends in both SEO and AI search.

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What strategies would you implement for AI search visibility?

Outline a strategic approach focusing on content optimization for AI platforms, leveraging data analytics for trend identification, and continuous monitoring of performance metrics to adjust strategies effectively.

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How would you approach managing affiliate marketing programs related to search discovery?

Discuss your methodology for selecting affiliates, creating a compelling value proposition, and measuring performance metrics to ensure that affiliate marketing effectively drives traffic and enhances visibility.

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Can you explain the importance of collaboration with content teams?

Highlight that collaboration is vital to ensure that all digital assets are optimized for SEO. Discuss getting insights from content teams to align messaging and keyword strategies effectively.

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What analytics tools are you proficient in?

List any SEO-specific analytics tools you are familiar with, such as Google Analytics, SEMrush, Ahrefs, or specific AI search analytics tools. Describe how you've used them to inform and guide your SEO strategies.

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What challenges have you faced in SEO and how did you overcome them?

Share specific challenges, such as algorithm changes or drops in traffic, and detail the analytic strategies and adjustments you made to overcome them and improve search performance.

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How do you prioritize tasks in a fast-paced SEO environment?

Explain how you use data-driven insights to prioritize high-impact tasks. Mention tools or methodologies, such as Agile or Kanban, that help you manage your workload efficiently.

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What role does user experience play in SEO?

Discuss the significance of user experience in search rankings. Highlight your understanding of factors such as page speed, mobile optimization, and engagement metrics that influence SEO outcomes.

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Can you give an example of a successful campaign you've led?

Share a case study of a successful SEO or AI campaign, discussing your role, the strategies you implemented, and the measurable outcomes, such as improved rankings or increased organic traffic.

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Full-time, on-site
DATE POSTED
March 27, 2025

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