Search Manager (SEO & AI)

The Search Manager at Rho is responsible for developing and implementing comprehensive SEO strategies across various domains, enhancing the visibility of our platform through traditional and AI search engines. This includes analyzing search patterns, managing affiliate marketing programs, and collaborating with content teams to ensure optimization for search discovery.

To qualify for the Search Manager position at Rho, candidates should have a minimum of three years of experience in SEO or search engine marketing. Additionally, knowledge of AI search platforms and strong analytical and communication skills are essential for success in this role.

At Rho, the Search Manager will actively explore and implement AI discovery strategies alongside traditional SEO practices. This involves analyzing how AI platforms operate differently and adjusting tactics to maximize visibility and traffic acquisition across all platforms.

Candidates with experience in programmatic SEO implementation, semantic search, and natural language processing will have a competitive advantage for the Search Manager role at Rho. These skills enhance the ability to navigate the complexities of AI-driven search effectively.

Teamwork is crucial for the Search Manager role at Rho. Collaborating with content and product teams ensures that all digital assets are optimized for search discovery, and effective communication helps align strategies across departments.

Highlight specific SEO techniques you've implemented, such as keyword optimization, on-page SEO, and backlink strategies. Provide examples of how these techniques positively impacted ranking and visibility for previous employers.

Discuss the resources you use, such as industry blogs, webinars, and forums. Mention specific platforms and tools that help you track updates and understand emerging trends in both SEO and AI search.

Outline a strategic approach focusing on content optimization for AI platforms, leveraging data analytics for trend identification, and continuous monitoring of performance metrics to adjust strategies effectively.

Discuss your methodology for selecting affiliates, creating a compelling value proposition, and measuring performance metrics to ensure that affiliate marketing effectively drives traffic and enhances visibility.

Highlight that collaboration is vital to ensure that all digital assets are optimized for SEO. Discuss getting insights from content teams to align messaging and keyword strategies effectively.

List any SEO-specific analytics tools you are familiar with, such as Google Analytics, SEMrush, Ahrefs, or specific AI search analytics tools. Describe how you've used them to inform and guide your SEO strategies.

Share specific challenges, such as algorithm changes or drops in traffic, and detail the analytic strategies and adjustments you made to overcome them and improve search performance.

Explain how you use data-driven insights to prioritize high-impact tasks. Mention tools or methodologies, such as Agile or Kanban, that help you manage your workload efficiently.

Discuss the significance of user experience in search rankings. Highlight your understanding of factors such as page speed, mobile optimization, and engagement metrics that influence SEO outcomes.

Share a case study of a successful SEO or AI campaign, discussing your role, the strategies you implemented, and the measurable outcomes, such as improved rankings or increased organic traffic.