Job details

Lifecycle Marketing Associate

We are seeking a Lifecycle Marketing Associate to join our team at AtoB. In this role, you will help design, execute, and optimize multi-channel lifecycle campaigns, focusing on email, SMS, and in-app messaging. The ideal candidate will have strong analytical skills, a passion for creating engaging and scalable customer journeys, and experience working with lifecycle marketing tools (HubSpot preferred). You will play a crucial role in improving customer retention, engagement, and lifetime value through data-driven strategies.

Primary Responsibilities:

Develop and execute lifecycle marketing campaigns to nurture leads, engage existing customers, and reduce churn.
Create personalized, high-quality content for campaigns, including copywriting, design, and messaging tailored to customer segments.
Collaborate closely with the product, sales, and marketing teams to align lifecycle campaigns with overall business goals.
Manage email marketing platforms, ensuring accurate workflows, triggers, and audience segmentation.
Continuously analyze campaign performance, report on key metrics, and recommend data-driven strategies for improvement.
Support the Lifecycle Marketing Manager in managing customer retention and churn reduction initiatives.
Partner with third-party vendors and internal stakeholders to ensure the successful execution of lifecycle campaigns.

Essential Functions:

Coordinate and manage campaign creation across multiple channels, including email, SMS, and in-app notifications.
Implement automated workflows and lifecycle strategies, ensuring seamless execution and alignment with brand standards.
Analyze and report on the effectiveness of lifecycle marketing campaigns, delivering actionable insights for continuous improvement.
Maintain marketing collateral and ensure consistency across channels.

Qualifications:

Bachelor’s degree in marketing, communication, business, or a related field.
2-3 years of experience in marketing, with a focus on lifecycle marketing, campaign management, and copywriting.
Experience with HubSpot (preferred) or similar marketing automation platforms.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication skills, attention to detail, and the ability to manage multiple projects.
Proficiency in Microsoft Office, Google Analytics, and Adobe Creative Suite.
Experience working in a high-growth startup or tech environment (fintech or FAANG preferred).

Open to remote work in Los Angeles, CA, or San Francisco, CA.

Average salary estimate

$80000 / YEARLY (est.)

min

max

$70000K

$90000K

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What You Should Know About Lifecycle Marketing Associate, AtoB

At AtoB, we’re on the lookout for a talented Lifecycle Marketing Associate to join our vibrant team in San Francisco. In this dynamic position, you’ll be at the heart of driving our customer engagement strategy through innovative multi-channel campaigns that include email, SMS, and in-app messaging. If you’re someone who thrives on designing and optimizing customer journeys while diving into robust analytics, then you’re going to love this role! You’ll collaborate with our product, sales, and marketing teams to ensure that our lifecycle campaigns not only meet but exceed business goals. The ideal candidate has experience with lifecycle marketing tools—preferably HubSpot—and a knack for creating personalized content that resonates with our target audience. You’ll take pride in improving customer retention rates and expanding customer lifetime value through insightful, data-driven tactics. Your responsibilities will cover everything from campaign development and execution to managing workflows and audience segmentation on our marketing platforms. We're seeking someone with a Bachelor’s degree and 2-3 years of marketing experience, particularly in lifecycle strategies and campaign management. If you have strong analytical skills and a passion for crafting compelling customer journeys, this could be your next exciting challenge with AtoB!

Frequently Asked Questions (FAQs) for Lifecycle Marketing Associate Role at AtoB

What are the primary responsibilities of a Lifecycle Marketing Associate at AtoB?

As a Lifecycle Marketing Associate at AtoB, your primary responsibilities will include developing and executing lifecycle marketing campaigns to nurture leads, engage existing customers, and reduce churn. You’ll create personalized, high-quality content, manage email marketing platforms, analyze campaign performance, and deliver actionable insights to improve our strategies.