Programmatic Advertising Consultant - job 2 of 2

As a Programmatic Advertising Consultant at DEPT®, you will be responsible for managing programmatic campaigns across various platforms, including DV360 and The Trade Desk. You'll develop tailored strategies that best reach target audiences while analyzing campaign data to provide actionable insights and recommendations. This role allows you to present your findings both internally and to clients to help optimize their advertising efforts.

To apply for the Programmatic Advertising Consultant position at DEPT®, you should have proven experience in programmatic advertising, particularly within the Google Stack. Fluency in both Danish and English is essential. You should also possess strong analytical skills, an understanding of DSPs and DMPs, and experience managing campaigns across various channels such as video and digital audio.

DEPT® is committed to the growth and development of its Programmatic Advertising Consultants. They provide personal coaching, development plans, and budgets tailored to your professional growth. You will have opportunities for training and further skills enhancement, ensuring that you continue to grow within your role and in your career.

As a Programmatic Advertising Consultant at DEPT®, you will work with an exciting variety of clients, from local businesses to global brands like Netflix and Philips. This diverse client portfolio means you'll have the chance to handle different types of projects and campaigns, showcasing your expertise in programmatic advertising across various industries.

The work environment for Programmatic Advertising Consultants at DEPT® is both dynamic and inclusive. You will experience the energy of a close-knit agency culture while benefitting from the resources and opportunities of a leading global agency. DEPT® promotes a flexible hybrid work model, encouraging creativity and collaboration in a supportive atmosphere.

A Programmatic Advertising Consultant at DEPT® should be familiar with various tools and platforms such as DV360, The Trade Desk, and other Demand-Side Platforms (DSPs). Knowledge of campaign management and optimization within these tools, as well as experience using Google Analytics, is crucial for driving success in your campaigns.

DEPT® actively prioritizes diversity, equity, and inclusion, creating a workplace where everyone has an equal opportunity to thrive. They are committed to recruiting and retaining talent from diverse backgrounds and encourage potential candidates from underrepresented groups to apply, emphasizing a fair chance for all applicants to shine.

When answering this question, focus on specific programmatic platforms you have used, such as DV360 or The Trade Desk. Provide examples of successful campaigns you've managed, discussing the strategies implemented and the performance metrics achieved to illustrate your depth of knowledge.

In your response, discuss essential components like audience targeting, real-time optimization, creative assets, and measurement of performance. Highlight how these elements contribute to achieving client goals and mention any specific campaign results that demonstrate your approach.

Explain your method for assessing campaign performance, including the tools you utilize for data collection and analysis. Mention how you turn insights into actionable recommendations and how this process has positively impacted previous campaigns.

Discuss the strategies you apply for optimizing media buys, such as A/B testing, audience segmentation, and adjusting bids based on performance data. Emphasize the importance of continuous monitoring and adapting to changes in the campaign landscape.

Describe your approach to client communication, including frequency, reporting methods, and how you tailor your message to suit the client's understanding. Highlight how this communication contributes to building trust and supports long-term relationships.

Select a specific campaign that posed challenges, explaining the issues you faced and the steps you took to resolve them. Focus on the outcome and key learnings that benefited your future work, showcasing your problem-solving skills.

List the tools and platforms you are proficient in, such as Google Analytics, DV360, or Adform. Discuss how each tool helps improve campaign performance and your experience in leveraging these technologies effectively.

Outline the key performance indicators (KPIs) you focus on when measuring success, such as return on ad spend (ROAS), click-through rates (CTR), or conversion rates. Provide examples of how you've used these metrics to inform your future strategies.

Mention the resources and platforms you utilize to keep up with the ever-evolving digital advertising landscape. Whether it's industry blogs, webinars, or networking groups, explain how staying informed enhances your effectiveness as a Programmatic Advertising Consultant.

Share your thoughts on essential qualities for success in this role, such as analytical skills, creativity, communication, and adaptability. Use personal anecdotes or experiences to illustrate how you embody these traits, showcasing your alignment with DEPT® values.